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Authors
Abstract(s)
Cada vez mais, o Turismo Cultural assume uma maior relevância, sendo um dos
segmentos de mercado que teve um maior crescimento nos últimos anos (UNWTO,
2015). O Storytelling é essencial nas experiências vividas no Turismo Cultural e tem
assumido um papel determinante nos consumos turísticos (Rodrigues & Corazon, 2011).
As histórias, as emoções, a partilha e pertença fazem parte do ser humano. Com o
aparecimento de um tipo de procura turística baseada na experiência, com especial ênfase
nas visitas guiadas, o Storytelling torna-se parte fundamental desta experiência turística,
com o poder de tornar o passado no presente, transformando-se num produto único e
catalisador responsável pela ligação entre os residentes e os turistas (Frias, Silva &
Seabra, 2017).
Neste Projeto de Mestrado realizou-se um estudo numa das freguesias do concelho de
Castro Daire, a freguesia de Cabril, com o objetivo de verificar se existiam
potencialidades para a implementação do produto Storytelling, aferindo também, a
recetividade dos residentes em serem os próprios contadores de lendas e histórias dentro
dos seus territórios.
A metodologia seguida neste Projeto de Mestrado foi a qualitativa, com a aplicação de 22
entrevistas aos residentes da freguesia de Cabril. Nas respostas verificou-se a
unanimidade entre os entrevistados, em relação aos benefícios que o crescimento do
Turismo pode trazer para o desenvolvimento económico e social, fixando pessoas e
combatendo assimetrias regionais. Todos os entrevistados reconhecem grandes
potencialidades para a implementação do Storytelling, demonstrando disponibilidade
para contarem lendas e histórias aos visitantes, assumindo assim o papel de guias
turísticos.
ABSTRACT: More and more, Cultural Tourism assumes greater promotion, being one of the market segments that had the greatest growth in recent years (OMT, 2015). Storytelling is essential in experiences lived in Cultural Tourism and has assumed a determining role in tourist consumption (Rodrigues & Corazon, 2011). Stories, emotions, sharing and belonging are part of being human. With the emergence of a type of tourist demand based on experience, with special emphasis on guided tours, Storytelling becomes a fundamental part of this tourist experience, with the power to turn the past into the present, becoming a unique product and responsible catalyst by the connection between residents and tourists (Frias, Silva & Seabra, 2017). In this Master's Project a study was carried out in one of the parishes of the municipality of Castro Daire, the parish of Cabril, in order to verify if there was potential for the implementation of the Storytelling product, as well as checking the receptivity of residents in being the accountants themselves of legends and stories within their territories. The methodology followed in this Master's Project was qualitative, with the application of 22 interviews to residents of the parish of Cabril. In the responses, there was unanimity among the interviewees regarding the benefits that the growth of tourism can bring to economic and social development, establishing people and combating regional asymmetries. All interviewees recognize great potential for the implementation of Storytelling, showing willingness to tell legends and stories to visitors, thus assuming the role of tourist guides.
ABSTRACT: More and more, Cultural Tourism assumes greater promotion, being one of the market segments that had the greatest growth in recent years (OMT, 2015). Storytelling is essential in experiences lived in Cultural Tourism and has assumed a determining role in tourist consumption (Rodrigues & Corazon, 2011). Stories, emotions, sharing and belonging are part of being human. With the emergence of a type of tourist demand based on experience, with special emphasis on guided tours, Storytelling becomes a fundamental part of this tourist experience, with the power to turn the past into the present, becoming a unique product and responsible catalyst by the connection between residents and tourists (Frias, Silva & Seabra, 2017). In this Master's Project a study was carried out in one of the parishes of the municipality of Castro Daire, the parish of Cabril, in order to verify if there was potential for the implementation of the Storytelling product, as well as checking the receptivity of residents in being the accountants themselves of legends and stories within their territories. The methodology followed in this Master's Project was qualitative, with the application of 22 interviews to residents of the parish of Cabril. In the responses, there was unanimity among the interviewees regarding the benefits that the growth of tourism can bring to economic and social development, establishing people and combating regional asymmetries. All interviewees recognize great potential for the implementation of Storytelling, showing willingness to tell legends and stories to visitors, thus assuming the role of tourist guides.
Description
Keywords
Storytelling Turismo Cultural Residentes Autenticidade Place-Attachment