Browsing by Author "Fernandes, Didiana"
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- Co-creation & design ¿ Living heritage routes project: memories itineraries for the city of LamegoPublication . Fernandes, Didiana; Marques dos Santos, Paula Alexandra; Pereira Vieira, Isabel CristinaThe “Living heritage routes” project aims to interpret a given geographical area for tourism - the city of Lamego - based on the visual/oral perceptions and memories of the residents, so that it is possible to create tourist proposals, based on co-creation, that involve the local community, students and cultural agents through the ontemporary interpretation of the space. The project has three istinct phases: 1st survey of the material and immaterial cultural heritage; 2nd elaboration of tourist itineraries and 3rd realization of an event that promotes and divulges the project - through a historical recreation of the space. The main objectives of this study were to involve the local population in projects that aim to recover and promote the local tangible and intangible cultural heritage. We believe that it is possible to create new cultural and artistic products, such as thematic itineraries, based on the image, perceptions and memories of the resident population, which can attract more visitors, improving the development of sustainable tourism aimed at local culture promoting. The methodology of this project, as far as its 1st phase is concerned, went through a qualitative approach, using mental maps, accompanied by interview, as a method of enquiry, in order to understand the local community's perception of their urban space. The analysis and interpretation of the mental maps will follow the methodology presented by Kozel (2007). The results obtained through a first analysis of the interviews and the mental maps, applied to 40 residents of the city of Lamego from four different age groups allowed, in a first preliminary analysis, the identification of new natural and cultural tangible and intangible heritage resources, as well as the identification of several points connected to the singularity and identity of the city and its districts. It was also clear that the connection of residents to their districts influences the way they perceive the city, as well as its symbolic and representational icons. The results reinforce the importance of involving residents, in the cocreation of heritage tourism products, allowing the construction and renewal of the tourism offer in small historical towns
- Cultural Indicators as a Tool for Assessing Sustainable Development in the Alto Douro Wine RegionPublication . Mota, Miguel Ângelo Sousa Dias Ferreira da; Silva, Andreia; Vieira, Isabel; Fernandes, Didiana; Rodrigues, AnaCulture has been particularly emphasised over the years in discussions about sustainable development, being considered as one of its fundamental pillars alongside the environmental, economic, and social dimensions. The measurement of the impact of culture on sustainable development is still very incipient, so the purpose of this study is to study how culture can influence the sustainable development of the Alto Douro Wine Region, using the tool designed by UNESCO, the UNESCO Thematic Indicators for Culture in the 2030 Agenda. The methodology adopted was based on the collection of secondary, qualitative, and quantitative data. It was intended to propose a specific methodological tool, by selecting a set of 6 indicators, among the 22 proposed by the UNESCO tool, which were considered the most relevant considering the effort and cost of obtaining them. The results obtained revealed that there was a positive evolution of the cultural sector in the territory, after its integration by UNESCO in the World Heritage List, capable of promoting
- O Douro Vinhateiro nos guias de viagem estrangeiros dos séculos XIX e XX (1845-1974)Publication . Fernandes, DidianaThis article- The Douro Wine Region in foreign travel guides of the 19th and 20th centuries - aims to study how the space was perceived and revealed over time, through foreign travel guides (printed and edited) and jointly analyse the social, cultural and spatial changes associated with the journey across the territory. The research falls within the field of travel experience offered to travellers: the motivations, the possible ways to travel to and from the region, the dwelling in this places and the landscape reading. The option to conduct this study is due to a clear perception of a persistent complexity on the creation of the Alto Douro’s image.
- Government management of tourism in fostering residents support for sustainable tourism development: Evidence from a Portuguese historic townPublication . Vieira, Isabel; Rodrigues, Ana Paula; Fernandes, DidianaThis study explores the interrelationships between tourism dependence, government management of tourism, perceived tourism benefits and perceived tourism costs, and support for sustainable tourism development (STD). A quantitative research design was adopted. The data collection was performed through a personal survey conducted to 300 residents of a small historic town within the Douro World Heritage Site (Lamego town).The results suggest that government management of tourism has a positive and significant impact on perceived tourism benefits and costs. The effect of government management of tourism in fostering residents support for STD was also empirically supported. Additionally, the effect of perceived tourism benefits on residents support for STD was also supported empirically. However, economic dependence on tourism does not have a significant effect either on perceived benefits, on perceived costs or on the residents support for STD. Also, perceived negative impacts are not a predictor to measure support for STD.
- A imagem turística do Alto Douro Vinhateiro – os guias de viagem na 1.ª metade do século XIXPublication . Fernandes, Didiana; Vieira, Isabel; Rodrigues, Ana PaulaNeste artigo abordamos o tema da representação do «Paiz Vinhateiro» do Alto Douro português, na primeira metade do século XIX, através dos guias de viagem estrangeiros. A pesquisa inscreve-se no campo da experiência de viagem proposta aos viajantes, as motivações, as formas possíveis de se deslocar para e pela região, de permanecer nos lugares, o compor a paisagem. Através de análise documental, examinamos a produção informativa constante nos guias de viagem da época e ilustramos o processo dinâmico de figuração cultural da região. Os resultados indicam que as variadas formas de representação dos povos e espaços/lugares no mundo e como estão documentadas e relatadas ao longo dos séculos, têm imenso impacto na configuração de como os turistas as imaginam e perspetivam. A imagem dos lugares, um fator fundamental na sua promoção, condiciona os discursos turísticos. Assim, aproximamos estas leituras do passado com a leitura presente, com a produção discursiva e com as opções promocionais atuais no sentido de perceber se, na contemporaneidade, o processo de afirmação da imagem turística do Alto Douro tem mantido a sua identidade.
- Interpretation, history and heritage tourism: Evidences from Lamego cathedrals’ pórticoPublication . Fernandes, Didiana; Vieira, Isabel; Rodrigues, Ana PaulaThis study aims to show the approximation between the training of History and Tourism. A multidisciplinary team has researched the intersections between these scientific areas in an historic city in the north of Portugal (city of Lamego ). Was created an interpretive speech for the Pórtico of one of the most emblematic monuments of this historic city (Cathedral) and in-depth interviews were applied to 15 visitors. We conclude that the interpretation of the historic resources allows the construction of a patrimonial tourist product. Through closer link between the historical discourse, interpretation and tourism is possible to create a differentiation of the patrimonial product making it a unique product and thus more attractive to the various segments. In the construction of the discourses of the patrimonial elements, having as an end the presentation for the potential visitors, we discovered that both the historic and the touristic discourses have similarities, differing, mostly, in the language type that is used. Teaching history deposits in the narrative construction an opportunity to cultivate the history training of the students, in order to achieve historic consciousness. The narratives carved by tourism do not deny the historic ones, but their intention passes by the aggregation of modern values and interpretations that differentiate the heritage.
- Multidisciplinaridade e metodologias pró-ativas no ensino do turismoPublication . Fernandes, Didiana; Vieira, Isabel; Rodrigues, Ana PaulaAs mudanças nos objetivos e características do ensino que vêm com a criação de um modelo pedagógico que o aluno tem consigo os meios necessários para ser sujeito da sua formação (Escola Nova) criaram um novo paradigma no ensino, que a declaração de Bolonha veio enfatizar, chamando a atenção para a importância do desenvolvimento de competências, bem como para o papel que o ensino pode desempenhar no desenvolvimento sustentável de um país, dentre outros fatores. Este modelo provocou uma redefinição do papel dos professores e dos alunos. Como resposta a este desafio, um grupo de docentes da Escola Superior de Tecnologia e Gestão de Lamego (ESTGL), decidiu desenvolver um projeto pedagógico no âmbito da licenciatura em turismo que fosse ao encontro do processo de Bolonha e, para o efeito, foram envolvidos docentes, discentes e stakeholders. Trata-se de um trabalho multidisciplinar que utiliza uma metodologia de desenvolvimento de trabalhos e de acções interdisciplinares centradas na rentabilização de sinergias entre as necessidades e as ofertas de formação em turismo. Passados sete anos da implementação do projeto os resultados são muito animadores, quer pelo impacto positivo que tiveram na área de atuação e junto dos grupos interessados, quer pela significativa melhoria que proporcionaram no conhecimento, desenvolvimento das competências, resultados obtidos na avaliação e inserção dos discentes na vida ativa.
- Multidisciplinary in tourism: designing cultural itinerariesPublication . Fernandes, Didiana; Vieira, Isabel; Rodrigues, AnaThe aim of this article is to reflect on several tourist research experiences carried out in an interdisciplinary context by teachers and students within the scope of the Tourist course. This experience consisted in conceiving historical and cultural itineraries. The aim of these itineraries is to recuperate the heritage sites for locals and potential tourists, who are increasingly interested in knowing the local way of life based on their own self-interpretation. The planning of the itineraries should be a means to promote the journey and return of the visitor, helping to guarantee a more complete, innovative and motivating experience. After working on organizing historic-heritage information on a particular area/site, its presentation should be attractive: the art of revealing the meanings of the cultural heritage and the culture to a public making use of their leisure time.
- A representação do Alto-Douro Vinhateiro nos guias de viagem estrangeiros (1845-1974)Publication . Fernandes, Didiana; Garcia, João Carlos dos Santos; Ribeiro, Fernando BessaA representação do Alto-Douro Vinhateiro nos guias de viagem estrangeiros (1845- 1974) tem como finalidade estudar a forma como Portugal e, particularmente, o espaço duriense foram percecionados e divulgados ao longo do tempo, através dos guias de viagem estrangeiros (impressos e editados) e, conjuntamente, analisar as alterações sociais, culturais e da organização do espaço, associadas à viagem por este território. O motivo pelo qual se optou por estudar esta realidade prende-se com a clara perceção de uma insistente complexidade na criação de uma imagem sobre o Alto Douro. Este estudo procura reconstituir os momentos determinantes na cronologia de afirmação do Douro vinhateiro como espaço de visita e observar as alterações verificadas nas viagens pelo Alto Douro, determinadas pelo desenvolvimento tecnológico e industrial que permitiu o aparecimento e generalização de novos meios de transporte. Mas, mais do que o exame dos guias de viagem, a pesquisa procura analisar a representação estética da natureza e dos ângulos sociais e culturais mais expostos, deste território, nas reproduções narradas e, se possível, observar a reconstituição dos itinerários propostos aos viajantes nos guias consultados e a evolução da conceção do(s) espaço(s), ao longo do período cronológico definido.
- Seasonality mitigation strategies - The case of the Douro MuseumPublication . Fernandes, Didiana; Vieira, Isabel; Cardoso, Fernando; Guia, Ana; Rodrigues, Ana PaulaSeasonality covers various sectors of economic activity, from primary to tertiary, being tourism, specifically in this study, culture and museums, very affected by this phenomenon. In a way, this constraint is predictable in this sector, and this predictability may allow the anticipation of supply strategies that can counteract this manifestation and stimulate the stability of demand throughout the year. Examples include market variation, pricing policy and the experience provided, whereby promotion should reflect distinct activity and event packages. This research was conducted as a starting point to help combat the seasonality evident in the Douro Museum located in the Alto Douro Region. An exploratory case study combining qualitative research methods was conducted to deepen the understanding of this complex phenomenon. We hope that this research reveals the importance of the enlargement of innovative and transversal cultural tourism products, in the planning and development of tourism in Alto Douro and, in particular, in the Douro Museum, facing the so called low season in tourism.