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Identidade de um destino turístico online: comunicação e fotografia

dc.contributor.authorAugusto, Luísa
dc.date.accessioned2017-01-31T15:42:56Z
dc.date.available2017-01-31T15:42:56Z
dc.date.issued2015
dc.description.abstractWith the Internet are emerging new communication environments where circulates a plurality of messages, symbols and representative elements of a particular identity. In fact, the content carried by the media, through text, language or images are to be understood as a semiotic system, imbued with meaning, that shapes the tourist experience at the destination and its own identity (Jaworski & Pritchard, 2005). In turn, the photographs play a central role in the description of identity, because they represent the destination icons involved in a certain environment, being reflectors of tourist's own experience. It is important to communicate the identity of a destination in a consistently manner, thus consolidating its position in the domestic and international markets. The objective of this article is to identify denotative elements associated with the identity of the destination represented in the photographs posted on the Website of the Tourism of Center. Thus, this article examines the role of photography and website on the communication of destination identity. The work corpus consists of photographs published by the Regional Authority of Tourism of Center. The methodology is based on a quantitative analysis of data collected through the photographs content analysis published by the Regional Entity of Tourism of Center on your website. This article aims to help expand the body of knowledge of public relations and digital communication, with implications for communication practices of tourism entities.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationAugusto, L. (2015). Identidade de um destino turístico online: comunicação e fotografia. DESIGNA 2015 Identidade Proceedings. International Conference on Design Research University of Beira Interior, Covilhã, Portugal. 978-989-654-262-7 (papel); 978-989-654-263-4 (pdf); 978-989-654-264-1 (epub).pt_PT
dc.identifier.isbn978-989-654-262-7 (papel)
dc.identifier.isbn978-989-654-263-4 (pdf)
dc.identifier.issn978-989-654-264-1 (epub)
dc.identifier.urihttp://hdl.handle.net/10400.19/4278
dc.language.isoporpt_PT
dc.peerreviewedyespt_PT
dc.publisherUniversity of Beira Interiorpt_PT
dc.subjectIdentitypt_PT
dc.subjectCommunicationpt_PT
dc.subjectTourist Destinationpt_PT
dc.subjectWebsitept_PT
dc.subjectPhotographypt_PT
dc.titleIdentidade de um destino turístico online: comunicação e fotografiapt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceUniversity of Beira Interior, Covilhãpt_PT
oaire.citation.endPage203pt_PT
oaire.citation.startPage197pt_PT
oaire.citation.titleDESIGNA 2015 Identidade Proceedings. International Conference on Design Researchpt_PT
person.familyNameAugusto
person.givenNameLuísa
person.identifier.ciencia-id8115-8053-06FA
person.identifier.orcid0000-0001-9117-4775
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublicationbbf46095-efc1-488f-af7d-4fc6c4c1633b
relation.isAuthorOfPublication.latestForDiscoverybbf46095-efc1-488f-af7d-4fc6c4c1633b

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