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Authors
Advisor(s)
Abstract(s)
O presente trabalho visa discutir a importância de uma empresa rural
na valorização e desenvolvimento de um território interior, abordando os
benefícios dessas práticas e os desafios para sua implementação. Para tal, será
realizado o estudo de caso da iniciativa Fels Natural, uma microempresa
alimentar, localizada no nordeste de Portugal. A empresa tem o objetivo de
promover e valorizar a produção de produtos agro-alimentares locais de entre os
quais a castanha, os frutos secos e o mel, contribuindo assim para o
desenvolvimento sustentável do território. Os produtos são produzidos de forma
artesanal, destacando-se entre outros as granolas, as bolachas, os biscoitos e
os torrões. Para a afirmação e sucesso desta iniciativa, uma conduta baseada
na sustentabilidade e inovação (produto, marketing, processo e organizacional)
tem sido fundamental.
This work aims to discuss the importance of a rural company in the valorization and development of an interior territory, addressing the benefits of these practices and the challenges for their implementation. To this end, a case study of the Fels Natural initiative, a micro food company, located in the northeast of Portugal will be carried out. The company aims to promote and enhance the production of local agro-food products, including chestnuts, dried fruits and honey, thus contributing to the sustainable development of the territory. The products are produced in an artisanal way, highlighting, among others, granola, crackers, biscuits and nougat. For the affirmation and success of this initiative, innovation not only at product and process level, but also in organizational and marketing terms, has been fundamental.
This work aims to discuss the importance of a rural company in the valorization and development of an interior territory, addressing the benefits of these practices and the challenges for their implementation. To this end, a case study of the Fels Natural initiative, a micro food company, located in the northeast of Portugal will be carried out. The company aims to promote and enhance the production of local agro-food products, including chestnuts, dried fruits and honey, thus contributing to the sustainable development of the territory. The products are produced in an artisanal way, highlighting, among others, granola, crackers, biscuits and nougat. For the affirmation and success of this initiative, innovation not only at product and process level, but also in organizational and marketing terms, has been fundamental.
Description
Keywords
Produtos endógenos Desenvolvimento sustentável Inovação Marketing Portugal Endogenous products Sustainable development Innovation Marketing
Citation
Pato, M.L. & Scherer, A. (2023). Valorização dos produtos endógenos:o caso da fels natural, Portugal. In Ariadna Vieira, Leonardo França da Silva & Víctor Crespo de Oliveira (Org.), Ciências agrárias: conhecimentos teóricos, metodológicos e empíricos, pp. 25-36, Atena Editora, Brasil.