ESTGL - DGAT - Capítulo em obra internacional, como autor
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Browsing ESTGL - DGAT - Capítulo em obra internacional, como autor by Author "Carvalho, Ana Branca"
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- Da diversidade à interconexão: termalismo, saúde e turismo de bem-estarPublication . Carvalho, Ana Branca; Nogueira, FernandaHealth, spa’s, hydrotherapy, tourism, welfare and economic interests become deeply intertwined components. This interconnection is looking for an intense answer to the ills of concern to today's humans. We emphasize that, in a context where we extremely value health, beyond traditional diseases, we found that have been emerging new diseases and perceptions about them, especially those who are designated as civilization diseases. One of the most notorious problems was depression. This type associated with new dilemmas, which affect individuals in nowadays societies, always in search of more welfare, when human aspirations have no boundaries, diseases assume facets that are not always easy to identify. The person who as depression is, in a way, strongly subject to medication when is bad feeling. But have been many other alternatives arise. Several situations call for new social restructuring forms and styles of life, but also cover other environments and cultures capable to provide access to more time and leisure, which is reflected by behavioral changes and appellative alternative medicines. It is in these situations that the phenomena of Hydrotherapy/SPA’s and tourism, coming from times of yore, with its entire range of activities, have achieved great strength, also appearing as an answer to these well-being matters. These reflective
- Health and Wellness Tourism, Thermalism and SPAPublication . Carvalho, Ana Branca; Bonito, ÁlvaroHealth, spa’s, hydrotherapy, tourism, welfare and economic interests become deeply intertwined components Several situations call for new social restructuring forms and styles of life, but also cover other environments and cultures capable to provide access to more time and leisure, which is reflected by behavioral changes and appellative alternative medicines. It is in these situations that the phenomena of Hydrotherapy/SPA’s and tourism, coming from times of yore, with its entire range of activities, have achieved great strength, also appearing as an answer to these well-being matters ( Leandro, E. et al, 2014). In 2014, almost half of the customers who have chosen to use the, were aged between 36 and 65 years (25,300/p) and 29% between 16 and 35 years (15,200/p). This type associated with new dilemmas, which affect individuals in nowadays societies, always in search of more welfare, when human aspirations have no boundaries, diseases assume facets that are not always easy to identify (Carvalho,A. et al). This increasing development has a great importance at social level. The Portuguese Spa demand has been growing. The impact of this kind of development in social culture. This research aims to analyse - How this impact call for new social restructuring forms and styles of life, but also cover other environments and cultures capable to provide access to more time and leisure. Data were obtained inside two SPA’s that belongs to public administration (town hall), as public service (Caldas de Aregos and S. Pedro do Sul) and also from the profound review of literature. It is an important bridge between quantitative and qualitative research methods. We also used an exploratory data analysis. An exploratory analysis is used to find ideas for a theory, but not to test that theory as well. The Thermalism in SPA and Welfare way achieved in 2014-2015, 56% representation (13% in 2004). Nevertheless it tends to grow more and more. The welfare is the first reason for the customers loyalty. With 51,900 costumers this segment reported an advance compared to the year 2013, 8.3% (+4.0 thousand). Compared to 2013 with 41,500 customers users (44%) classic Hydrotherapy decreased the recent years (-10.6% less 4,900 customers). The income from those two segments of hydrotherapy (classic and welfare) reached 11.7 million euros, which resulted in a decrease of 10.6%, equivalent to less 1.4 million euros, in 2013. (Turismo de Portugal, 2015). It should be noted that this kind of tourism has been increasing, and also increasing demand, which contributed to improved incoming results for tourism sector. Our proposal was achieved and the data provided were important. Although we don´t have good information available. Summarizing, the level of experience and operation was satisfactory, and certainly that is a very important theme that must be analysed. We found that Spa’s and hydrotherapy are increasingly inserted in Portuguese society, in all age groups. We need to analyse our results more clearly and develop more researches in this important area.
- Networks in the Health and Welfare Sector: a study beyond borders – Portugal/SpainPublication . Carvalho, Ana Branca; Nogueira, FernandaIn a context of organizational change franchising appears as a new systemic trend of enterprise context. In the provision of health and Well-being services there has been, in last the 10 years, a huge increase in demand of this type of organizational form, to solve issues of employment and creation of self- employment. Two of the organizational problems that modify the behavior of these networks are opportunism (free-riding) and adverse election (hold-up). It is the necessary, therefore, to structure and to define mechanisms of control in the development of the networks and the proper units of franchising, so that the companies do not disappear, jeopardizing a whole system of creating a brand, a image, an investment and know-how. This article intends to demonstrate that the bigger the problems of hold-up and free-riding in franchising systems, the greater the probability of the franchisor to supply territorial exclusiveness to the franchisees. It seems, therefore, that the territorial exclusiveness is the guarantee, for a franchisor, that the return on fixed investments of franchisee will not be later considered out of control or may lead to a lack of business sustainability.
- The Key of Franchising Chains and Human Resource Management: A Question of CommitmentPublication . Carvalho, Ana Branca; Nogueira, FernandaThis chapter aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of organization and human resource. With contributions and research from different perspectives, this paper is an essential source for students, researchers and managers in the franchising chains. There has been an increased interest in human resources problems and in new forms of organizations. The concept of Trust can be combined to satisfy the needs of people seeking better quality-of-life. This analyzes the problems of human resources management features of franchising chain business management. The franchising chains involve two aspects: the relation based in trust and a group that develops an innovation idea. It contributes to economic growth, as a pillar to support other complementary activities with a low cost. This system contributes to employment growth and regional wealth, contributes to new ideas helps create new services with high value, promotes establishment of international cooperation networks, and yields a number of additional benefits