Browsing by Author "Marques dos Santos, Paula"
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- Administração e qualidade ou qualidade na administraçãoPublication . Carvalho, Ana Branca; Marques dos Santos, PaulaPretende-se com este trabalho abordar a problemática da administração de empresas e a organizacional em termos de qualidade e produtividade, essencial para a competitividade organizacional e empresarial. Tal abordagem é relevante por ser plenamente reconhecido que as administrações organizacionais e de qualidade buscam excelência e sobrevivência organizacional. Administrar mas administrar bem significa ter qualidade na administração. Abordamos, no ponto 1 os primórdios da administração até aos mais modernos conceitos de administração. O ponto 2 faz uma breve alusão aos conceitos básicos de Administração Privada e Pública para uma melhor compreensão. No ponto 3 abordamos a qualidade nas organizações, funções da administração, liderança, motivação, empreendedorismo e gestão do conhecimento.
- Desdobrável - Ser EuropaPublication . Marques dos Santos, PaulaA Queda do Muro de Berlim é um marco histórico no processo de integração europeia, pois permitiu a reunificação alemã e o aprofundamento da própria União, a diferentes níveis de acção.
- Eficiência e inovação: a adaptabilidade do profissional de secretariado às exigências do mundoPublication . Marques dos Santos, Paula; Ferreira, JoséO presente artigo pretende refletir sobre a importância da função de secretariado nas organizações da sociedade contemporânea, realçando a abrangência e a influência da atividade do Secretariado no processo comunicativo interno das organizações, nas relações interpessoais e no seu contributo para a competitividade das mesmas. Por outro lado, pretende-se ainda apresentar a construção de um glossário diversificado, que verse algumas das áreas temáticas mais importantes para o desempenho da função, ferramenta essa apoiada num suporte informático para consulta on-line, constituindo-se assim como mais uma ferramenta de trabalho que promova a eficiência de cada profissional e a sua permanente atualização.
- Enotourism – more than a life stylePublication . Carvalho, Ana; Marques dos Santos, Paula; Nogueira, FernandaEnotourism is a relatively new form of sustainable tourism. But is more than a lifestyle. The Douro landscape reflects its ancient and deep connection with the culture of wine, creating a picture of Man and Nature working side by side in search of the perfect wine. Lifestyle typically reflects: an individual's attitude, a way of life, values, or world view. Practical implications - the results suggest that there is scope for developing wine tourism products to attract tourists and which could be used to promote the Douro Valley region as a centre for enotourism. The beautifully unique landscape of the Douro was one of the reasons that made it a World Heritage site in 2001. There isn´t in Portugal an autonomous strategy process to define enotourism. Is a legal problem when we try to analyse the process or a data base to find information about enotourism players. So, how do winery operators, particularly those running small or family businesses, cope with the new developments occurring in the world of wines? The present study examines these issues from the perspective of a group of Portuguese winery operators. Our proposal in this research, is to analyse how many wineris or enotecas are hable to develop enotourism with a legal process. The results of the study reflect the level of education of employees, the seasonal nature of tourism, the improvements in its promotion and the need for greater support from local government. A key aspect is respect for the people who call the location home, the culture and customs of the area, and the socio-economic system. Design/methodology/approach - The methodology employed for this study consisted of a combination of surveys, interviews and field observations with the suppliers in the traditional wine‐producing region, Douro Valley, or Porto wine region, in the north of Portugal. The results of this investigation are almost analisys made inside the villages and also us wineries and enotecas. From the 30 winemakers that we visited, only 2 have an enotourism service acording to legislation and have a certificate that allows to pratices. It was very hard but it is an open field to future researchs (TOMÁS López‐Guzmán,et al, 2011). From the 30 wineries we have analysed only 2 were enotourism with a legal basis. Enotourism is on the travel agencies department and most of the wineries don´t have the legal licenses. Despite of most tourism agencies see enoturism as a segment of the industry with tremendous growth potential, stating that in some regions, it's only functioning at 20% of its full potential. Enotourism development guidelines and management practices are applicable to all forms of tourism in all destination types, including mass tourism and the various niche tourism segments.
- A estratégia 2020Publication . Marques dos Santos, Paula
- Interagir com o mundo do trabalho – o ensino colaborativo e o voluntariadoPublication . Marques dos Santos, Paula; Bonito, ÁlvaroApesar das diversas políticas de cooperação e parcerias europeias (comunitárias e extra-comunitárias), a falta de empregabilidade constitui um dos principais desafios aos quais é urgente responder eficientemente. Para isso, as instituições de ensino superior têm um papel fundamental, quer na oferta de formações de qualidade e adequadas às necessidades do mercado e envolvente onde se inserem, quer na preparação de profissionais que consigam responder às necessidades reais das organizações, empresas e instituições, públicas ou privadas, nacionais ou internacionais. O nosso artigo pretende apresentar uma abordagem acerca de metodologias de ensino e de interacção das instituições de ensino com a sua envolvente socioeconómica, que promovam as suas formações e a empregabilidade dos alunos, aliando o saber-saber ao saber-ser/estar e ao saber-fazer, em termos de eficiência, eficácia e qualidade. Assim, pretendemos apresentar o nosso projecto de escola onde se favorece o contacto directo durante a formação com o mercado de trabalho, através do ensino colaborativo e voluntariado.
- JapãoPublication . Marques dos Santos, PaulaEste capítulo traça as principais linhas de política externa do Japão, procurando delinear as principais áreas de actuação e de decisão, essencialmente a partir do pós-Segunda Guerra Mundial, procurando contribuir para uma compreensão das suas dinâmicas de política externa enquanto actor no sistema internacional. Serão analisadas as principais vertentes do seu posicionamento, de acordo com um alinhamento histórico e cronológico para a compreensão da evolução de políticas nessas mesmas vertentes.
- Life quality and the wellness in elderly. study case of the Casa do Menino JesusPublication . Carvalho, Ana Branca; Marques dos Santos, Paula; Coutinho, Ana; Valverde, Ana; Duarte, MileneThis research aims to present an analysis on the absence of innovative social responses to elderly, taking into account the need for stimulation of this population segment. Our main goal is not only a theoretical approach about the issue of elderly, but also present a study on the potentialities of the Casa do Menino Jesus, our case study, can apply for funding of a multisensorial stimulation response for elderly. This paper is divided into three parts: theoretical framework and characterization of our social organization, according to an exploratory research, structuring a strategic plan of the organization, through field research, and as final result, to present a proposal for funding and implementation of an innovative social response, according to the underlying legislation to Portugal 2020. The sample is focused on the population of Mirandela municipality. To conclude, it is important to make this local approach, because of the increasing number elder people with dementia problems and specific needs of treatment and stimulation.
- Life quality and the wellness of local population and the sustainability of social organizations. Study case of a FoundationPublication . Carvalho, Ana Branca; Marques dos Santos, Paula; Oliveira, João; Vinhas, Filipe; Pina, RosaThis research aims to present an analysis on the absence of innovative social responses related with continuing care, taking into account the need to answer to all kind of social needs. Our main goal is not only a theoretical approach about the social challenges and social policies, but also present a study on the potentialities of the Fundação Elísio Ferreira Afonso, our case study, can apply for funding of an UCC (Continuing Care Unit) in order to meet the needs of the local population on one hand, and on the other, in order to contribute to the self-sustainability of the Foundation. This paper is divided into three parts: theoretical framework and characterization of our social organization, according to an exploratory research, structuring a strategic plan of the organization, through field research, and as final result, to present a proposal for funding and implementation of an innovative UCC, according to the underlying legislation to Portugal 2020. The sample is focused on the population of Sátão municipality. To conclude, it is important to make this local approach, because of the increasing demand for this kind of caring services.
- Life quality and the wellness of victims of domestic violence. study case of the Centro Social, Recreativo e Cultural de Vilar de MaçadaPublication . Carvalho, Ana Branca; Marques dos Santos, Paula; Magalhães, Alexandra; Teixeira, Ana; Adão, SofiaThis research aims to present an analysis on the absence of social responses that address the problem of domestic violence in Alijó. Our main goal is not only a theoretical approach about the issue of domestic violence, regional conditions in relation to domestic violence, but also present a study on the potentialities of Centro Social Recreativo e Cultural de Vilar de Maçada, our case study, can apply for funding of an emergency housing for victims of domestic violence. This paper is divided into three parts: theoretical framework and characterization of our social organization, according to an exploratory research, structuring a strategic plan of the organization, through field research, and as final result, to present a proposal for funding and implementation of an innovative social response, according to the underlying legislation to Portugal 2020. The sample is focused on the population of Alijó municipality. To conclude, it is important to make this local approach, because of the increasing number of cases not detected and reported. Thus, the quality of life is increased, reducing the incidence of violence in the family.