CISeD - Capítulo em obra internacional, como autor
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Browsing CISeD - Capítulo em obra internacional, como autor by Author "Amaro, Suzanne"
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- An Importance-Performance Matrix Analysis of the Factors Influencing US Tourists to Use AirbnbPublication . Palmer, Alicia; Amaro, Suzanne; Andreu, LuisaAfter 10 years of Airbnb and its significant growth, this research is conducted to identify which factors really matter to Airbnb users today. It provides an integrated approach, since it aggregates factors that other studies have considered separately. With a sample of 101 US respondents, the partial least squares structural equation modelling results evidence that the only factors that influence future intentions to use Airbnb are its unique and varied accommodations and satisfaction. Enjoyment was also found to have a positive effect on Satisfaction. The study further investigates these factors with an Importance Performance map, providing guidance for the prioritization of managerial activities of high importance for futures intentions to use Airbnb.
- Destination Brand LovePublication . Amaro, SuzanneDestination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
- Exploring Pilgrim’s Satisfaction and Emotions Derived from the Camino de Santiago Pilgrimage RoutePublication . Amaro, Suzanne; Sousa, Bruno; Gomes, TâniaPilgrimage tourism, of which the Camino de Santiago is a notable example, has a significant social and economic impact and is therefore included in tourism planning activities. Given the economic and social importance of pilgrimage routes, it is important to examine pilgrim’s satisfaction and emotions during their journey. Therefore, the main aim of this study is to examine pilgrims of the Camino de Santiago satisfaction and emotions. Based on a sample of 124 pilgrims of the Camino de Santiago, the results show that they are satisfied with the Camino, with the strongest emotions being happiness, joy and peace. These findings are important to support the management of pilgrimage routes.
- The use of information and communication technologies in religious tourismPublication . Amaro, Suzanne; Barroco, Cristina; Fonseca, PaulaThis chapter provides an overview of the use of information and communication technologies (ICTs) in the religious tourism industry, evidencing how useful they can be in this specific tourism context, as they are in the tourism industry in general. Deconstructing whether religious tourism is conducted for purely religious motives or not is not the aim of this chapter. Instead, for the purposes of this chapter, religious tourism is a type of tourism that includes a religious site as a destination or a pilgrimage to a religious site or religious event, regardless of the traveler's motivation. The chapter highlights several uses of ICTs in religious tourism contexts and how religious sites, events and pilgrimages can be more effectively managed. Finally, ICTs can contribute to advancing religious tourism research. Indeed, tools such as tracking devices can help researchers and managers gain more comprehensive knowledge of religious tourists’ behaviors regarding, for example, entry/exit times, length of stay and hotspots for crowd gathering.