Browsing by Author "Sousa, Alda"
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- Os desafios e oportunidades do turismo de saúde e bem-estar. O caso das termas de S. Pedro do SulPublication . Sousa, Alda; Fassarela, Ana; Teixeira, Francisca; Antunes, Joaquim; Costa, JoãoEste estudo analisa as potencialidades da Estância Termal de S. Pedro do Sul, possuidora de uma série de recursos naturais e infraestrutura turística que a tornam atraente para os visitantes. Os objetivos assentam em estudar as motivações dos turistas que procuram as termas como ambiente de férias para que os diferentes players da estância termal consigam responder às novas exigências do mercado
- Perception of the image of thermal spas in PortugalPublication . Teixeira, Francisca; Fassarela, Ana; Sousa, Alda; Costa, João Pedro; Antunes, JoaquimThe image of destinations is of great importance in the process of developing tourism for a location, acting not only as a way of differentiating itself from its potential competitors, but, mainly, as an attempt to provide economic support for the sustainable development of the destination (Chagas, 2009). The spa sector in Portugal assumes a growing importance in regions with low population density, where most of the resorts are located, as it is sometimes the main employer in the region (Hofer, et al. 2012; Costa & Antunes, 2022). Thus, the main objective of this study is to evaluate the determinants of the image of a thermal destination in Portugal, in order to improve or (re)position the image of the destination efficiently.