ESTGV - DG - Artigo em ata de evento científico internacional
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- Health and well-being tourism: analysis of motivational factors through spa experiencesPublication . Ferreira, Jéssica; Carvalho, Cláudia; Antunes, Joaquim; Costa, João; Fonseca, Inês; Fonseca, CátiaThe increase concern about health and disease prevention and the average life expectancy increase, in developed countries, are factors that have played an important role in changing the tourist demand for health and wellness destinations segments of great importance, with a significant impact on the economy and employment in the regions (Ministry of Economy, 2021). Thus, the objective of this work is to study the motivations of tourists who seek thermal spaces, so that the managers of thermal organizations are able to respond to the new demands of the market. Based on the knowledge of the different motivations, spa organizations will be able to adjust their offer to the demand needs.
- Perception of the image of thermal spas in PortugalPublication . Teixeira, Francisca; Fassarela, Ana; Sousa, Alda; Costa, João Pedro; Antunes, JoaquimThe image of destinations is of great importance in the process of developing tourism for a location, acting not only as a way of differentiating itself from its potential competitors, but, mainly, as an attempt to provide economic support for the sustainable development of the destination (Chagas, 2009). The spa sector in Portugal assumes a growing importance in regions with low population density, where most of the resorts are located, as it is sometimes the main employer in the region (Hofer, et al. 2012; Costa & Antunes, 2022). Thus, the main objective of this study is to evaluate the determinants of the image of a thermal destination in Portugal, in order to improve or (re)position the image of the destination efficiently.
- A relação entre a preocupação com a saúde e imagem e o consumo de produtos dietéticos/light: um caso de estudo em PortugalPublication . Reis, Pedro; Cruz, Carlos; Pinto, Fernando; Antunes, JoaquimO comportamento humano tem sofrido mudanças significativas nos últimos anos, motivadas por um maior nível de consciência dos consumidores para problemas de saúde com génese em hábitos alimentares deficientes, muito devido á diminuição do analfabetismo e a maior acesso à informação. Optando por hábitos alimentares saudáveis, o consumidor não abdica das características organoléticas que mais aprecia. Os produtos alimentares diet e light, antes de serem considerados alimentos para obviar as doenças do foro alimentício, são-no para manter e promover um corpo mais saudável. Um estudo empírico, realizado em Portugal, conclui pela identificação de uma relação positiva entre o consumo de produtos dietéticos /light e a imagem física e a manutenção de níveis de saúde associados a uma vida com maior qualidade. Infere-se, adicionalmente, uma clara propensão da população para uma procura crescente a ser suprida com a réplica da pastelaria tradicional, mas elaborada com substâncias dietéticas e light.
- The image of Portugal as a destination for equestrian TourismPublication . Barros, Beatriz; Barroco, Cristina; Antunes, JoaquimThe purpose of this work is mainly based on knowing equestrian tourism as a tourism product and as a form of tourism in Portugal, this way, allowing the topic of the image that Portugal holds, as an equestrian tourism destination, to develop. With this in mind, it is intended to answer the following questions: 1) Who is the tourist who practices equestrian tourism in Portugal? 2) What is the image that Portugal holds as an equestrian tourism destination? 3) What are the motivations behind tourists who practice this sport in Portugal?
- The Internet as an Important Tool in Developing the Dao Wine Route Network: A study of the Dao Wine Route WebsitesPublication . Amaro, Suzanne; Barroco, Cristina; Antunes, JoaquimWine routes are an integral part of wine tourism because they aid in promoting wine and grape producers of a certain region. Despite acting as a lever for the local and regional development, they face numerous obstacles that hamper their competitiveness as a tourist product. In this paper, we analyze the use of Information and Communication Technologies (ICT), namely websites, as an essential tool for the development and enhancement of the Dao Wine Route, which consists of 35 members. We examined the presence of these members on the Internet and the quality of their websites using various indicators (information provided, speed, strategic alliances, languages available, etc.). The results demonstrate that few members use websites as a means to promote their services, compromising the whole network. The information obtained is a starting point for the implementation of strategies to make the Dao Wine Route more competitive so that it may accomplish its main function: to contribute to local and regional devolpement.
- The servperf model as a quality evaluation tool in hotel unitsPublication . Costa, Adriano; Fernandes, Gonçalo; Antunes, JoaquimThe objective of this study is to demonstrate through the use of the Servperf model which variables are most valued by guests in accommodation units in Portugal. This study is based on the Servperf model, which measures the quality of services from the point of view of the guest (customer), identifying each of the 5 dimensions (tangibility, reliability, responsiveness, assurance and empathy), which globally qualify the service of the accommodation unit, identifying processes that can be improved in order to increase overall guest satisfaction. This Servperf model, developed by the authors Cronin and Taylor (1992), seeks to evaluate the quality of services, pointing out alternatives for improvement to the limitations they believe exist in the Servqual model of Parasuraman et al. (1988).