ESEV - DCA - Artigo em ata de evento científico nacional
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Browsing ESEV - DCA - Artigo em ata de evento científico nacional by Author "de Almeida Gouveia, Teresa Sofia"
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- Culturas de Convergência: Avatar de James CameronPublication . Ferreira, Sónia; de Almeida Gouveia, Teresa SofiaThis article is the a theoretical exploration centered on the theme of convergence of cultures, with the backdrop of Avatar, James Cameron. The objective is to clarify the concepts of participatory culture and collective intelligence as practices of transmedia narrative associated with the film. Interests us understand the man's dynamics with technological convergence, given the new possibilities. In the specific case of this study, we can see the dissemination of Avatar in the media: cinema, internet, mobile phone, DVD and Blu-Ray, where there are established protocols between Twentieth Century Fox, Ubisoft and Weta Digital. The analysis in this paper enabled the identification of the power of convergence culture when understood by the fields of cinema, marketing, business, education and any other organization or any other media that need to communicate or promote the active participation of the public
- A experiência da ESEV TV - televisão académica on-linePublication . de Almeida Gouveia, Teresa Sofia; Ferreira, Sónia; Sobral, FilomenaThe study focuses on the analysis of the academic experience entitled Television of the Superior School of Education from Viseu (ESEV TV). This academic project has been an online experience since 2011 and comprises a space of experimentation and broadcasting for audiovisual contents. The significance of the digital sphere embodied mostly through the internet places this medium as the ideal platform to the exchange of contents created by the academic community and favors its dissemination to a heterogeneous audience. The implementation of this audiovisual project encourages the collaboration and the creative initiative of those involved in it and, at the same time, intents to improve the capabilities of expression and communication skills of the participants. It is also an objective of this creative initiative to build an historical archive of audiovisual produced material as also as to promote the integration of students, strengthening ethical and moral values and increasing communication strategies. ESEV TV is available to all study cycles from the institution where it is allocated and represents a workshop camp where it is possible to practice techniques and develop knowledge in the television production area. The accomplishment of the project purpose is inextricably dependent on the existence of a working group constantly updated, also multidisciplinary, that aggregates students from different areas. This complex interdependent mission is guided by teachers with knowledge and experience in the audiovisual field. The team work expects to produce an interesting online schedule that reunites, at the same time, information, culture, education and entertainment.
- Storytelling transmedia: a fórmula narratológica da cultura de convergência dos médiaPublication . de Almeida Gouveia, Teresa Sofia; Ferreira, SóniaThe media convergence scenario, established by the increasing technological expansion, seems to entail significant changes in ways of relationship to the communication products and with the media platforms. Are visible today cultural changes, subsequent of technology use, that push the public towards a participatory appropriation of messages / media products. In this context it stands out the collaborative nature of the Internet as a transmedia practices catalyst. Largely associated to the entertainment contexts, these practices reflect the extension of information or stories, coming from a medium to other media, joining individuals / consumers with common interests and available to contribute for expansion and perpetuation of an initial content. In this paper, it is noted the phenomenon of transmedia narratives by exploiting its conceptual framework and analyzing the television fiction Lost.