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Abstract(s)
O presente trabalho foi elaborado no âmbito da unidade curricular Projeto-Estágio do mestrado em Comunicação Aplicada. Procura apresentar a experiência de estágio curricular realizado no Jornal do Centro, ao longo de quatro meses, com início a 20 de novembro de 2023 e término a 18 de abril de 2024, bem como investigar sobre o impacto da pandemia por covid-19 na produção audiovisual de empresas de comunicação, considerando como estudo de caso a empresa onde o estágio foi realizado.
Perante o impacto da pandemia por covid-19 nos diferentes setores da nossa sociedade, justifica-se a aposta em estudos que potenciem a compreensão desse enquadramento, em particular, na área da produção audiovisual.
O principal objetivo da componente de investigação deste relatório é analisar o impacto que a pandemia por covid-19 provocou na produção audiovisual do Jornal do Centro. Pretende-se compreender quais as transformações nas rotinas de trabalho da produção audiovisual do Jornal do Centro, bem como perceber quais as estratégias utilizadas para fazer face às restrições provocadas pela pandemia e que, até aos dias de hoje, ainda são aplicadas, mesmo sem esse contexto.
Para que a investigação pudesse ser executada aplicou-se uma metodologia qualitativa, assente num inquérito por entrevista aplicado à Diretora de Entretenimento da instituição, Cátia Aldeagas. A análise dos dados recolhidos permite perceber que a produção do Jornal do Centro fez uma pausa nas suas gravações durante a pandemia, mas não deixou de produzir conteúdos. A equipa adaptou-se à situação de crise de acordo com os protocolos estabelecidos e optou por uma aposta nos vídeos home made. Não obstante, os conteúdos desenvolvidos foram planeados na perspetiva de, não só manter ativa a produção audiovisual da empresa, como também dar resposta à necessidade da população por conteúdo útil face ao contexto que se vivia.
O estágio curricular no Jornal do Centro permitiu um contacto mais próximo com o contexto profissional, em particular, no âmbito do jornalismo e da produção audiovisual. Na produção audiovisual, a área mais explorada, foi possível acompanhar e trabalhar nas diferentes tarefas que as suas três fases exigem: pré-produção, produção e pós-produção. Rapidamente se percebeu que todas impõem um processo trabalhoso, complexo e de muita responsabilidade. Para além disso, através da investigação realizada dentro da instituição, foi possível perceber, de perto, a realidade das consequências da pandemia para a produção audiovisual.
This report was produced in the context of the Project-Internship curricular unit of the master's degree in Applied Communication. It aims to present the experience of a four-month internship at Jornal do Centro. Starting on November 20, 2023, and ending on April 18, 2024. As well as to study the impact of the covid-19 pandemic on audiovisual production of communication companies, considering the internship host institution as a case study. Due the impact of the covid-19 pandemic on the different sectors of our society, it is justified to focus on studies that enhance the understanding of this context, particularly in the area of audiovisual production. The main goal of the research component is to analyze the impact that the covid-19 pandemic has had on the Jornal do Centro’s audiovisual production. The aim is to understand the changes in the work routines at Jornal do Centro’s audiovisual production, as well to identify the strategies used to cope with the restrictions and which are still applied today, even without this context. In order for the research to be carried out, a qualitative methodology was applied, based on an interview survey conducted with the institution's Entertainment Director, Cátia Aldeagas. Data collected analysis shows that the Jornal do Centro´s production took a break from recording during the pandemic, but did not stop producing content. The team adapted to the crisis in accordance with the established protocols and opted for home-made videos. Nonetheless, the content developed was planned with a view to not only keeping the company's audiovisual production active, but also responding to the population's need for useful content in the current context. The internship at Jornal do Centro allowed a closer contact with the professional context, particularly in the fields of journalism and audiovisual production. In audiovisual production, the area most explored, it was possible to follow and work on the different tasks that its three phases require: pre-production, production, and post-production. It quickly became clear that all of them require a laborious and complex process, and a great deal of responsibility. In addition, through the research carried out within the institution, it was possible to see first-hand the reality of the consequences of the pandemic for audiovisual production.
This report was produced in the context of the Project-Internship curricular unit of the master's degree in Applied Communication. It aims to present the experience of a four-month internship at Jornal do Centro. Starting on November 20, 2023, and ending on April 18, 2024. As well as to study the impact of the covid-19 pandemic on audiovisual production of communication companies, considering the internship host institution as a case study. Due the impact of the covid-19 pandemic on the different sectors of our society, it is justified to focus on studies that enhance the understanding of this context, particularly in the area of audiovisual production. The main goal of the research component is to analyze the impact that the covid-19 pandemic has had on the Jornal do Centro’s audiovisual production. The aim is to understand the changes in the work routines at Jornal do Centro’s audiovisual production, as well to identify the strategies used to cope with the restrictions and which are still applied today, even without this context. In order for the research to be carried out, a qualitative methodology was applied, based on an interview survey conducted with the institution's Entertainment Director, Cátia Aldeagas. Data collected analysis shows that the Jornal do Centro´s production took a break from recording during the pandemic, but did not stop producing content. The team adapted to the crisis in accordance with the established protocols and opted for home-made videos. Nonetheless, the content developed was planned with a view to not only keeping the company's audiovisual production active, but also responding to the population's need for useful content in the current context. The internship at Jornal do Centro allowed a closer contact with the professional context, particularly in the fields of journalism and audiovisual production. In audiovisual production, the area most explored, it was possible to follow and work on the different tasks that its three phases require: pre-production, production, and post-production. It quickly became clear that all of them require a laborious and complex process, and a great deal of responsibility. In addition, through the research carried out within the institution, it was possible to see first-hand the reality of the consequences of the pandemic for audiovisual production.
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Keywords
Comunicação Empresas Estágio curricular Pandemia por covid-19 Produção audiovisual Audiovisual production Communication Companies Covid-19 pandemic Internship