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Resumo(s)
The current research paper proposes two models
for the determinants of E-banking Loyalty for large business
customers. The results demonstrated that five main quality
dimensions were identified for the e-banking portals: assurance,
reliability, convenience and quality monitoring by the financial
director of the company. The results also confirm that
e-banking quality has a strong impact on e-banking loyalty via
the mediating effect of e-trust and switching costs have strong a
impact on e-banking loyalty. Further our findings also suggest
that interpersonal relationships generated between the bank
manager and the decision maker of the company have a strong
impact on the perceptions of service quality in online banking,
and will also affect positively E-Banking Loyalty.
Banking, e-loyalty, e-banking quality.
Descrição
Palavras-chave
Banking e-loyalty e-banking quality