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Museum of Brands: An Exploratory Reading of the Collection Through Design
Orientador(es)
Resumo(s)
This chapter proposes an exploratory reading of the Museum of Brands Collection, Caramulo, Portugal, based on an approach centered on the relationship between design and memory. The objects of consumption in Portugal in the 20th century that make up the collection are understood not only as historical testimonies of social life, but also as communicational artifacts of significant graphic and cultural relevance. Through an approach close to object criticism, we reflect on the formal and symbolic aspects of a small sample of graphic communication artifacts from the Sacor, Nestlé and Regina brands and use theoretical contributions in the field of Material Culture and Visual Culture for an understanding of the Design Culture that the Museum of Brands can leverage. The chapter contributes to disseminating the relevance of this distinctive project in
the national and international museographic panorama, reinforces the institutional protocol and mission of the Museum of Brands and the Viseu School of Education, and also identifies possibilities for future research.
Descrição
Palavras-chave
Museum of Brands Brands of memory Design Culture