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Impacto da inteligência artificial nas empresas: perceção da população no setor da gestão
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É impossível ficar indiferente às enormes potencialidades que a IA tem vindo a mostrar atualmente. Se, num primeiro momento, o impacto desta tecnologia parecia limitado, recentemente a IA tem vindo a impactar não só o quotidiano de toda a população, como também o mundo empresarial.
O presente estudo procura perceber se as empresas em estudo têm ou não implementada a aplicação de ferramentas de IA no local de trabalho e, em caso afirmativo, quais as vantagens e benefícios que as empresas estão a sentir com o uso de IA na gestão e quais os obstáculos desta utilização.
Para obter os resultados deste estudo, adotou-se uma abordagem quantitativa, recorrendo-se à elaboração de um questionário aos gestores e consumidores nas empresas.
Os resultados indicam uma perceção positiva da IA na gestão, e a maioria reconhece vantagens como a melhoria da eficiência da organização, eficácia das tarefas e apoio na resolução de problemas. Como desvantagens os participantes referiram o desconforto associado à utilização de IA, tempo e esforço adicional, disrupção nas atividades do dia a dia e problemas de confiança.
Os resultados obtidos responderam aos objetivos do estudo e confirmaram todas as hipóteses, concluindo-se que a IA é um elemento estratégico para reforçar a competitividade das organizações e gerar valor acrescido ao dia a dia das empresas.
Nowadays, it is impossible to remain indifferent to the enormous potential that AI has been showing. If, at first, the impact of this tool seemed limited, recently AI has been impacting not only the daily lives of the entire population, but also the business world. The present thesis seeks to understand whether or not the companies under analysis have implemented the application of AI tools in their workplace and, if so, what are the advantages and benefits that companies are experiencing with the use of AI in management and what are the obstacles of this use. To obtain the results of this study, a quantitative approach was adopted, using a questionnaire addressed to managers and consumers in companies. The results reflect a positive perception of AI in management, and most recognize advantages such as improvement in efficiency of the organization, tasks effectiveness and support in problem solving. As disadvantages participants reported the discomfort associated to the use of AI, time and additional effort, disruption in day-to-day activities and trust issues. The results obtained fulfilled the study´s aims and confirmed all hypotheses, concluding that AI is a strategic element for strengthening the competitiveness of organizations and generating added value in the daily operations of companies.
Nowadays, it is impossible to remain indifferent to the enormous potential that AI has been showing. If, at first, the impact of this tool seemed limited, recently AI has been impacting not only the daily lives of the entire population, but also the business world. The present thesis seeks to understand whether or not the companies under analysis have implemented the application of AI tools in their workplace and, if so, what are the advantages and benefits that companies are experiencing with the use of AI in management and what are the obstacles of this use. To obtain the results of this study, a quantitative approach was adopted, using a questionnaire addressed to managers and consumers in companies. The results reflect a positive perception of AI in management, and most recognize advantages such as improvement in efficiency of the organization, tasks effectiveness and support in problem solving. As disadvantages participants reported the discomfort associated to the use of AI, time and additional effort, disruption in day-to-day activities and trust issues. The results obtained fulfilled the study´s aims and confirmed all hypotheses, concluding that AI is a strategic element for strengthening the competitiveness of organizations and generating added value in the daily operations of companies.
Descrição
Palavras-chave
Inteligência Artificial Gestão Perceção Competitividade