Advisor(s)
Abstract(s)
No âmbito deste artigo apresentam-se resultados parciais do projeto “Literacia Mediática no Ensino Superior: um estudo exploratório com alunos de Comunicação Social”, que tem como principal objetivo avaliar o grau de literacia dos alunos desta área de formação ao longo dos três anos do seu percurso académico no curso de Comunicação Social, lecionado na Escola Superior de Educação do Instituto Politécnico de Viseu. Para a concretização dos objetivos, desenvolveu-se um estudo descritivo e exploratório e optou-se pela implementação de um questionário online para a recolha de dados. Especificamente neste artigo analisam-se os resultados relativos à primeira secção do questionário e que dizem respeito às práticas e consumo de media pelos estudantes. Os resultados obtidos permitem concluir que os alunos recorrem essencialmente às redes sociais e à televisão para se informarem sobre o que acontece no país e no mundo, sendo o jornal impresso o meio menos utilizado. Em termos do uso de dispositivos e tecnologias, a maioria dos estudantes considera que as principais funções da internet são informar e entreter, usam maioritariamente o smartphone para estabelecer e manter contactos e as redes sociais têm como principal função o entretenimento. A pertinência e o principal contributo deste estudo passam, entre outros, por permitir a caracterização de hábitos e práticas de consumo de media, bem como possibilitar a identificação de estratégias específicas para uma geração que tem claramente diferentes hábitos de consumo de informação.
This article presents partial results of the project "Media Literacy in Higher Education: an exploratory study with Social Communication students", whose main objective is to assess the degree of literacy of students in this area of training over the three years of their academic career in the Social Communication course, taught at the School of Education of the Polytechnic Institute of Viseu. To achieve the objectives, a descriptive and exploratory study was developed and an online questionnaire was used for data collection. Specifically in this article, we analyze the results related to the first section of the questionnaire and related to student’s media consumption and practices. The results obtained allow us to conclude that students essentially use social media and television to keep themselves informed about what happens in the country and in the world, with the printed newspaper being the least used medium. In terms of the use of devices and technologies, most students consider that the main functions of the internet are to inform and entertain, they mostly use the smartphone to establish and maintain contacts, and the main function of social networks is entertainment. The relevance and main contribution of this study is, among others, to allow the characterization of habits and practices of media consumption, as well as to enable the identification of specific strategies for a generation that clearly has different habits of information consumption.
This article presents partial results of the project "Media Literacy in Higher Education: an exploratory study with Social Communication students", whose main objective is to assess the degree of literacy of students in this area of training over the three years of their academic career in the Social Communication course, taught at the School of Education of the Polytechnic Institute of Viseu. To achieve the objectives, a descriptive and exploratory study was developed and an online questionnaire was used for data collection. Specifically in this article, we analyze the results related to the first section of the questionnaire and related to student’s media consumption and practices. The results obtained allow us to conclude that students essentially use social media and television to keep themselves informed about what happens in the country and in the world, with the printed newspaper being the least used medium. In terms of the use of devices and technologies, most students consider that the main functions of the internet are to inform and entertain, they mostly use the smartphone to establish and maintain contacts, and the main function of social networks is entertainment. The relevance and main contribution of this study is, among others, to allow the characterization of habits and practices of media consumption, as well as to enable the identification of specific strategies for a generation that clearly has different habits of information consumption.
Description
Keywords
Estudantes Ensino Superior Consumo de media Literacia mediática Students Higher Education Media Consumption Media literacy
Citation
Morais, N. S., Martins, J., & Midões, M. (2022). Media consumption and practices in higher education: An exploratory study with social communication students. 2022 17th Iberian Conference on Information Systems and Technologies (CISTI), 1–6. https://doi.org/10.23919/CISTI54924.2022.9820341