ESEV - DCA - Capítulo em obra internacional, como autor
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- Adding Space and Senses to Mobile World ExplorationPublication . Silva, Maria João; Gomes, Cristina Azevedo; Pestana, Bruno; Lopes, João Correia; Marcelino, Maria José; Gouveia, Cristina; Fonseca, AlexandraMobile technologies can facilitate collaboration and knowledge creation in diverse educational contexts, enabling children to become actors in participation processes all around the world. Based on the lessons learned in various research projects, this chapter argues that adding spatial and sensory information augments the affordances of mobile world exploration by primary school children. This chapter starts by introducing a framework that relates technology, education, society and environment and by analysing the significance of space and senses in children’s literacy and mobile learning applications. It goes on to examine the advances in ICT for the development of multisensory georeferenced exploration and communication activities in the context of collaborative learning. The experience of the SchoolSenses@Internet project that developed, tested and used a mobile application for creating georeferenced multisensory messages within diverse collaborative learning contexts is presented. The design and the implementation process of the application are outlined and the lessons learned are identified and summarized. Finally some conclusions are drawn and issues for further research indicated.
- Produção audiovisual para plataformas digitais interativas: os desafios do gênero documentário.Publication . de Almeida Gouveia, Teresa Sofia
- Meta_Body: Virtual Corporeality as a Shared Creative ProcessPublication . Sousa, Catarina Carneiro deThis chapter discusses the Meta_Body participatory art project. Initiated in a collaborative virtual environment and in a “real life” art exhibition, it now continues in the metaverse creative flux. Meta_Body focuses on two aspects: first, the avatar as body/language, open to experimentation and potency; second, avatar building as a shared creative process and as aesthetical experience. Through the practice of avatar creation, distribution, embodiment and transformation, the artists aim to understand the processes of virtual corporeality constitution: to question the role of the body in virtual environment, its importance in engaging with the world and in self-expression, and explore its metaphorical aspects. The method used to implement this project is a shared creative process, in which multiple subjects come to be authors along different phases of the project. Through the embodiment and transformation of avatars, the artwork's aesthetical experience becomes a creative process.
- Researching the Use of Communication Technologies in Higher Education Institutions in PortugalPublication . Batista, João; De morais, Nídia; Ramos, FernandoThis paper describes a research which main purpose was identifying and characterizing the use of Communication Technologies by Portuguese Public Higher Education Institutions to support learning activities. An analysis model was created and used to develop a nationwide online survey used to collect data from students, teachers and institutional managers. The results show that institutional policies and resources are in place and being used to support learning; learning management systems and interpersonal communication technologies are intensely used and widely adopted; and that there are gender differences as far as the students' use of Communication Technologies is concerned. The results of this project provide a useful insight on the use of Communication Technologies by Portuguese Public Higher Education Institutions and give valuable information for ongoing decision making processes regarding the institutional adoption and development of learning models that take advantage of these technologies.
- Rhetoric of seduction: From an iconocratic advertising to a tautological culturePublication . Barroso, PauloContemporary Western and industrialized societies have a profusion of messages with seductive and appealing meanings. Signs and images are used in advertising. They surround us to our consumption, satisfaction, pleasure, comfort, happiness, or social success. Their meanings comprise epidictic and apodictic messages of seduction. This chapter is about techniques of persuasion and effective communication through signs and images of advertising. Following a reflexive methodology, based on a theoretical research, the main objective is to understand how these techniques are more and more improved and able to develop new visual and popular forms of life, demonstrating that seduction is all about signs and images, i.e. it is a semiosis process of being able to send messages and read them accordingly.
- Advertising Ethics: the bounds of deceptiveness and the endless virtues of rhetorical strategiesPublication . Barroso, PauloIs there any correspondence between advertising and ethics? Advertising is a persuasive speech technique to persuade and to sell something (an idea, concept, product, service or brand); it uses effective means and strategies of communication and it is primarily engaged to achieve this objective without worrying too much with the way to do it. Therefore, ethical concerns may be seen as an obstruction to this achievement. But there are fallacious, immoral, and unethical or anti-ethical advertisements. As a public speech, advertising messages requires ethical caution, because the ends (the persuasive and commercial achievement) do not justify the means. Advertising should take an ethical dimension, especially when it follows a cunning, fallacious or deceptive strategy. Facing the increasing profusion of epidictic and apodictic messages in contemporary Western societies and industrialized cultures, this chapter focuses on a critical analysis of ethics in such public discourses aiming our consumption, satisfaction, pleasure, comfort, happiness, or social success. Following a reflexive methodology, based on a theoretical research, the main objective of this chapter is to answer the previous question and to understand how rhetorical strategies and techniques are more and more improved and able to develop new visual and popular forms of life, demonstrating the so-called secularization is all about the increase and excess of everything (products, goods, services, brands brought by advertising messages, also in excess) and the fading of ethical concerns and moral principles.
- Corporate Social Responsibility in Portuguese Companies: Online Communication PracticesPublication . Augusto, LuísaThis chapter aims to understand the communication practices of CSR in technological environments, specifically corporate websites. It is important to know what are the dimensions of CSR most valued in online communication, what content is more widespread, and if there is dialogic communication between organizations and different stakeholders. It was used a quantitative method of analysis, using the expanded web content analysis. It was based on the study results of the 1,000 largest Portuguese companies published by the Economic Journal in 2014. The chapter includes the analysis of the best companies from 24 sectors of activity of Portugal. Portuguese organizations use their websites to communicate about CSR practices. A large majority of companies dedicate to these subjects a higher number of pages. The findings indicate that the issues disseminated are various, but the predominance content is related to environmental dimension. Results suggest a low level of dialogic dimension adoption. It is proposed a theoretical framework of online communication of CSR that integrates a set of indicators from three interlinked dimensions: the technical dimension, the informational dimension and dialogical dimension, considering the different kind of publics and the different practice areas inherent to CSR. This framework is a contribution to the deepening of knowledge and understanding of online communication of CSR practices, on the perspective of public relations theory. It has practical implications to communication, because it proposes guidelines that should be considered in an effective online communication of CSR in organizations of various sectors of activity in Portugal. It is proposed a theoretical framework of an effective online communication of CSR that integrates a set of indicators from three interlinked dimensions that are part of the dialogical capacity of organizations.
- Creative Collaborative Virtual EnvironmentsPublication . Eustáquio, Luís; Sousa, Catarina Carneiro deThe authors propose to define Creative Collaborative Virtual Environments (CCVEs), as platforms for collaborative and distributed creation in online communities. This will be established by examining virtual worlds as agents of change towards new creative and collaborative models. CCVEs are grounded on three key elements: creation, collaboration, and distribution. These relate not only to the technical, but also to the social layers of virtual online communities. Shared creativity and distributed authorship are approached as examples of specific dynamics rooted upon these three elements. The concept of CCVE is important to the design of emerging virtual worlds, specifically regarding the preservation of affordances for collaborative creativity. Discussion based on these observations demonstrates how collaborative creation of new content and meaning takes place in CCVEs, and how they transform communicative and creative agency in digital communities.
- Visual Literacy and Visual Rhetoric: Images of Ideology Between the Seen and the Unseen in AdvertisingPublication . Barroso, PauloAdvertising imposes ways of seeing, thinking, feeling and acting; it leads consumers to act without them noticing; it creates an ideal social imaginary of a “perfect world” or “happy ending” for the daily needs and problems of consumers. Advertising does this by formulating a proposal for a collective and ideal good. Following a theoretical strategy and a critical analysis, it is an approach intended to relate rhetoric, ideology, and literacy of advertising image, exploring the implied ways of the seen and the unseen (i.e. what visual messages say and show). Advertising is a public and massive myth-poetic and logo-poetic device and an increasingly multiform, omnipresent, seductive and visually persuasive. It is important to understand the elements of (explicit or implicit) meaning and the corresponding processes and mechanisms through which the meanings produce effects. This chapter assumes itself as a contribution to a desideratum that may be called visual advertising literacy.