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Storytelling transmedia: a fórmula narratológica da cultura de convergência dos média

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The media convergence scenario, established by the increasing technological expansion, seems to entail significant changes in ways of relationship to the communication products and with the media platforms. Are visible today cultural changes, subsequent of technology use, that push the public towards a participatory appropriation of messages / media products. In this context it stands out the collaborative nature of the Internet as a transmedia practices catalyst. Largely associated to the entertainment contexts, these practices reflect the extension of information or stories, coming from a medium to other media, joining individuals / consumers with common interests and available to contribute for expansion and perpetuation of an initial content. In this paper, it is noted the phenomenon of transmedia narratives by exploiting its conceptual framework and analyzing the television fiction Lost.

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Convergence Transmedia Storytelling Participatory Culture Collective Intelligence

Citation

Gouveia, T. & Ferreira, S. (2015). Storytelling transmedia: a fórmula narratológica da cultura de convergência dos média. In Valente, A. & Capucho, R. (coord.) (2015). AVANCA | CINEMA 2015 Conferência Internacional de Cinema - Arte, Tecnologia, Comunicação. (pp-1201-1208). Edições Cine-Clube de Avanca. ISBN 978-989-96858-6-4. 

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Edições Cine-Clube de Avanca

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