Browsing by Author "Barroco, Cristina"
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- Building food experiences: The case of food events in small regionsPublication . Barroco, Cristina; Augusto, Luísa; Martins, LurdesThe Dão Lafões and Alto Paiva Region (DLAPR) of Portugal includes five municipalities: Oliveira de Frades, S. Pedro do Sul, Vila Nova de Paiva, Viseu, and Vouzela. This region has a total area of 1,372,000 km2 and approximately 142,000 inhabitants. The DLAPR offers a set of differentiating local products, associated mostly with agricultural and animal production. These are promoted through different strategies, with special emphasis on organizing food events. These events can play a vital role in promoting small regions with fewer tourism opportunities.This study aimed to identify all of the food events taking place in the five DLAPR municipalities and analyze their role in communicating the local products and gastronomic identity of the DLAPR.
- Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's PreferencesPublication . Antunes, Joaquim; Barroco, Cristina; Amaro, SuzanneTourism is considered one of the fastest growing industries, assuming a central role in the economy of many countries. Over the past years, new tourism products have been launched and existent ones have been adapted, such as rural tourism. The motivations for the demand of these services are aimed at revitalizing physical and psychic balance, under stress caused by modern lifestyles. The importance of rural tourism has been stressed in several studies. For instance, according to Dong, Wang, Morais and Brooks (2013) rural tourism has been frequently mentioned as an alternative form of economic development in rural areas. Other studies have emphasized that it significantly contributes to the gross national product, wealth creation, employment generation (Choong-Ki, Var & Blaine, 1996; Borooah, 1999) and to regional development (Dredge, 1999). In a more recent study, rural tourism is considered as a diversification strategy that serves as a catalyst for economic growth in remote communities (Rid, Ezeuduji & Pröbst-Haider, 2014). In the Portuguese case, there is a low profitability of rural tourism and, therefore, it is crucial to identify market segments to create appropriate marketing strategies in order to increase the profitability of rural tourism (Kastenholz, 2002). Despite the importance of better understanding what motivates tourists to choose rural tourism, studies focusing on rural tourism in Portugal have been limited (e.g. Kastenholz, Davis & Paul, 1999; Kastenholz, 2005; Almeida, Correia & Pimpão, 2014). Thus, the main aim of this study is to examine Portuguese tourists’ preferences when choosing rural tourism accommodation. The findings are crucial to support marketing strategies and for rural tourism development in Portugal. This study begins with a literature review of earlier studies concerning rural tourism, followed by the research methodology. In the fourth part, the results are discussed and finally, in the conclusions, some strategies are suggested as well as limitations of the study are presented.
- Comparison of three wine routes realities in Central PortugalPublication . Cunha, Diana; Pato, Maria Lúcia; Kastenholz, Elisabeth; Barroco, CristinaWine tourism is an important area of special-interest tourism in Portugal, and represents an increasingly significant component of regional development. In a more conservative approach, wine tourism has been described as visiting vineyards, wineries and engaging in wine-related activities. However, this perspective has been broadened, taking advantage of all the potential of the specific destination’s terroir (nature/landscape, tangible and intangible cultural heritage). Wine routes make the connection between wine and tourism in a specific region and intend to boost wine tourism by promoting collaboration between the different stakeholders. Different routes present distinct approaches to wine tourism, within diverse regional contexts, and different ways of collaboration within the wine route. This study compares three wine routes at different stages of development, located more or less in a rural periphery - in the central region of Portugal - Bairrada, Dão and Beira Interior, considering both context data and information collected in 108 interviews conducted with diverse wine tourism suppliers from these routes. Some aspects that may contribute to the development of wine tourism routes are discussed, such as the route configuration, and the collaborative work between stakeholders. Some questions that additional studies may help answering are also reflected.
- Contribution of wine tourism by the implementation of an urban vineyard in a Portuguese Historic Hotel: Challenges, perspectives, and impactsPublication . Jordão, António; Barroco, Cristina; Gonçalves, TiagoWine tourism is essentially tourism in rural areas linked to wine and vineyards. However, the dissemination of viticultural heritage and wine culture with the aim of contributing to a greater connection between tourists and wine sector, even in urban environments, is an option that has been increasing in some countries. In fact, wine tourism involves a wide ecosystem of actors, which can include the hotels located in the center of the cities. In addition, inside of some cities, it could be possible for some hotels to implement small-scales vineyards. These places could represent an agricultural, historical, and cultural heritage with enormous value which could also be used for tourist purposes. Thus, the main goal of this work is to present the experience and the technical challenges during the implementation of an urban vineyard in a Portuguese Historic Hotel located in the center of the city of Viseu. In addition, the activities related with wine tourism centered on the urban vineyard are shown. The strategy for the recovery of green spaces and the hotel's communication policy are also presented and discussed.
- COVID-19, wine routes, crisis management and resilience amongst rural wine tourism businessesPublication . KASTENHOLZ, Elisabeth; CUNHA, Diana; CUNHA, Conceição; Barroco, Cristina; PEREİRA, Andreia; CARNEİRO, Maria João; LANE, BernardThis paper addresses the impacts of the COVID-19 pandemic on wine route related rural tourism along two Portuguese wine routes, as perceived by agents of supply on those routes. Discourses from 47 interviews are subjected to content analysis, considering impact perception and crisis management approaches. The results highlight COVID-19’s impacts on wine tourism businesses, including financial losses, negative emotions and systemic effects, the latter illustrating the chain of adverse effects caused by COVID-19. Many uncoordinated strategies employed to cope with the pandemic are noted. The research suggests that perceived impacts of COVID-19 relate to business profiles, to the regional context, to the stage of the crisis and specific strategies adopted. The theoretical and practical implications for future tourism management, especially in the context of wine and rural tourism, as well as sustainable tourism, are discussed, including the need for social capital creation, partnership work and product development through innovation.
- A criação de um diário de experiências gastronómicas "Viseu à Prova": Um estudo de casoPublication . Barros, Joana; Barroco, Cristina; Amaro, Suzanne; Balsa, RaquelA gastronomia constitui um elemento chave na promoção e competitividade dos destinos turísticos, sendo que os guias gastronómicos desempenham aqui um papel determinante, uma vez que são uma preciosa ferramenta que acrescenta valor aos produtos endógenos, proporcionando uma experiência única aos visitantes. O diário gastronómico “Viseu à Prova”, editado pela Confraria Saberes e Sabores da Beira Grão Vasco, pretende contribuir para o conhecimento e divulgação da cultura tradicional gastronómica da região de Viseu e para a sua valorização enquanto património cultural, proporcionando ao utilizador uma experiência envolvente e original. O objetivo deste artigo é dar a conhecer os procedimentos que levaram à elaboração do guia “Viseu à Prova” e explicar a sua estrutura. Num contexto em que os destinos procuram, cada vez mais, valorizar a sua gastronomia, este trabalho fornece um exemplo concreto que permite perceber que a fruição de refeições idênticas pode proporcionar experiências completamente distintas.
- Os determinantes da satisfação dos clientes nos serviços de restauração. Um estudo de casoPublication . Antunes, Joaquim; Barroco, Cristina; Pinto, PedroA avaliação da satisfação do cliente faz parte integrante das preocupações dos gestores. O ECSI (Índice Europeu de Satisfação do Cliente) constitui um dos principais indicadores utilizados em diferentes países para estudar a satisfação do cliente em diversos setores de atividade. Em Portugal, foram analisados 18 setores de atividade com recurso a esta metodologia. No entanto, nenhum deles incidiu sobre a área da restauração, pelo que será importante avaliar o modo como o nível de satisfação do cliente constitui um indutor para a gestão deste setor de atividade, tão relevante na economia portuguesa. Assim, o principal objetivo deste estudo é identificar os fatores determinantes da satisfação dos clientes no setor da restauração. O estudo teve por base o ECSI (índice europeu de satisfação do cliente). Portugal também adotou este modelo criando o ECSI Portugal. Este modelo integra a satisfação do cliente como objetivo central na gestão das organizações, facultando-lhes instrumentos de atuação neste domínio e defende também os interesses dos consumidores, dando-lhes a oportunidade de avaliarem e serem ouvidos nos processos de melhoria da qualidade. A metodologia teve por base um inquérito efetuado a uma amostra de 75 clientes, em que se procurou perceber os atributos que os clientes mais valorizam num empreendimento de restauração na cidade de Viseu (Portugal). O inquérito incluía 21 itens relacionados com a satisfação e fidelização dos clientes, avaliados numa escala de likert de 1 a 10. Os resultados mostram que os atributos mais valorizados são a simpatia do staff, a localização e a decoração/design do espaço. Foi realizada uma análise fatorial através do método de rotação varimax, com normalização de Kaiser, aos itens da satisfação, em que que o fator mais valorizado está relacionado com a qualidade e imagem do empreendimento, seguido do fator fidelização e recomendação, do fator resolução de reclamações e, por último, o fator sensibilidade ao preço, como o menos valorizado. Estes fatores deverão ser tidos em conta nas futuras decisões do gestor, preocupado em aumentar o nível de satisfação e fidelização dos clientes. Estes resultados poderão também servir como exemplos para outros estabelecimentos do mesmo tipo de atividade.
- A dinamização das Rotas de Vinho como pólos de atracção turística em regiões do interiorPublication . Barroco, Cristina; Antunes, JoaquimO presente artigo tem como objectivo analisar o contributo do Enoturismo para o desenvolvimento das regiões do interior do país, através de um dos seus principais instrumentos – as Rotas de Vinho. Actualmente, Portugal apresenta 11 Rotas de Vinho que se assumem como pólos catalisadores das potencialidades que as regiões vitícolas encerram em si, funcionando como alavancas de desenvolvimento local e regional. As Rotas de Vinho contribuem para o desenvolvimento de novos produtos turísticos e diversificação da oferta e possibilitam a promoção de determinados locais, tentando combater as assimetrias regionais e captando novos investimentos para o turismo. Neste estudo procura-se perceber como estão organizadas essas rotas e quais os serviços que disponibilizam aos visitantes. Para isso, procede-se à recolha, sistematização e análise de informação resultante de diversas pesquisas, consulta bibliográfica e entrevistas junto de alguns aderentes das rotas. A informação obtida constituirá um ponto de partida na implementação de algumas estratégias para tornar as Rotas de Vinho mais competitivas e, consequentemente, aumentar o seu poder de atractividade, através da complementaridade com outros produtos turísticos das regiões.
- Do vinho ao terroir: Experiências enoturísticas envolventes e transformadorasPublication . Kastenholz, Elisabeth; Cunha, Diana; Salvado, Josefina; Barroco, Cristina; Simões, Orlando; Albuquerque, Helena; Carneiro, Maria João
- Equestrian tourism: an opportunity for portuguesePublication . Magalhães, Nuno; Barroco, Cristina; Antunes, JoaquimPortugal provides a large number of factors that boost the development of the national equestrian tourism. It represents an opportunity for the qualification and differentiation of the national tourism, to stimulate rural economies, to combat seasonality and asymmetries.This study want to understand the importance, for the equestrian tourist, of the critical success factors such as the Lusitano horse, the national equestrian culture, the landscape diversity, among others. Also, how they can contribute to the differentiation of the national equestrian tourism for international destinations that are already deployed in the market.For this study is crucial to know the perspective of those involved in the various equestrian tourism activities. In this sense, a group of companies were selected and exploratory interviews were conducted that contributed to important outputs in the construction of the questionnaire.The research was attended by 110 individuals, with different profiles, motivations and types of involvement. From the analysis, it is concluded that the critical success factors are significant in motivating equestrian tourists, namely the quality of equestrian infrastructures, the Lusitano horse, the hospitality, among others. It is also possible to analyze that the equestrian tourist demonstrates a strong commitment: they are knowledgeable, read a lot about riding and belong to equestrian clubs.Finally, the factor analysis highlight the agreement between participants and a significant number of statements made in the questionnaire related to motivation and involvement. It is possible to conclude that equestrian tourists look for relaxing moments and opportunities to expand their equestrian knowledge.