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Abstract(s)
A competitividade turística tem sido crescente nos últimos anos. Com a internet, que permite que os turistas pesquisem os seus destinos para férias autonomamente, a competitividade entre locais turísticos tem sido mais agressiva. Neste contexto, a comunicação dos territórios com o objetivo da sua promoção e divulgação das suas características diferenciadoras tem-se centrado na apresentação dos recursos de cada território aos turistas. As motivações que estão na base da escolha do destino turístico nem sempre são conhecidas e, por vezes negligenciadas no marketing turístico. Assim, esta investigação identi ca motivações que in uenciam a escolha de um destino e tem como objetivo explorar as suas consequências. Deste modo, através de uma amostra de turistas portugueses, foi testada, através de PLS (Partial Least Squares) a in uência das motivações dos turistas na visita a diferentes destinos. Este estudo encontrou evidências para a comunicação dos destinos como referido nas conclusões apresentadas
Tourism competitiveness has been growing in recent years. With the internet, which allows tourists to search their holiday destinations autonomously, the competitiveness between tourist locations has been more aggressive. In this context, the communication of the territories with the objective of its promotion and dissemination of its di erentiating characteristics has been focused on the presentation of the resources of each territory to tourists. The motivations that underlie a tourist destination choice are not always known and sometimes neglected in tourism marketing. Thus, this research identi es motivations that in uence the choice of a destination and aims to explore their consequences. Thus, through a sample of Portuguese tourists, the in uence of tourists' motivations in visiting di erent destinations was tested through PLS (Partial Least Squares). This study found evidence for the communication of destinations as mentioned in the conclusions presented.
Tourism competitiveness has been growing in recent years. With the internet, which allows tourists to search their holiday destinations autonomously, the competitiveness between tourist locations has been more aggressive. In this context, the communication of the territories with the objective of its promotion and dissemination of its di erentiating characteristics has been focused on the presentation of the resources of each territory to tourists. The motivations that underlie a tourist destination choice are not always known and sometimes neglected in tourism marketing. Thus, this research identi es motivations that in uence the choice of a destination and aims to explore their consequences. Thus, through a sample of Portuguese tourists, the in uence of tourists' motivations in visiting di erent destinations was tested through PLS (Partial Least Squares). This study found evidence for the communication of destinations as mentioned in the conclusions presented.
Description
Keywords
Comunicação turismo destinos turísticos motivações turistas Communication tourism tourism destinations motivations tourists