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- THE SUSTAINABILITY OF REGIONS AS A CHALLENGE FOR HIGHER EDUCATION - THE PROBLEM-SOLVING METHODOLOGY IN TEACHING CULTURAL MANAGEMENT. THE CASE OF THE 'PORTO COMERCIAL DE CAMBRES'Publication . Marques dos Santos, Paula Alexandra; Daniela Santos; Mariana Lopes; Mónica SilvaTeaching in higher education is a constant challenge, as it requires not only permanent updating, but also the search for and implementation of the most appropriate methodologies that enable the transmission of scientific and technical knowledge to students and their training to apply abstract knowledge to concrete situations in the future profession. The project proposal we present in our paper, was developed as part of the Cultural Management unit’s assessment. Its main objective was to challenge the students to apply the knowledge they had acquired and to develop feasible proposals for the sustainability of the territory and profitability of all the available resources. Therefore, in this paper we present not only the learning path taken throughout the semester, but also the results achieved. The cultural management project proposal for the Commercial Port of Cambres that we intend to present succeeds in transforming this facility into a driving force for the development of the entire surrounding area and, through the action proposal, it will also contribute to tourism sustainability itself, creating synergies between the built cultural heritage and the natural heritage of the municipality of Lamego, located in the Douro demarcated wine region, a world heritage site, since 2001, in Portugal. We also intend to demonstrate how the construction of the cultural management project contributed to consolidating the students' knowledge of the content covered and to increasing their confidence in preparing them for the labour market.