| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.56 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The image of destinations is of great importance in the process of developing
tourism for a location, acting not only as a way of differentiating itself from its potential
competitors, but, mainly, as an attempt to provide economic support for the sustainable
development of the destination (Chagas, 2009). The spa sector in Portugal assumes a
growing importance in regions with low population density, where most of the resorts
are located, as it is sometimes the main employer in the region (Hofer, et al. 2012; Costa
& Antunes, 2022). Thus, the main objective of this study is to evaluate the determinants
of the image of a thermal destination in Portugal, in order to improve or (re)position the
image of the destination efficiently.
Descrição
Palavras-chave
Tourism Image Health and wellness tourism Thermal spas
Contexto Educativo
Citação
Teixeira, F., Fassarella, A., Sousa, A., Costa, J., & Antunes, J. (2024). Perception of the image of thermal spas in Portugal. In Martins, C., Martins, M., Pais, C., & Silva, E. (Eds), International Tourism Congress 2023: Book of extended abstracts, Instituto Politécnico de Bragança Publisher, 16-18, ISBN: 978-972-745-334-4.
Editora
Instituto Politécnico de Bragança Publisher