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Authors
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Abstract(s)
Online travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, a thorough literature review has revealed that research on what drives consumers to purchase travel online has typically been fragmented and that there is a lack of studies that integrate well-grounded theories to better understand online travel shopping. Therefore, this chapter develops an integrated model to explain which factors affect online travel purchases. Furthermore, it proposes a new construct, termed social media involvement, defined as a person’s level of interest or emotional attachment with social media based on their use and motivation regarding social media websites. As a conceptual paper, the chapter is limited to literature and prior empirical research. However, it provides a solid basis for future investigation by reviewing prior empirical research concerning the constructs proposed in the model and by supporting possible structural relationships among those constructs. The findings will extend the knowledge on online travel purchases.
Description
Keywords
Innovation diffusion theory Online travel shopping Social media
Citation
Publisher
Cambridge Scholars Publishing