ESEV - DCA - Artigo em revista científica, não indexada ao WoS/Scopus
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Browsing ESEV - DCA - Artigo em revista científica, não indexada ao WoS/Scopus by Author "Augusto, Luísa"
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- Promotional tourism videos: examining the role of familiarity, attitude, and word-of-mouth towards the regionPublication . Ferreira, Sónia; Santos, Sara; Augusto, Luísa; Santo, Pedro Espírito; Vasconcelos, MariaAfter the COVID-19 pandemic, tourism has grown enormously; this growth has been even more significant in Portugal. The dissemination of experiences by tourists who have already visited a region significantly impacts the interest aroused by other tourists. It is increasingly common for tourists to analyse the experiences of others before they travel. In this sense, word-of-mouth by tourists is a factor to be considered in tourism. Since tourism is based on experiences and familiarity with destinations is reinforced by accumulated experiences, studying the effects of familiarity on tourists' intention to word-of-mouth would be relevant. Furthermore, given that the attitude towards the region visited comprises cognitive and affective dimensions, it would be relevant to analyse the effects of the attitude towards the region on the intention to word-of-mouth. In this sense, this study sought to analyse the determining factors of word-of-mouth in tourism. To this end, a quantitative, cross-sectional survey was carried out, for which data was collected through a questionnaire from a sample of 906 tourists using the Smart PLS software. The results showed that familiarity with the region and attitudes towards the region is essential in tourists' intention to WOM. Therefore, this study supports the idea that tourist destinations should welcome tourists in the best way possible by providing them with greater familiarity with the region so that, through the word-of-mouth generated, it is possible to attract more tourists.
- Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations GazePublication . Augusto, Luísa; Silveirinha, Maria JoãoThe dependence and influence of new media on social and organizational life have led to a new orientation of the communicational practices of organizations and to a research paradigm shift to a cocriational model within public relations theory. This model is based on dialogic rhetoric and dialogue that requires a joint production of content and meanings by organizations and publics, which have a central role in shaping image. The new social and communicational paradigms have also an impact on tourism research, implying the need to understand the role of new technologies, particularly websites, in image formation. The purpose of this study is to investigate the role of website in the formation of a tourist destination image (Portugal) through the understanding of the degree of adoption of dialogical principles on websites by official and unofficial tourist organizations and the identifying of denotative and connotative elements that are represented on published and shared photographs in these websites. The research corpus consisted of websites of entities and photographs published and shared on these websites. The methodology used is quantitative and qualitative, based on content analysis of data of websites and photographs. Results indicate that official tourist entities adopted the dialogic principles in a higher degree than unofficials. There is also a higher adoption of the principles related to technical dimension than dialogical dimension. Results confirm a relation between the adoption of dialogical link and an increased openness by entities to the possibility of photo sharing. The analysis of denotative and connotative elements of photography reflects a similarity in representations of entities and tourists. This study contributes to both theoretical perspectives, because it provides a conceptual scheme of destination image formation online and to a practical perspective, because it also suggests guidelines of dialogical practices to incorporate in websites of tourism entities.
- Turismo Gastronómico em Portugal: formas de comunicar os produtos endógenos da região Dão Lafões e Alto PaivaPublication . Barroco, Cristina; Augusto, LuísaO objetivo deste artigo é analisar as formas de comunicação dos produtos endógenos, associados ao turismo gastronómico da Região Dão, Lafões e Alto Paiva (RDLAP). Foram identificados os meios e ações de comunicação usados pelas entidades com responsabilidade na produção, promoção e valorização desses produtos: Entidade Regional do Turismo do Centro de Portugal, Câmaras Municipais, Produtores e Confrarias Gastronómicas. Analisou-se o papel desses meios e ações de comunicação: meios de comunicação online (websites, facebook e blogues) e cartazes dos eventos gastronómicos que se realizam nos cinco concelhos que integram a área geográfica Dão, Lafões e Alto Paiva. A metodologia assenta na análise de conteúdo de caráter quantitativo dos dados recolhidos nos meios de comunicação referidos e qualitativo no que se refere à análise dos cartazes dos eventos gastronómicos. Os resultados obtidos confirmam que nos meios de comunicação online dos Produtores e das Câmaras Municipais, bem como nos cartazes dos eventos, são privilegiados os conteúdos relacionados com a descrição dos produtos endógenos, o que é relevante para a afirmação da identidade gastronómica da RDLAP. Os meios de comunicação utilizados pelas Confrarias disseminam conteúdos mais associados aos eventos confrádicos.
- WOM antecedents of city residents: differences between men and womenPublication . Santos, Sara; Santo, Pedro Espírito; Augusto, LuísaThe impact of the COVID-19 pandemic on tourism has reduced the flow of visitors to cities, paralyzing what was a growing sector in recent years. Currently, cities urgently need to attract tourists to their territories. In this dissemination of cities, the role of citizens residing in cities cannot be neglected since, through their word of mouth (WOM), they promote their cities' experiences, infrastructure, and atmosphere. However, the WOM of cities differs between men and women. In this context, our study aimed to explore the factors that influence WOM by men and women residing in cities, identifying that infrastructure, atmosphere, and perceived psychological well-being play an essential role in this influence. Thus, this cross-sectional study obtained data through a questionnaire that resulted in a sample consisting of 428 individuals. The hypothesis test was carried out using SMART PLS software and identified that infrastructure, atmosphere, and perceived psychological well-being positively influence citizens' WOM. In this context, our research contributes to those responsible for cities to develop actions, with their citizens, with the aim of disseminating their heritage and encouraging tourists to visit the territories through them.