ESTGV - DG - Artigo em ata de evento científico internacional
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Browsing ESTGV - DG - Artigo em ata de evento científico internacional by Author "Amaro, Suzanne"
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- Incentivos ao investimento e desenvolvimento empresarial – alguns resultados da aplicação do SIRPublication . Amaro, Suzanne; Robalo, AntónioSão apresentados os resultados de uma investigação empírica sobre a aplicação do SIR – Sistema de incentivos regionais na região Dão-Lafões. É feita uma descrição sumária da região e do programa em causa (SIR). Com base numa amostra relativa a 43 projectos de investimento, são testadas hipóteses relativas aos resultados do programa na dinâmica empresarial, especificamente, quanto ao número de postos de trabalho criados, quanto às diferenças na produtividade e nos resultados ante e pós investimentos e ainda quanto à relação entre o montante do investimento e a magnitude da variação ocorrida na produtividade e nos resultados.
- The Internet as an Important Tool in Developing the Dao Wine Route Network: A study of the Dao Wine Route WebsitesPublication . Amaro, Suzanne; Barroco, Cristina; Antunes, JoaquimWine routes are an integral part of wine tourism because they aid in promoting wine and grape producers of a certain region. Despite acting as a lever for the local and regional development, they face numerous obstacles that hamper their competitiveness as a tourist product. In this paper, we analyze the use of Information and Communication Technologies (ICT), namely websites, as an essential tool for the development and enhancement of the Dao Wine Route, which consists of 35 members. We examined the presence of these members on the Internet and the quality of their websites using various indicators (information provided, speed, strategic alliances, languages available, etc.). The results demonstrate that few members use websites as a means to promote their services, compromising the whole network. The information obtained is a starting point for the implementation of strategies to make the Dao Wine Route more competitive so that it may accomplish its main function: to contribute to local and regional devolpement.
- What makes a memorable food tour experience? Insights from the rome food tour sunsetPublication . Amaro, Suzanne; Duque, Ana SofiaProviding a memorable tourism experience is a leading concern for tourism businesses worldwide. Therefore, it is crucial to examine what makes an experience memorable. Given the scarce literature concerning food tours, this study aims to identify the main components of a memorable food tour experience. A total of 111 online reviews of the best food city and food tour in the World - the Rome Food Tour Sunset - was collected. Findings reveal seven critical components of tourists’ memorable food tour experience: The tour guide, the taste (food and wine), the guide, the quality of the food and wine, the socialization with the group, the learning component, entertainment (fun), the quantity of the food and wine and being offbeat. The results are essential for food tour businesses to offer a memorable food tour experience.