Publication . Alves, Sandra; Abrantes, José Luís; Antunes, Maria José; Seabra, Cláudia; Herstein, Ram
This study examines the antecedents of Word-of-Mouth (WOM) message content (MC) of backpackers' travelers. How travel motivation, the sense of belonging, social interaction places and cultural activities influence WOM-MC in the case of backpacker travelers. The study tests a model empirically using a survey of 656 backpackers from 75 different countries.
