ESTGV - DG - Artigo em ata de evento científico internacional
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Browsing ESTGV - DG - Artigo em ata de evento científico internacional by Author "Barroco, Cristina"
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- Contribution of wine tourism by the implementation of an urban vineyard in a Portuguese Historic Hotel: Challenges, perspectives, and impactsPublication . Jordão, António; Barroco, Cristina; Gonçalves, TiagoWine tourism is essentially tourism in rural areas linked to wine and vineyards. However, the dissemination of viticultural heritage and wine culture with the aim of contributing to a greater connection between tourists and wine sector, even in urban environments, is an option that has been increasing in some countries. In fact, wine tourism involves a wide ecosystem of actors, which can include the hotels located in the center of the cities. In addition, inside of some cities, it could be possible for some hotels to implement small-scales vineyards. These places could represent an agricultural, historical, and cultural heritage with enormous value which could also be used for tourist purposes. Thus, the main goal of this work is to present the experience and the technical challenges during the implementation of an urban vineyard in a Portuguese Historic Hotel located in the center of the city of Viseu. In addition, the activities related with wine tourism centered on the urban vineyard are shown. The strategy for the recovery of green spaces and the hotel's communication policy are also presented and discussed.
- The image of Portugal as a destination for equestrian TourismPublication . Barros, Beatriz; Barroco, Cristina; Antunes, JoaquimThe purpose of this work is mainly based on knowing equestrian tourism as a tourism product and as a form of tourism in Portugal, this way, allowing the topic of the image that Portugal holds, as an equestrian tourism destination, to develop. With this in mind, it is intended to answer the following questions: 1) Who is the tourist who practices equestrian tourism in Portugal? 2) What is the image that Portugal holds as an equestrian tourism destination? 3) What are the motivations behind tourists who practice this sport in Portugal?
- The Internet as an Important Tool in Developing the Dao Wine Route Network: A study of the Dao Wine Route WebsitesPublication . Amaro, Suzanne; Barroco, Cristina; Antunes, JoaquimWine routes are an integral part of wine tourism because they aid in promoting wine and grape producers of a certain region. Despite acting as a lever for the local and regional development, they face numerous obstacles that hamper their competitiveness as a tourist product. In this paper, we analyze the use of Information and Communication Technologies (ICT), namely websites, as an essential tool for the development and enhancement of the Dao Wine Route, which consists of 35 members. We examined the presence of these members on the Internet and the quality of their websites using various indicators (information provided, speed, strategic alliances, languages available, etc.). The results demonstrate that few members use websites as a means to promote their services, compromising the whole network. The information obtained is a starting point for the implementation of strategies to make the Dao Wine Route more competitive so that it may accomplish its main function: to contribute to local and regional devolpement.