Browsing by Author "Amaro, Suzanne"
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- Airbnb research: an analysis in tourism and hospitality journalsPublication . Andreu, Luisa; Bigne, Enrique; Amaro, Suzanne; Palomo, JesúsPurpose – The purpose of this study is to examine Airbnb research using bibliometric methods. Using research performance analysis, this study highlights and provides an updated overview of Airbnb research by revealing patterns in journals, papers and most influential authors and countries. Furthermore, it graphically illustrates how research themes have evolved by mapping a co-word analysis and points out potential trends for future research. Design/methodology/approach – The methodological design for this study involves three phases: the document source selection, the definition of the variables to be analyzed and the bibliometric analysis. A statistical multivariate analysis of all the documents’ characteristics was performed with R software. Furthermore, natural language processing techniques were used to analyze all the abstracts and keywords specified in the 129 selected documents. Findings – Results show the genesis and evolution of publications on Airbnb research, scatter of journals and journals’ characteristics, author and productivity characteristics, geographical distribution of the research and content analysis using keywords. Research limitations/implications – Despite Airbnb having a history of 10 years, research publications only started in 2015. Therefore, the bibliometric study includes papers from 2015 to 2019. One of the main limitations is that papers were selected in October of 2019, before the year was over. However, the latest academic publications (in press and earlycite) were included in the analysis. Originality/value – This study analyzed bibliometric set of laws (Price’s, Lotka’s and Bradford’s) to better understand the patterns of the most relevant scientific production regarding Airbnb in tourism and hospitality journals. Using natural language processing techniques, this study analyzes all the abstracts and keywords specified in the selected documents. Results show the evolution of research topics in four periods: 2015-2016, 2017, 2018 and 2019
- An Importance-Performance Matrix Analysis of the Factors Influencing US Tourists to Use AirbnbPublication . Palmer, Alicia; Amaro, Suzanne; Andreu, LuisaAfter 10 years of Airbnb and its significant growth, this research is conducted to identify which factors really matter to Airbnb users today. It provides an integrated approach, since it aggregates factors that other studies have considered separately. With a sample of 101 US respondents, the partial least squares structural equation modelling results evidence that the only factors that influence future intentions to use Airbnb are its unique and varied accommodations and satisfaction. Enjoyment was also found to have a positive effect on Satisfaction. The study further investigates these factors with an Importance Performance map, providing guidance for the prioritization of managerial activities of high importance for futures intentions to use Airbnb.
- An integrative model of consumers' intentions to purchase travel onlinePublication . Amaro, Suzanne; Duarte, PauloGrounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes and empirically tests an integrated model to explore which factors affect intentions to purchase travel online. Partial Least Squares Structural Equation Modelling was conducted to assess the hypotheses. The empirical results, obtained in a sample of 1732 Internet users, indicate that intentions to purchase travel online are mostly determined by attitude, compatibility and perceived risk. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.
- Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's PreferencesPublication . Antunes, Joaquim; Barroco, Cristina; Amaro, SuzanneTourism is considered one of the fastest growing industries, assuming a central role in the economy of many countries. Over the past years, new tourism products have been launched and existent ones have been adapted, such as rural tourism. The motivations for the demand of these services are aimed at revitalizing physical and psychic balance, under stress caused by modern lifestyles. The importance of rural tourism has been stressed in several studies. For instance, according to Dong, Wang, Morais and Brooks (2013) rural tourism has been frequently mentioned as an alternative form of economic development in rural areas. Other studies have emphasized that it significantly contributes to the gross national product, wealth creation, employment generation (Choong-Ki, Var & Blaine, 1996; Borooah, 1999) and to regional development (Dredge, 1999). In a more recent study, rural tourism is considered as a diversification strategy that serves as a catalyst for economic growth in remote communities (Rid, Ezeuduji & Pröbst-Haider, 2014). In the Portuguese case, there is a low profitability of rural tourism and, therefore, it is crucial to identify market segments to create appropriate marketing strategies in order to increase the profitability of rural tourism (Kastenholz, 2002). Despite the importance of better understanding what motivates tourists to choose rural tourism, studies focusing on rural tourism in Portugal have been limited (e.g. Kastenholz, Davis & Paul, 1999; Kastenholz, 2005; Almeida, Correia & Pimpão, 2014). Thus, the main aim of this study is to examine Portuguese tourists’ preferences when choosing rural tourism accommodation. The findings are crucial to support marketing strategies and for rural tourism development in Portugal. This study begins with a literature review of earlier studies concerning rural tourism, followed by the research methodology. In the fourth part, the results are discussed and finally, in the conclusions, some strategies are suggested as well as limitations of the study are presented.
- A closer look at Santiago de Compostela's pilgrims through the lens of motivationsPublication . Amaro, Suzanne; Antunes, Angela; Henriques, CarlaThis study aims to identify pilgrims’ motivations to undertake the Camiño de Santiago and examine differences regarding socio demographics and other characteristics. An online questionnaire was used to collect data from pilgrims that had travelled the Camiño de Santiago. A total of 1,140 valid responses was collected from 45 different nationalities. The results indicate that pilgrims are mostly motivated by spiritual aspects, by wanting new experiences and for the nature and sports experience. Interestingly, religious motivations are the least important. The study also found that motivations differ according to several factors such as gender, nationality and the way the pilgrims undertook their journey. The findings of this study offer a better understanding of modern pilgrims, providing useful insights to stakeholders.
- Comparing Millennials With Their Predecessors Regarding Online Travel Behaviours: A Logistical Regression Modelling ApproachPublication . Amaro, Suzanne; Henriques, Carla; Duarte, PauloMillennials, also known as Generation Y, are characterized by their use of technology, which is an integral part of their lives. Research has shown that they are different from earlier generations regarding their behaviours and attitudes. This article investigates and compares the behavior of Millennials with those of previous generations using data collected among 1,732 Worldwide Internet users. In order to understand what differentiates Millennials, this study considers several characteristics related with the way travelers use and perceive online resources to exchange information and buy travel products. Logistic Regression was applied to identify which factors independently discriminate between the two groups and the area under the receiver operator characteristic (ROC) curve, known as AUC, was used to assess the discriminative ability of the model. To select the variables to be considered in the multivariate logistic regression modelling stage, a univariate comparison was conducted. All significant variables were included in the multivariate analysis, significant being measured as having a p-value<0.05. Furthermore, because some non-significant variables may constitute an important contribution in the presence of other variables, all variables with p-value<0.1 were also considered for inclusion in the regression model. Forward step analysis was then used to find the final model, identifying a set of variables that independently contribute to differentiate the two groups. A distribution-free approach which aims to find the best linear combination that maximizes the AUC was also applied. The study found that, when compared with their predecessors, Millennials are more involved with travel social media and have a higher estimation to purchase travel online. Millennials behaviours may be an indication of the way people will behave in the future (Bolton et al., 2013). Therefore, it is crucial that Marketers and retailers better understand this young generation. This study provides useful insights, with indications of which factors matters most to Millennials in the online travel domain.
- A criação de um diário de experiências gastronómicas "Viseu à Prova": Um estudo de casoPublication . Barros, Joana; Barroco, Cristina; Amaro, Suzanne; Balsa, RaquelA gastronomia constitui um elemento chave na promoção e competitividade dos destinos turísticos, sendo que os guias gastronómicos desempenham aqui um papel determinante, uma vez que são uma preciosa ferramenta que acrescenta valor aos produtos endógenos, proporcionando uma experiência única aos visitantes. O diário gastronómico “Viseu à Prova”, editado pela Confraria Saberes e Sabores da Beira Grão Vasco, pretende contribuir para o conhecimento e divulgação da cultura tradicional gastronómica da região de Viseu e para a sua valorização enquanto património cultural, proporcionando ao utilizador uma experiência envolvente e original. O objetivo deste artigo é dar a conhecer os procedimentos que levaram à elaboração do guia “Viseu à Prova” e explicar a sua estrutura. Num contexto em que os destinos procuram, cada vez mais, valorizar a sua gastronomia, este trabalho fornece um exemplo concreto que permite perceber que a fruição de refeições idênticas pode proporcionar experiências completamente distintas.
- Destination Brand LovePublication . Amaro, SuzanneDestination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
- Determinantes das Intenções de Comprar Viagens Online: Uma abordagem HolísticaPublication . Amaro, Suzanne; Duarte, PauloA compra de viagens online tem atraído investigadores dado o seu significativo crescimento, originando uma crescente literatura nesta área de investigação. Contudo, estudos sobre o que motiva os consumidores a comprar online têm sido fragmentados. De facto, os estudos existentes em grande parte baseiam-se no Modelo de Aceitação de Tecnologia (Davis, 1985, 1989), na Teoria da Ação Refletida (Fishbein & Ajzen, 1975), na Teoria do Comportamento Planeado (Ajzen, 1991), ou na Teoria de Difusão de Inovações (Rogers, 1995). Uma extensa revisão da literatura permitiu revelar a existência de uma falta de estudos que integrem todas as teorias para uma melhor compreensão da compra de viagens online. Deste modo, baseado em literatura relevante na área de turismo e do comportamento do consumidor, este estudo propõe e testa empiricamente um modelo integrado para explorar quais os fatores que afetam a intenção de comprar viagens online. Mais, propõe um novo constructo, designado de envolvimento com os social media, definido como o nível de interesse ou ligação emocional com os social media e que examina a sua relação com a intenção de compra de viagens online. O modelo proposto é composto por dez constructos, dos quais três são multidimensionais. Suportadas pela literatura existente foram formuladas 18 hipóteses de investigação.
- Determinants of intentions to purchase travel online: A holistic approachPublication . Amaro, Suzanne; Duarte, PauloOnline travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, research on what drives consumers to purchase travel online has typically been fragmented. In fact, existing studies have largely concentrated on examining consumers’ online travel purchases either grounded on Davis’s Technology Acceptance Model, on the Theory of Reasoned Action and its extension, the Theory of Planned Behaviour or on Roger’s model of perceived innovation attributes, the Innovation Diffusion Theory. A thorough literature review has revealed that there is a lack of studies that integrate all theories to better understand online travel shopping. Therefore, based on relevant literature in tourism and consumer behaviour, this study proposes and tests an integrated model to explore which factors affect intentions to purchase travel online. Furthermore, it proposes a new construct, termed social media involvement, defined as a person’s level of interest or emotional attachment with social media, and examines its relationship with intentions to purchase travel online. To test the 18 hypotheses, a quantitative approach was followed by first collecting data through an online survey. With a sample of 1,732 Worldwide Internet users, Partial Least Squares analysis was than conducted to assess the validity and reliability of the data and empirically test the hypothesized relationships between the constructs. The results indicate that intentions to purchase travel online is mostly determined by attitude towards online shopping, which is influenced by perceived relative advantages of online travel shopping and trust in online travel shopping. In addition, the findings indicate that the second most important predictor of intentions to purchase travel online is compatibility, an attribute from the Innovation Diffusion Theory. Furthermore, even though online shopping is nowadays a common practice, perceived risk continues to negatively affect intentions to purchase travel online. The most surprising finding of this study was that Internet users more involved with social media for travel purposes did not have higher intentions to purchase travel online. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.