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Advisor(s)
Abstract(s)
This study aims to explain the importance of applying mental maps toa community as a research tool that allows the co‐creation of cultural tourismexperiences. Therefore, this research identifies and evaluates residents'visual/oral perceptions and memories to map and model, through contentanalysis, the interviews conducted with residents. In its final phase, theproject allowed the involvement of the local community, students and culturalagents through a contemporary recreation/interpretation of the space.Interviews and mental maps were applied to 32 residents of the town ofLamego, of four different age groups, in 4 distinct neighbourhoods. The 64maps collected allowed the identification of new natural and culturalresources of tangible and intangible heritage, as well as the recognition ofseveral points linked to the singularity and identity of the town and itsneighbourhood, which allowed the creation of new itineraries. It was concludedthat the connection of residents to their neighbourhood influenceshow they perceive the city and its symbolic and representational icons.Finally, it was possible through a participatory project to co‐create heritagetourism products, allowing the construction and renewal of the tourismoffer in small historical towns.
Description
Keywords
Pedagogical Context
Citation
Vieira, I., Fernandes, D., & Santos, P. (2025). O impacto dos mapas mentais na cocriação de vivências culturais e projetos de cooperação: Projeto «Living Heritage». Análisis del futuro del sector turístico y casos de éxito, 2025, ISBN 978-84-10308-19-0, páginas 257-287, 257–287.
Publisher
ARANZADI LA LEY, S.A.U.
CC License
Without CC licence