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Advisor(s)
Abstract(s)
Cultural routes across different regions create real opportunities to improve tourism
dynamics, offering tourists more valuable experiences bringing benefits to the entire
tourism value chain and to all tourism-related sectors (Perdomo, 2015). This study
analyses the potential of a cultural and tourist product based on two routes in the Centre
of Portugal, one following the path laid out by the 3rd French Invasion and another
following the Historical National Road Nº2. The main goal is to investigate the
attractiveness and market potential for the two routes specifically in the domestic
market. Based on the results of a questionnaire applied to 622 domestic tourists, it
became clear that these two routes are very attractive tourism products. This study
provides valuable information about tourists’ purchase intention and about the amount
of time and money, they are willing to spend to take each of the proposed routes.
Description
Keywords
Cultural routes Military Route Heritage Road Centre of Portugal Cultural tourism
Citation
Paiva, Odete; Seabra, Cláudia; and Abrantes, José Luís (2019) "Cultural Routes Crossing Portugal: history and traditions," International Journal of Religious Tourism and Pilgrimage: Vol. 7: Iss. 4, Article 4.