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- WOM antecedents in backpacker travelersPublication . Alves, Sandra; Abrantes, José Luís; Antunes, Maria José; Seabra, Cláudia; Herstein, RamThis study examines the antecedents of Word-of-Mouth (WOM) message content (MC) of backpackers' travelers. How travel motivation, the sense of belonging, social interaction places and cultural activities influence WOM-MC in the case of backpacker travelers. The study tests a model empirically using a survey of 656 backpackers from 75 different countries.
- Stepping up to Global Challenges (SGC): Empowering Students across the WorldPublication . Amante, Susana; Antunes, Maria José; Dygala, Magdalena; Gökçe, İlkayStepping up to Global Challenges (SGC) aimed to provide students with opportunities for language practice through task-based learning activities and the use of digital platforms for interaction. Marketing students at the Polytechnic of Viseu, Portugal, collaborated with peers from Poland and Turkey, choosing an image on entrepreneurship and posting it on the SGC Facebook page to solicit comments from their own and other groups. This was one of the tasks assigned during the 2nd semester of 2019/20, under the constraints of COVID-19. We analyzed the students' choices, main difficulties, and motivation to persist in learning and improving their skills to share knowledge with (inter)national peers
- Vitiviniculture, environment and biodiversity: sustainability actionsPublication . Figueiredo, Antonio; Rodrigues, António; Vicente, Margarida; Antunes, Maria JoséThe rational use of resources is currently a widely discussed topic in any organization, although it takes on greater importance in those of productive scope. Measures of different levels − strategic, tactical or operational − are increasingly being implemented, so it is pertinent to analyze their effect on the distinct dimensions of sustainability: environmental, economic and social. Any strategic process must go through those that are considered the four crucial stages: analysis, formulation, implementation and control. The perfect knowledge of the environment and its emerging needs and concerns along with an in-depth survey of the internal situation of the organizations will allow us to achieve truly differentiating levels of excellence. This research, carried out in a wine-producing organization – Adega Cooperativa de Mangualde – identifies its crucial activities, the main strategic, tactical and operational actions that have been implemented in the last eight years, fits them into the above-mentioned dimensions of ustainability and determines its relative weights. Particular emphasis is placed on grapes suppliers − the capital holders −, as regards their mode of production and its impact on biodiversity and the environment. Raising public awareness of this issue is of great importance and people should be encouraged to alter their behaviour by changing some attitudes in everyday life. This awareness to achieve sustainable development becomes even more important insofar as it is a cooperative institution with a management model of well-defined specific characteristics.
- SSENPV's Integrated Management PlatformPublication . Pinto, Bruno; Matos, Cristina Peixoto; Abrantes, Steven; Lourenço, Carolina; Fialho, Joana; Cravo, Ivone; Antunes, Maria José; Nascimento, MárcioAt the Polytechnic of Viseu (PV) [1], the number of students has been increasing [2], and it is hoped that this trend continues, for the sake of the literacy of the population that serves in its area of coverage and for the reduction of the desertification of the interior region in which is inserted. In the case of Students with Specific Educational Needs (SSEN) who attend the PV (SSENPV), it is extremely important to develop procedures that minimize the anxiety brought about by change for these students, as well as to facilitate their adaptation, to make the period of permanence in Higher Education (HE) an inclusive period, generating well-being, promoting academic success, and facilitating the transition to active life. To combat this phenomenon and since the PV is a Higher Education Institution (HEI) that is guided by equity in its community, in particular the student community, the SSENPV census is a crucial measure insofar as it is necessary to implement procedures, which must respect and obey individual specificities. It is also intended that, regarding access to information on the platform, it will allow reducing asymmetries between students as well as access to services. To respond to this reality, within the scope of the Inova & Includes project. IPV I2 [3], a group of researchers, in partnership with the degree course in Computer Engineering at the Superior School of Technology and Management of Viseu (ESTGV) – curricular unit of “Project”, developed an integrated management platform for SSENPV. This platform, which is intended to be a contribution to true equity in education in the PV, is based on the support of social impact in different dimensions, which translates into the implementation of the following profiles: • Informative Profile: dissemination of legislation and other relevant information on Specific Educational Needs (SEN), ensuring centralized and accessible information management and streamlining procedures and support measures. • Academic Profile: registration and updating of data on the SSENPV. • Technical Evaluation and Follow-up Profile: registration of the SSENPV procedural evaluation, with automatic sending of technical evaluations to authorized users
- Emerging Trends in Higher Education: Technological Progress, Shifts in Student Populations, and Changing Workforce NeedsPublication . Peixoto, Cristina; Cecília Agostinho; Fialho, Joana; Márcio Nascimento; Antunes, Maria JoséThe higher education sector is undergoing significant changes driven by technological advancements, changing student demographics, and evolving workforce demands. Emerging trends shaping the future of higher education include personalized learning powered by adaptive technologies and artificial intelligence, the rise of short-term skill-specific certifications, virtual and augmented reality enhancing learning experiences, data- driven decision-making, interdisciplinary programs fostering critical thinking, global collaboration through online platforms, competency-based education prioritizing mastery, artificial intelligence and machine learning. This will enable personalized learning, lifelong learning initiatives supporting continuous education, increased focus on mental health and well- being, and alternative funding models like income share agreements and corporate partnerships. While these trends offer promising opportunities, they also present challenges related to equity, privacy, and balancing market demands with academic integrity. The aim of this study is to explore each of these trends, understand their implications, and evaluate the impact of the transformations they bring to the future of higher education.