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Publication
O impacto da inteligência Artificial na esfera do Turismo
| Name: | Description: | Size: | Format: | |
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| 1.94 MB | Adobe PDF |
Authors
Abstract(s)
Atualmente deparamo-nos com transformações de paradigmas que impulsionam
constantes mudanças na nossa sociedade, no setor industrial e nas estratégias de
marketing. Esta tecnologia tem um impacto significativo no comportamento dos
consumidores alinhando as suas preferências e necessidades de uma maneira mais rápida.
Na indústria no turismo, a implementação da IA representa tanto uma vantagem
competitiva, como de igual forma conduz a uma redefinição das estratégias de marketing
dentro das empresas, permitindo uma comunicação mais clara e eficiente junto dos
consumidores. O principal objetivo desta dissertação foi desenvolver conhecimento
empírico sobre as opiniões de profissionais e não profissionais do setor turístico
relativamente à utilização da inteligência artificial, com um foco particular nos seus
impactos positivos e negativos no setor turístico e no ambiente de trabalho das empresas.
A metodologia adotada consistiu numa abordagem quantitativa materializada num
inquérito online, que constou com uma amostra de 162 indivíduos. Os resultados foram
submetidos a testes estatísticos para validar as conclusões de investigação. Os resultados
revelaram que, apesar de alguns receios relacionados com a substituição de postos de
trabalho, a maioria dos participantes reconheceu que a implementação desta tecnologia
oferece benefícios para os setores económicos. Destaca-se no conjunto dos impactos
positivos, a melhoria de personalização das ofertas turísticas e o aumento da eficiência
nas campanhas de marketing.
A inteligência artificial também é reconhecida como uma ferramenta para aprimorar a
acessibilidade no planeamento territorial dos destinos turísticos, tornando-os os espaços
mais acessíveis para responder de forma mais eficaz a necessidade de grupos específicos
de visitantes, como pessoas com mobilidade reduzida ou turistas com necessidades
especiais. Este estudo pretende enfatiza o impacto da inteligência artificial no setor
turístico e no ambiente laboral, evidenciando os desafios e oportunidades da sua
implementação. Além de aumentar a competitividade das empresas, a IA tem como
objetivo criar experiencias mais personalizadas e eficientes aos consumidores.
We are currently facing paradigm shifts that are driving constant changes in our society, in the industrial sector and in marketing strategies. This technology has a significant impact on consumer behavior, aligning their preferences and needs more quickly. In the tourism industry, the implementation of IA represents both a competitive advantage and a redefinition of marketing strategies within companies, allowing for clearer and more efficient communication with consumers. The main objective of this dissertation was to develop empirical knowledge about the opinions of professionals and non-professionals in the tourism sector regarding the use of artificial intelligence, with a particular focus on its positive and negative impacts on the tourism sector and the working environment of companies. The methodology adopted consisted of a quantitative approach materialized in a survey with a sample of 162 individuals. The results were subjected to statistical tests to validate the research conclusions. The results revealed that, despite some fears related to the replacement of jobs, the majority of participants recognized that the implementation of this technology offers benefits for economic sectors. Among the positive impacts, the improvement in the personalization of tourism offers and the increased efficiency of marketing campaigns stand out. Artificial intelligence is also recognized as a tool for improving accessibility in the territorial planning of tourist destinations, making them more accessible spaces to respond more effectively to the needs of specific groups of visitors, such as people with reduced mobility or tourist with special needs. This study aims to emphasize the impact of artificial intelligence on the tourism sector and the working environment, highlighting the challenges and opportunities of its implementation. In addition to increasing the competitiveness of companies, AI aims to create more personalized and efficient experiences for consumers.
We are currently facing paradigm shifts that are driving constant changes in our society, in the industrial sector and in marketing strategies. This technology has a significant impact on consumer behavior, aligning their preferences and needs more quickly. In the tourism industry, the implementation of IA represents both a competitive advantage and a redefinition of marketing strategies within companies, allowing for clearer and more efficient communication with consumers. The main objective of this dissertation was to develop empirical knowledge about the opinions of professionals and non-professionals in the tourism sector regarding the use of artificial intelligence, with a particular focus on its positive and negative impacts on the tourism sector and the working environment of companies. The methodology adopted consisted of a quantitative approach materialized in a survey with a sample of 162 individuals. The results were subjected to statistical tests to validate the research conclusions. The results revealed that, despite some fears related to the replacement of jobs, the majority of participants recognized that the implementation of this technology offers benefits for economic sectors. Among the positive impacts, the improvement in the personalization of tourism offers and the increased efficiency of marketing campaigns stand out. Artificial intelligence is also recognized as a tool for improving accessibility in the territorial planning of tourist destinations, making them more accessible spaces to respond more effectively to the needs of specific groups of visitors, such as people with reduced mobility or tourist with special needs. This study aims to emphasize the impact of artificial intelligence on the tourism sector and the working environment, highlighting the challenges and opportunities of its implementation. In addition to increasing the competitiveness of companies, AI aims to create more personalized and efficient experiences for consumers.
Description
Keywords
Trabalho Inteligência artificial Transformações no turismo Ambiente de Mudança de paradigmas Impactos da inteligência artificial Marketing turístico Artificial intelligence Transformations in tourism Work environment Paradigm shift Impacts of artificial intelligence Tourism marketing