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| 17.43 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O presente relatório de estágio enquadra-se no método de avaliação final do
Mestrado em Comunicação e Marketing da Escola Superior de Educação de Viseu.
O estágio decorreu na empresa Volupio - Estratégias de Comunicação e teve a
duração de quatro meses, durante os quais foram aplicados os conhecimentos
adquiridos ao longo do mestrado em Comunicação e Marketing em contexto de
trabalho, com o objetivo de complementar e aperfeiçoar as competências de índole
prática. Assim, estagiar na Volupio, permitiu adquirir um conjunto de competências,
capazes de me dar autonomia e confiança para facilitar a minha entrada no
mercado de trabalho.
Neste documento encontra-se um relato minucioso sobre o local de estágio e
atividades desenvolvidas nos quatro meses de experiência laboral, assim como
pesquisa de informação de caráter académico e profissional para enquadramento
das atividades desenvolvidas.
Estruturalmente, este relatório apresenta uma introdução teórica, onde consta uma
análise bibliográfica e académica sobre os principais temas abordados, uma
descrição detalhada das atividades que foram desenvolvidas no decorrer do
estágio, assim como uma apresentação da empresa em questão. No presente
relatório também é apresentado uma reflexão crítica sobre a aprendizagem e
dificuldades do estágio. Por último será apresentada a conclusão deste relatório de
estágio.
This internship report is part of the final evaluation method of Master’s degree in Communication and Marketing of the Higher School of Education of Viseu. The internship took place in the company Volupio - Communication Strategies and had the duration of four months, during which was applied in the workplace the knowledge acquired during the Masters in Communication and Marketing, in order to complement and enhance my practical skills. Thus, this internship in Volupio allowed me to acquire a set of skills, and gave me confidence and autonomy to facilitate my entry into the labor market. This document is a detailed description of the internship, of the location itself and activities developed in the four months of work experience as a well as academic and professional research framework of activities. Structurally, this report presents a theoretical introduction which contains a bibliographic and academic analysis of the main themes, a detailed description of the activities that were developed during the internship as well as a company presentation. In this report is also presented a critical reflection on knowledge acquired and difficulties of the stage. Finally, it will be presented the conclusion of this report.
This internship report is part of the final evaluation method of Master’s degree in Communication and Marketing of the Higher School of Education of Viseu. The internship took place in the company Volupio - Communication Strategies and had the duration of four months, during which was applied in the workplace the knowledge acquired during the Masters in Communication and Marketing, in order to complement and enhance my practical skills. Thus, this internship in Volupio allowed me to acquire a set of skills, and gave me confidence and autonomy to facilitate my entry into the labor market. This document is a detailed description of the internship, of the location itself and activities developed in the four months of work experience as a well as academic and professional research framework of activities. Structurally, this report presents a theoretical introduction which contains a bibliographic and academic analysis of the main themes, a detailed description of the activities that were developed during the internship as well as a company presentation. In this report is also presented a critical reflection on knowledge acquired and difficulties of the stage. Finally, it will be presented the conclusion of this report.
Description
Keywords
Community manager Redes Sociais Marketing Digital Facebook Social Media Digital Marketing Facebook