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Orientador(es)
Resumo(s)
Providing a memorable tourism experience is a leading concern for tourism businesses worldwide. Therefore, it is crucial to examine what makes an experience memorable. Given the scarce literature concerning food tours, this study aims to identify the main components of a memorable food tour experience. A total of 111 online reviews of the best food city and food tour in the World - the Rome Food Tour Sunset - was collected. Findings reveal seven critical components of tourists’ memorable food tour experience: The tour guide, the taste (food and wine), the guide, the quality of the food and wine, the socialization with the group, the learning component, entertainment (fun), the quantity of the food and wine and being offbeat. The results are essential for food tour businesses to offer a memorable food tour experience.
Descrição
Palavras-chave
Food Tour Tour Guide Memorable Tourism Experience Online Reviews
Contexto Educativo
Citação
Editora
VI. International Gastronomy Tourism Studies Congress