CISeD - CENTRO DE ESTUDOS EM SERVIÇOS DIGITAIS
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- Airbnb research: an analysis in tourism and hospitality journalsPublication . Andreu, Luisa; Bigne, Enrique; Amaro, Suzanne; Palomo, JesúsPurpose – The purpose of this study is to examine Airbnb research using bibliometric methods. Using research performance analysis, this study highlights and provides an updated overview of Airbnb research by revealing patterns in journals, papers and most influential authors and countries. Furthermore, it graphically illustrates how research themes have evolved by mapping a co-word analysis and points out potential trends for future research. Design/methodology/approach – The methodological design for this study involves three phases: the document source selection, the definition of the variables to be analyzed and the bibliometric analysis. A statistical multivariate analysis of all the documents’ characteristics was performed with R software. Furthermore, natural language processing techniques were used to analyze all the abstracts and keywords specified in the 129 selected documents. Findings – Results show the genesis and evolution of publications on Airbnb research, scatter of journals and journals’ characteristics, author and productivity characteristics, geographical distribution of the research and content analysis using keywords. Research limitations/implications – Despite Airbnb having a history of 10 years, research publications only started in 2015. Therefore, the bibliometric study includes papers from 2015 to 2019. One of the main limitations is that papers were selected in October of 2019, before the year was over. However, the latest academic publications (in press and earlycite) were included in the analysis. Originality/value – This study analyzed bibliometric set of laws (Price’s, Lotka’s and Bradford’s) to better understand the patterns of the most relevant scientific production regarding Airbnb in tourism and hospitality journals. Using natural language processing techniques, this study analyzes all the abstracts and keywords specified in the selected documents. Results show the evolution of research topics in four periods: 2015-2016, 2017, 2018 and 2019
- An Importance-Performance Matrix Analysis of the Factors Influencing US Tourists to Use AirbnbPublication . Palmer, Alicia; Amaro, Suzanne; Andreu, LuisaAfter 10 years of Airbnb and its significant growth, this research is conducted to identify which factors really matter to Airbnb users today. It provides an integrated approach, since it aggregates factors that other studies have considered separately. With a sample of 101 US respondents, the partial least squares structural equation modelling results evidence that the only factors that influence future intentions to use Airbnb are its unique and varied accommodations and satisfaction. Enjoyment was also found to have a positive effect on Satisfaction. The study further investigates these factors with an Importance Performance map, providing guidance for the prioritization of managerial activities of high importance for futures intentions to use Airbnb.
- A criação de um diário de experiências gastronómicas "Viseu à Prova": Um estudo de casoPublication . Barros, Joana; Barroco, Cristina; Amaro, Suzanne; Balsa, RaquelA gastronomia constitui um elemento chave na promoção e competitividade dos destinos turísticos, sendo que os guias gastronómicos desempenham aqui um papel determinante, uma vez que são uma preciosa ferramenta que acrescenta valor aos produtos endógenos, proporcionando uma experiência única aos visitantes. O diário gastronómico “Viseu à Prova”, editado pela Confraria Saberes e Sabores da Beira Grão Vasco, pretende contribuir para o conhecimento e divulgação da cultura tradicional gastronómica da região de Viseu e para a sua valorização enquanto património cultural, proporcionando ao utilizador uma experiência envolvente e original. O objetivo deste artigo é dar a conhecer os procedimentos que levaram à elaboração do guia “Viseu à Prova” e explicar a sua estrutura. Num contexto em que os destinos procuram, cada vez mais, valorizar a sua gastronomia, este trabalho fornece um exemplo concreto que permite perceber que a fruição de refeições idênticas pode proporcionar experiências completamente distintas.
- Destination Brand LovePublication . Amaro, SuzanneDestination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
- Exploring Pilgrim’s Satisfaction and Emotions Derived from the Camino de Santiago Pilgrimage RoutePublication . Amaro, Suzanne; Sousa, Bruno; Gomes, TâniaPilgrimage tourism, of which the Camino de Santiago is a notable example, has a significant social and economic impact and is therefore included in tourism planning activities. Given the economic and social importance of pilgrimage routes, it is important to examine pilgrim’s satisfaction and emotions during their journey. Therefore, the main aim of this study is to examine pilgrims of the Camino de Santiago satisfaction and emotions. Based on a sample of 124 pilgrims of the Camino de Santiago, the results show that they are satisfied with the Camino, with the strongest emotions being happiness, joy and peace. These findings are important to support the management of pilgrimage routes.
- Exploring the antecedents and outcomes of destination brand lovePublication . Amaro, Suzanne; Barroco, Cristina; Antunes, JoaquimPurpose This study aims to apply the concept of brand love to a destination and investigate its antecedents and consequences. It also explores the moderating effects of time elapsed since the establishment of the destination brand love relationship on the outcomes of destination brand love. Design/methodology/approach A total of 5,511 valid responses were obtained from an online survey distributed among former international students from the Erasmus program of the European Union. Partial least squares structural equation modeling was conducted to assess the hypotheses. Findings Destination brand love was found to have a significant impact on electronic word of mouth (eWOM), WOM, WOM intensity, recommendation and revisit intention. Moderation analysis revealed that the amount of time elapsed since the establishment of the destination brand love relationship did not affect these outcomes. Moreover, destination image and the Erasmus experience had a positive effect on destination brand love. Practical implications Destination marketers should focus on enhancing the Erasmus experience and on improving destination image perception, as these factors help develop destination brand love. Marketers should also be aware that this relationship has long-lasting effects. Originality/value This study adds to the sparse literature on brand love in relation to a destination. This gives the first results for the importance of Erasmus students to the promotion of a host country. It also contributes to the question of how long the brand love relationship can last.
- As motivações dos visitantes ao Arouca GeoparkPublication . Balula Chaves, Naír; Amaro, Suzanne; Barroco, CristinaDado o crescimento sustentado que o Geoturismo tem experienciado a nível mundial, é crucial obter uma melhor compreensão dos geoturistas. O objetivo geral deste estudo é conhecer as motivações ligadas à prática do Geoturismo dos visitantes de um geoparque. Para se atingir o objetivo proposto, foi aplicado um inquérito online a pessoas que tinham visitado o Arouca Geopark, tendo obtido um total de 607 respostas. O estudo revela que as principais motivações foram "Procura da Novidade e Natureza" e "Escapar, Relaxar e Diversão", existindo ainda outros fatores motivacionais, nomeadamente "Conhecimento", "Socializar" e "Desporto e Adrenalina". Este estudo possui grande relevância para os diversos agentes que atuam direta ou indiretamente em geoparques, uma vez que podem, assim, direcionar os seus produtos e serviços para quem os visita.
- Motivation-Based Segmentation of Visitors to a UNESCO Global GeoparkPublication . Amaro, Suzanne; Balula Chaves, Naír; Henriques, Carla; Barroco, CristinaGiven the sustained growth that Geotourism has experienced worldwide, it is crucial to gain a better understanding of geotourists. Therefore, this study aims to examine visitors’ motivations for visiting geoparks, segment them accordingly, and characterize each segment. An online questionnaire was developed to collect information from visitors of the Arouca Geopark—UNESCO Global Geopark and was completed by 607 who had visited this park at least once. Respondents were asked about their motivations for visiting the park using 18 items that were combined into fve dimensions through exploratory factor analysis. These dimensions (Escape, Relaxation and Enjoyment, Novelty Seeking and Nature, Knowledge, Socialization, and Sports and Adrenaline) were the basis for a cluster analysis that revealed four segments of visitors: the Want it All Geotourists (representing 27% of the sample), that have the highest levels for all motivations; the True Geotourists (19.9%) which highest levels of motivations were on the three motivations that typically defne a geotourist: nature/adventure, knowledge seeking, and socialization; the Sensation Seekers (34.4%) whose strongest motivations were sports/adrenaline and escape from routine; the Accidental Geotourists (18.6%) who scored lowest for all motivations and are motivated essentially by the escape from routine and by nature/adventure. These segments were then further profled based on other variables such as age, gender, satisfaction, and quality of experience. The segmentation and description of each segment found in this study provide a better understanding of the typology of visitors to geoparks, which is crucial for better management of such places.
- Multigroup analysis of more than two groups in PLS-SEM: A review, illustration, and recommendationsPublication . Cheah, Jun-Hwa; Amaro, Suzanne; Roldán, José L.Multigroup analysis (MGA) in partial least squares structural equation modeling (PLS-SEM) has grown considerably in the past few years in many different research fields, particularly in the business area. However, a close examination of MGA in PLS-SEM articles revealed much less research that compared more than two groups. Furthermore, research applying MGA in PLS-SEM with more than two groups has several constraints. For instance, most researchers need clarification about using either the omnibus test of group differences (OTG) or non-parametric distance-based tests (NDT) for an overall difference across the groups. Moreover, they do not handle family-wise error when comparing more than two groups, nor do they check for measurement invariance. This article uses an empirical illustration to fully understand multigroup analysis with more than two groups, providing valuable guidelines and comprehensible recommendations for researchers applying PLS-MGA.
- As Práticas Sustentáveis e a Preocupação Ambiental dos portugueses: Um estudo exploratórioPublication . Amaro, Suzanne; Sousa, Luis Nuno Figueiredo e; Espírito Santo, PedroA sustentabilidade é um tema presente e tem sido uma das preocupações dos governos pelas alterações que o meio ambiente tem tido ao longo dos últimos anos. A atribuição de responsabilidades às atividades humanas pelas alterações ambientais é o ponto de partida para esta investigação. Assim, tendo em conta o aumento dos problemas ambientais nos últimos anos, este capítulo teve como principal objetivo analisar a preocupação ambiental e as práticas sustentáveis dos portugueses. Foi aplicado um inquérito por questionário online à população portuguesa, tendo sido obtidas 700 respostas. Uma análise fatorial revelou que os comportamentos sustentáveis podem ser divididos em cinco grupos: Poupança de Energia e Água, Participação Ativa, Redução do Desperdício, Reciclagem e Transporte Os resultados mostram, ainda, que apesar de os portugueses terem uma elevada preocupação ambiental, ainda revelam práticas sustentáveis muito abaixo do que seria esperado.