ESEV - DCA - Artigo em revista científica, indexada ao WoS/Scopus
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Browsing ESEV - DCA - Artigo em revista científica, indexada ao WoS/Scopus by Author "Barroso, Paulo"
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- Baudrillard on the Symbolic Violence of the ImagePublication . Barroso, PauloIn today’s increasingly visual and digital cultures, images are ubiquitous and excessive. We live globally in a new videosphere, where images provoke a plethora of visual information. Some public images are like ideological weapons with which a symbolic violence is exerted because their excessive use, tautological form, and imposing information. It is the power of images acting on the masses, namely on their thinking and feeling, imposing ways of being in society, social attitudes, behaviors, and actions. Images are seductive, credible, and effective, even if the messages are not true or are out of context, illusions, or simulacra, according to Baudrillard. Images produce ideologies, illusions, desires and needs, and simulacra. Therefore, Baudrillard’s perspective on images of violence and the violence of the images is relevant to understand today’s visual cultures. This article aims to relate images to their effects, namely symbolic violence. Images are signs and languages of symbolic violence, which is conceived, transmitted, and shared in the public videosphere. Following a theoretical and conceptual approach based on Baudrillard’s texts, the objective is to discuss the visual rhetoric of images of violence and the violence of the images.
- From reality to the hyperreality of the simulationPublication . Barroso, PauloWe live today in a new virtual and global space. Computers and electronic devices (smartphones) make us stay online, immersed in the cyberspace, in a network connected in an all-to-all system. An increasingly hyperreal world implies how our perception depends on simulations. The whole system is swamped by indeterminacy and reality is absorbed by the hyperreality of the simulation, says Baudrillard. Hyperreality and simulation replace and seem more real than reality itself. We must reflect on what the virtual is and what are its effects or consequences, since each new electronic medium or digital device brings new procedures, behaviors, and ways of being. Following a theoretical and conceptual approach, the aims of this study are: a) to understand the implications of the virtual and its effects, and b) to problematize the ordinary experiences of hyperreality that reshape and restructure patterns of culture and social interaction. The virtual is not just what Baudrillard defines as illusion. The virtual thinks for us. In the recent past, it was the opposite. We conclude that technology has accustomed us to virtual mediatization and now we perceive it as real without distinction, preferring the unlimited power of the illusory with its effects to the limitations of the real.
- Hyperreality and virtual worlds: when the virtual is realPublication . Barroso, PauloThis article questions what is hyperreality and underlines the role of the signs/images fostering the perception of a virtual world. It argues the potentiality of signs as artefacts. Starting from Agamben’s perspective regarding contemporary, the hyperreality is understood as a modern, visual and mass manifestation of the need for simulacra in a non-referential virtual world. How hyperreality, spectacle, simulation, and appearance emerge out of reality? What is authentic or real are issues raised using images and technological devices. The images are popular and amplify the effects of distraction and social alienation. The image is immediately absorbed, spectacular, attractive, a peculiar ready-to-think that eliminates or dilutes the concepts and produces a fast culture. Through a reflexive strategy, this article is conceptual (it has no case study or empirical work) and has the purpose of problematize the experience of hyperreality, which is reshaping and restructuring patterns of social life and social interdependence, and the ways we see, think, feel, act or just mean and interpret the reality.
- On Philosophy and Language of Photojournalism: the (Un)Ethical Aestheticization of ViolencePublication . Barroso, PauloAll languages have a code. Photography is a language, but it has no code; it is universally seen. The language of photography (its image) is not seen in Chinese, Arabic or English. Press photographs, especially those reporting violence and war, showing dead, dying or suffering people, become trivial in modern visual cultures. They have ethical implications: its excessive iconic violence. Through a visual rhetoric, they are simulacra, provoking sensationalism, making the real seem less stimulating and violent than its image. They are a fetish product whose power is in the ideological and aesthetical ways of seeing and thinking the events.
- Rhetoric of affections: advertising, seduction and truthPublication . Barroso, PauloAdvertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omnipresent, seductive and affective discourses. Following a theoretical and reflexive approach, the objective is to argue and understand the power of rhetoric developing seduction and provoking affections in advertising strategies.