CISeD - CENTRO DE ESTUDOS EM SERVIÇOS DIGITAIS
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- Vitiviniculture, environment and biodiversity: sustainability actionsPublication . Figueiredo, Antonio; Rodrigues, António; Vicente, Margarida; Antunes, Maria JoséThe rational use of resources is currently a widely discussed topic in any organization, although it takes on greater importance in those of productive scope. Measures of different levels − strategic, tactical or operational − are increasingly being implemented, so it is pertinent to analyze their effect on the distinct dimensions of sustainability: environmental, economic and social. Any strategic process must go through those that are considered the four crucial stages: analysis, formulation, implementation and control. The perfect knowledge of the environment and its emerging needs and concerns along with an in-depth survey of the internal situation of the organizations will allow us to achieve truly differentiating levels of excellence. This research, carried out in a wine-producing organization – Adega Cooperativa de Mangualde – identifies its crucial activities, the main strategic, tactical and operational actions that have been implemented in the last eight years, fits them into the above-mentioned dimensions of ustainability and determines its relative weights. Particular emphasis is placed on grapes suppliers − the capital holders −, as regards their mode of production and its impact on biodiversity and the environment. Raising public awareness of this issue is of great importance and people should be encouraged to alter their behaviour by changing some attitudes in everyday life. This awareness to achieve sustainable development becomes even more important insofar as it is a cooperative institution with a management model of well-defined specific characteristics.
- Cultural Routes Crossing Portugal: history and traditionsPublication . Paiva, Odete; Seabra, Cláudia; Abrantes, José LuísCultural routes across different regions create real opportunities to improve tourism dynamics, offering tourists more valuable experiences bringing benefits to the entire tourism value chain and to all tourism-related sectors (Perdomo, 2015). This study analyses the potential of a cultural and tourist product based on two routes in the Centre of Portugal, one following the path laid out by the 3rd French Invasion and another following the Historical National Road Nº2. The main goal is to investigate the attractiveness and market potential for the two routes specifically in the domestic market. Based on the results of a questionnaire applied to 622 domestic tourists, it became clear that these two routes are very attractive tourism products. This study provides valuable information about tourists’ purchase intention and about the amount of time and money, they are willing to spend to take each of the proposed routes.
- THE DIGITAL TOURISM AND THE IMPACT OF MARKETING 4.0Publication . Soeiro De Carvalho, Ana BrancaThis paper has attempted to reveal the transformative influence of technology in tourism activities. According to Amadeus Travel Intelligence, the future travel industry isn’t just about moving people from A to B, unveiling new destinations, or organising trips. Megatrends in digital technology and society are connected with “Digital trends in tourism”. Marketing 4.0 emerged in consequence of various changes sourced from intense global competition, new type of consumers and rapid development in technologies (Vassileva, 2017, p. 47-56).. Instead it is about a thoroughly progressive, completely 360-degree view of the traveller and everything that goes into creating special, unique,memorable experiences. Digital Tourism has in the literature many different names and are diferente its application as DT – digital tourism, e-Tourism – electronic tourism and e-tourist – electronic tourist (Gelter, 2017).
- Multichannel service failure and recovery in a O2O era: A qualitative multi-method research in the banking services industryPublication . Reis, João; Amorim, Marlene; Melão, NunoThis article aims to investigate how service providers are employing their channels to support the handling of customer complaints in an online to offline era. It provides a timely contribution by characterizing multichannel recovery practices, discussing its implications for customers, and discovering new trends. The study employs a qualitative multi-method research, which includes not only more than one method of collecting data, but also more than one method of analyzing data. Data collection involved 50 records of customer complaints, 10 semi-structured interviews, direct observation and internal bank reports. The results suggest that multichannel customers are not willing to interact with a large number of channels to solve their problems leading to a high number of interactions. Customers expect a complex recovery not in terms of interactivity but in terms of depth. Recovery solutions, such as apologizing and monetary compensations are non-permanent solutions, are inefficient in the long term and imply financial losses. Despite the investment that is required, this investigation advocates for permanent solutions. To avoid service failures and complex recovery processes, it is possible that companies are improving their operations management in search of new strategies that are blurring the boundaries of O2O into a mix of offline and online channels (O2).
- Airbnb research: an analysis in tourism and hospitality journalsPublication . Andreu, Luisa; Bigne, Enrique; Amaro, Suzanne; Palomo, JesúsPurpose – The purpose of this study is to examine Airbnb research using bibliometric methods. Using research performance analysis, this study highlights and provides an updated overview of Airbnb research by revealing patterns in journals, papers and most influential authors and countries. Furthermore, it graphically illustrates how research themes have evolved by mapping a co-word analysis and points out potential trends for future research. Design/methodology/approach – The methodological design for this study involves three phases: the document source selection, the definition of the variables to be analyzed and the bibliometric analysis. A statistical multivariate analysis of all the documents’ characteristics was performed with R software. Furthermore, natural language processing techniques were used to analyze all the abstracts and keywords specified in the 129 selected documents. Findings – Results show the genesis and evolution of publications on Airbnb research, scatter of journals and journals’ characteristics, author and productivity characteristics, geographical distribution of the research and content analysis using keywords. Research limitations/implications – Despite Airbnb having a history of 10 years, research publications only started in 2015. Therefore, the bibliometric study includes papers from 2015 to 2019. One of the main limitations is that papers were selected in October of 2019, before the year was over. However, the latest academic publications (in press and earlycite) were included in the analysis. Originality/value – This study analyzed bibliometric set of laws (Price’s, Lotka’s and Bradford’s) to better understand the patterns of the most relevant scientific production regarding Airbnb in tourism and hospitality journals. Using natural language processing techniques, this study analyzes all the abstracts and keywords specified in the selected documents. Results show the evolution of research topics in four periods: 2015-2016, 2017, 2018 and 2019
- The influence of terrorism in tourism arrivals: A longitudinal approach in a Mediterranean countryPublication . Seabra, Cláudia; Reis, Pedro; Abrantes, José LuísThis longitudinal study examines the impact that terrorist attacks within a representative group of European countries can have on the tourism demand of a South European country with no record of terrorism attacks. In order to analyze the connections between terrorist attacks and tourists' arrivals, occurred between 2002 and the end of 2016, an Unrestricted Vector Autoregressive model was used for multivariate time series analysis. The main results show that terrorist attacks have a strong impact on tourist arrivals and confirm the existence of terrorism spillover, namely the substitution and generalization effects phenomena.
- Exploring the antecedents and outcomes of destination brand lovePublication . Amaro, Suzanne; Barroco, Cristina; Antunes, JoaquimPurpose This study aims to apply the concept of brand love to a destination and investigate its antecedents and consequences. It also explores the moderating effects of time elapsed since the establishment of the destination brand love relationship on the outcomes of destination brand love. Design/methodology/approach A total of 5,511 valid responses were obtained from an online survey distributed among former international students from the Erasmus program of the European Union. Partial least squares structural equation modeling was conducted to assess the hypotheses. Findings Destination brand love was found to have a significant impact on electronic word of mouth (eWOM), WOM, WOM intensity, recommendation and revisit intention. Moderation analysis revealed that the amount of time elapsed since the establishment of the destination brand love relationship did not affect these outcomes. Moreover, destination image and the Erasmus experience had a positive effect on destination brand love. Practical implications Destination marketers should focus on enhancing the Erasmus experience and on improving destination image perception, as these factors help develop destination brand love. Marketers should also be aware that this relationship has long-lasting effects. Originality/value This study adds to the sparse literature on brand love in relation to a destination. This gives the first results for the importance of Erasmus students to the promotion of a host country. It also contributes to the question of how long the brand love relationship can last.
- A Reappraisal of the Causal Relationship between Sentiment Proxies and Stock ReturnsPublication . Reis, Pedro; Pinho, CarlosThis article investigates the suitability of 13 investor sentiment proxies as causal explanations for monthly stock returns of the European S&P 350 constituents over 45 years. We analyzed a sample of 362 companies covering 16 European countries. Analyses incorporate multiple categories of investor sentiment arising from market or survey data, as well as technical analysis, risk measures, company fundamentals and macroeconomic variables. In addition, we provide an extended review of sentiment proxy measures based on market data. This work applied general model of moments (GMM) to dynamic panel data to estimate short-run and long-run influences along with Granger causality. Our findings demonstrate the role of several investor sentiment measures in predicting stock returns even after controlling for variables such as fundamentals, macroeconomic, market and technical analysis. Together, sentiment measures of implied volatility in stock options, such as VIX and VSTOXX, put and call ratios, gold, government bond yield spreads, mispricing along with economic and confidence sentiment indicators can significantly predict how irrational behaviors of investors can determine stock returns. Co-movements between markets provide further evidence of contagion. Considering the unobservable nature of sentiment, we provide a set of sentiment proxies, and reveal new measures such as gold, government yields spread and a mispricing ratio, that serve to predict European market returns. Furthermore, to our knowledge this study is one of the few studies to apply time dynamic panel data estimation to a large set of sentiment proxies and a set of complete control variables in a long-term framework.
- An Importance-Performance Matrix Analysis of the Factors Influencing US Tourists to Use AirbnbPublication . Palmer, Alicia; Amaro, Suzanne; Andreu, LuisaAfter 10 years of Airbnb and its significant growth, this research is conducted to identify which factors really matter to Airbnb users today. It provides an integrated approach, since it aggregates factors that other studies have considered separately. With a sample of 101 US respondents, the partial least squares structural equation modelling results evidence that the only factors that influence future intentions to use Airbnb are its unique and varied accommodations and satisfaction. Enjoyment was also found to have a positive effect on Satisfaction. The study further investigates these factors with an Importance Performance map, providing guidance for the prioritization of managerial activities of high importance for futures intentions to use Airbnb.
- Evolving the Security Paradigm for Industrial IoT EnvironmentsPublication . Rosa, Luis; Freitas, Miguel Borges de; Henriques, João; Quitério, Pedro; Caldeira, Filipe; Cruz, Tiago; Simões, PauloIn recent years, IACS (Industrial Automation and Control Systems) have become more complex, due to the increasing number of interconnected devices. This IoT (internet of things)-centric IACS paradigm, which is at the core of the Industry 4.0 concept, expands the infrastructure boundaries beyond the aggregated-plant, mono-operator vision, being dispersed over a large geographic area. From a cybersecurity-centric perspective, the distributed nature of modern IACS makes it difficult not only to understand the nature of incidents but also to assess their progression and threat profile. Defending against those threats is becoming increasingly difficult, requiring orchestrated and collaborative distributed detection, evaluation, and reaction capabilities beyond the scope of a single entity. This chapter presents the Intrusion and Anomaly Detection System platform architecture that was designed and developed within the scope of the ATENA H2020 project, to address the specific needs of distributed IACS while providing (near) real-time cybersecurity awareness.