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Authors
Advisor(s)
Abstract(s)
With the Internet are emerging new communication environments where circulates a plurality of messages, symbols and representative elements of a particular identity. In fact, the content carried by the media, through text, language or images are to be understood as a semiotic system, imbued with meaning, that shapes the tourist experience at the destination and its own identity (Jaworski & Pritchard, 2005). In turn, the photographs play a central role in the description of identity, because they represent the destination icons involved in a certain environment, being reflectors of tourist's own experience. It is important to communicate the identity of a destination in a consistently manner, thus consolidating its position in the domestic and international markets.
The objective of this article is to identify denotative elements associated with the identity of the destination represented in the photographs posted on the Website of the Tourism of Center. Thus, this article examines the role of photography and website on the communication of destination identity. The work corpus consists of photographs published by the Regional Authority of Tourism of Center. The methodology is based on a quantitative analysis of data collected through the photographs content analysis published by the Regional Entity of Tourism of Center on your website. This article aims to help expand the body of knowledge of public relations and digital communication, with implications for communication practices of tourism entities.
Description
Keywords
Identity Communication Tourist Destination Website Photography
Citation
Augusto, L. (2015). Identidade de um destino turístico online: comunicação e fotografia. DESIGNA 2015 Identidade Proceedings. International Conference on Design Research University of Beira Interior, Covilhã, Portugal. 978-989-654-262-7 (papel); 978-989-654-263-4 (pdf); 978-989-654-264-1 (epub).
Publisher
University of Beira Interior