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Factors that influence the purchase of travel online: A proposed model

dc.contributor.authorAmaro, Suzanne
dc.contributor.authorDuarte, Paulo
dc.date.accessioned2015-01-28T15:23:06Z
dc.date.available2015-01-28T15:23:06Z
dc.date.issued2013
dc.description.abstractOnline travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, a thorough literature review has revealed that research on what drives consumers to purchase travel online has typically been fragmented and that there is a lack of studies that integrate well-grounded theories to better understand online travel shopping. Therefore, this chapter develops an integrated model to explain which factors affect online travel purchases. Furthermore, it proposes a new construct, termed social media involvement, defined as a person’s level of interest or emotional attachment with social media based on their use and motivation regarding social media websites. As a conceptual paper, the chapter is limited to literature and prior empirical research. However, it provides a solid basis for future investigation by reviewing prior empirical research concerning the constructs proposed in the model and by supporting possible structural relationships among those constructs. The findings will extend the knowledge on online travel purchases.por
dc.identifier.urihttp://hdl.handle.net/10400.19/2581
dc.language.isoengpor
dc.peerreviewedyespor
dc.publisherCambridge Scholars Publishingpor
dc.subjectInnovation diffusion theorypor
dc.subjectOnline travel shoppingpor
dc.subjectSocial mediapor
dc.titleFactors that influence the purchase of travel online: A proposed modelpor
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage76por
oaire.citation.startPage63por
oaire.citation.titleAspects of Tourist Behaviorpor
rcaap.rightsrestrictedAccesspor
rcaap.typebookPartpor

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