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Authors
Advisor(s)
Abstract(s)
Olive oil tourism is a unique and rapidly growing segment of agritourism, particularly
popular in Mediterranean countries Portugal, where olive oil production has deep cultural
and historical roots. At the heart of this form of tourism is the opportunity for visitors to
explore the olive-growing process, engage in tastings, and immerse themselves in the
traditions surrounding one of the world's most ancient food products. However, modern
innovation is playing a pivotal role in revitalizing these traditions, making olive oil
tourism not just a journey into the past but a dynamic exploration of the future. Based on
a qualitative analysis of five farms of olive oil tourism, findings indicate the focus on
tradition and values of the past as the main ingredient to promote the offer of olive oil
tourism. Through this blend of old and new, olive oil tourism not only preserves heritage
but also paves the way for a sustainable and vibrant future. Innovation through tradition
is indeed a path that must be considered by scholars and practitioners in the promotion of
olive oil tourism and related products.
Description
Keywords
Olive oil tourism tradition endogenous resources innovation rurality
Citation
Pato, M. L. (2024). Olive Oil Tourism: Innovative or Traditional Form of Rural Tourism? In Vasiliki S. Lagouri (Ed.), Olives and Olive Related Products - Innovations in Production and Processing, IntechOpen.
Publisher
INTECHOPEN