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Moinho como património de hospedagem: um modelo de negócio sustentável
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O presente projeto pretende requalificar o moinho de São Martinho de Mouros, transformando-o num núcleo interpretativo e criativo integrado em unidades de alojamento local, constituindo um modelo de valorização patrimonial e de desenvolvimento sustentável. Pretende-se demonstrar de que forma a reabilitação de moinhos pode conciliar a preservação cultural e arquitetónica com a criação de novas dinâmicas económicas e turísticas no território. O projeto assenta na valorização do património construído e das práticas tradicionais, articulando memória, identidade e inovação como vetores de regeneração local.
A metodologia adotada combina uma revisão de literatura sobre património, turismo sustentável e reutilização adaptativa de edifícios históricos com um estudo empírico realizado na comunidade de São Martinho de Mouros. Foram aplicadas cinquenta entrevistas semiestruturadas a residentes locais, complementadas por observação direta e análise documental, permitindo compreender as perceções, expectativas e contributos da população relativamente à preservação do moinho e à criação do alojamento local “O Moleiro”. A análise dos dados quantitativos e qualitativos foi estruturada segundo quatro eixos interpretativos: cultural-identitário, económico-sustentável, comunitário-intergeracional e experiencial-multissensorial.
Os resultados evidenciam que o moinho é amplamente reconhecido pela comunidade como símbolo de identidade e memória coletiva, e que a sua requalificação constitui uma oportunidade de dinamização económica e de promoção do turismo sustentável. Conclui-se que a articulação entre património, interpretação cultural e alojamento local representa um modelo inovador de desenvolvimento territorial, desde que sustentado por práticas de gestão participativa, políticas públicas adequadas e uma visão integrada de sustentabilidade cultural, social e ambiental.
This project aims to rehabilitate the traditional watermill of São Martinho de Mouros, transforming it into an interpretive and creative centre integrated with local accommodation units, as a model for heritage valorisation and sustainable development. It seeks to demonstrate how the adaptive reuse of mills can reconcile cultural and architectural preservation with new economic and tourism dynamics in rural territories. Grounded in the enhancement of built heritage and traditional practices, the project combines memory, identity, and innovation as key drivers of local regeneration. The adopted methodology integrates a literature review on cultural heritage, sustainable tourism, and adaptive reuse of historic buildings with an empirical study carried out in the community of São Martinho de Mouros. Fifty semi-structured interviews were conducted with local residents, complemented by direct observation and documentary analysis, to explore perceptions, expectations, and community engagement regarding the preservation of the mill and the creation of the local accommodation project “O Moleiro.” Quantitative and qualitative data were analysed according to four interpretive axes: cultural-identity, economic-sustainability, community-intergenerational, and experiential-multisensory. Findings show that the mill is widely perceived as a symbol of collective identity and memory, and that its rehabilitation offers significant opportunities for economic revitalisation and sustainable tourism promotion. The study concludes that the integration of heritage interpretation and local accommodation can constitute an innovative model of territorial development, provided it is supported by participatory management, appropriate public policies, and a holistic vision of cultural, social, and environmental sustainability.
This project aims to rehabilitate the traditional watermill of São Martinho de Mouros, transforming it into an interpretive and creative centre integrated with local accommodation units, as a model for heritage valorisation and sustainable development. It seeks to demonstrate how the adaptive reuse of mills can reconcile cultural and architectural preservation with new economic and tourism dynamics in rural territories. Grounded in the enhancement of built heritage and traditional practices, the project combines memory, identity, and innovation as key drivers of local regeneration. The adopted methodology integrates a literature review on cultural heritage, sustainable tourism, and adaptive reuse of historic buildings with an empirical study carried out in the community of São Martinho de Mouros. Fifty semi-structured interviews were conducted with local residents, complemented by direct observation and documentary analysis, to explore perceptions, expectations, and community engagement regarding the preservation of the mill and the creation of the local accommodation project “O Moleiro.” Quantitative and qualitative data were analysed according to four interpretive axes: cultural-identity, economic-sustainability, community-intergenerational, and experiential-multisensory. Findings show that the mill is widely perceived as a symbol of collective identity and memory, and that its rehabilitation offers significant opportunities for economic revitalisation and sustainable tourism promotion. The study concludes that the integration of heritage interpretation and local accommodation can constitute an innovative model of territorial development, provided it is supported by participatory management, appropriate public policies, and a holistic vision of cultural, social, and environmental sustainability.
Descrição
Palavras-chave
Património cultural Moinhos Turismo sustentável Alojamento local Reabilitação Desenvolvimento comunitário. Cultural heritage Mills Sustainable tourism Local accommodation Adaptive reuse Community development
Contexto Educativo
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Licença CC
Sem licença CC