Browsing by Author "Vicente, Margarida"
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- Crises in tourism: travel agencies' perceptions of the Covid-19 pandemic crisisPublication . Duque, Ana Sofia; Vicente, Margarida; Loureiro, CristinaA indústria do turismo é extremamente vulnerável a inúmeras crises, como desastres naturais, terrorismo, epidemias e pandemias. Os destinos turísticos e as próprias empresas devem de estar bem preparados para combater uma crise e desenvolver estratégias de recuperação. O presente trabalho identifica, a partir das perceções das agências de viagens e turismo, as dimensões do impacto da crise pandémica Covid-19. É desenvolvido um instrumento de avaliação das várias dimensões relacionadas com o impacto da pandemia. O método escolhido foi o inquérito por questionário, que foi enviado por email a 318 agências de viagens da região Centro de Portugal, localizadas nos distritos que integram este território: Aveiro, Castelo Branco, Coimbra, Leiria, Guarda e Viseu. Os resultados mostram que o impacto da crise Covid-19 pode medir-se através de seis dimensões: psicológica, carreira, contabilística, económica, procura e trabalho em rede. Assim, o impacto da Covid-19 deixa de ser entendido como um conceito geral e passa a ser percebido como um conjunto de seis fatores específicos. O desenvolvimento de um instrumento de avaliação das várias dimensões do impacto da crise pandémica Covid-19 permitirá a estas empresas orientar a sua estratégia e desenvolver as ferramentas necessárias para combater crises e diminuir os seus danos.
- Developing marketing capabilities through export commitment and innovativenessPublication . Malva, Madalena; Vicente, Margarida; Antunes, Maria JoséThis research examines how marketing capabilities, technological capabilities, and organizational innovation influence export performance. More specifically, we examine the impact of marketing and technological capabilities on organizational innovation and the influence of organizational innovation on export performance. We investigate the mediating role of organizational innovation in the relationships between these two capabilities (i.e. marketing and technological capabilities) and export performance. Survey data of 471 exporting manufacturing firms based in Portugal was used to test the relationships between the constructs analyzed in this study. The findings demonstrate that marketing and technological capabilities have a significant effect on organizational innovation intensity, which in turn has a positive impact on export performance. Organizational innovation positively mediates the relationships between marketing and technological capabilities and export performance. Furthermore, the results show that marketing capabilities have a stronger impact on organizational innovation and export performance than technological capabilities. Implications for scholars and practitioners are discussed along with suggestions for future research.
- Dynamic and operational capabilities for innovation: their influence on export market effectivenessPublication . Vicente, Margarida; Seabra, Cláudia; Abrantes, José Luís; Teixeira, Mário SérgioThis paper analyzes the influence of technological turbulence, organizational management dynamic capability and operational capabilities for innovation on export market effectiveness. Based on the dynamic capability view, we investigate the effect of technological turbulence on organizational management dynamic capability, and how this latter contributes to leverage operational capabilities for innovation in order to benefit performance in export markets. To test the hypotheses, we carry out a structural equation model, using a sample of 471 exporting manufacturers firms that operate from Portugal. The results demonstrate that technological turbulence is an antecedent factor of organizational management dynamic capability, which in turn has a significant impact on the development of firms’ operational capabilities for innovation, specifically innovativeness, innovation strategy, and technological capability. However, the findings only establish that innovation strategy and technological capability have a significant direct effect on export market effectiveness. Implications for scholars and practitioners are discussed along with suggestions for future research.
- Firms’ Resources and Capabilities: Their Influence on Export PerformancePublication . Vicente, Margarida; Teixeira, Mário Sérgio; Abrantes, José LuísImprove the firms’ effectiveness in export markets is essential to ensure the survival, growth and competitive advantage of exporting firms. Within export markets, firms face a dynamic environment, with a strong competition and rapid technological changes. Through the acquisition and development of internal resources and capabilities, exporting firms can respond more effectively to the competitive and turbulent environment of foreign markets, and thus achieve a superior performance. This is the central subject of this research, which seeks to identify the key resources and capabilities of exporting firms that contribute to increase their effectiveness in export markets. More specifically, this study: (1) develops a scale to measure innovation capability of exporting firms, identifies its key dimensions and tests the impact of all these dimensions on export venture performance; (2) examines the effect of technological turbulence on the development of organizational management dynamic capability, and investigates if organizational management dynamic capability contributes to leverage operational capabilities for innovation (i.e., innovativeness, innovation strategy and technological capability) in order to increase export market effectiveness; and (3) analyzes the influence of firms’ export commitment and innovativeness on the development of their marketing capabilities (i.e., pricing, new product development, marketing communication and distribution), and tests the effect of all these factors on export market effectiveness. An online survey was administrated to exporting manufacturing firms operating in Portugal. The results demonstrate that innovation capability of exporting firms is a higher-order construct formed by four dimensions: innovativeness, technological capability, innovation strategy and new product development capability. All four dimensions are positively and significantly related to export venture performance. The findings also demonstrate that technological turbulence has a significant influence on the development of organizational management dynamic capability, which, in turn, has a significant impact on firms’ operational capabilities for innovation, specifically innovativeness, innovation strategy, and technological capability. However, only innovation strategy and technological capability have a significant direct effect on export market effectiveness. Finally, export commitment has a significant influence on the degree of firms’ innovativeness, which, in turn, has a significant impact on the development of marketing capabilities. In other words, marketing capabilities development depends directly on the level of innovativeness and indirectly on firms’ resources committed to export activity. Export commitment and two marketing capabilities, specifically new product development and marketing communication, have a direct effect on export market effectiveness.
- Guimarães – Capital da Cultura 2012: Satisfação e comportamento dos visitantesPublication . Ferreira, Ana Margarida; Seabra, Cláudia; Vicente, MargaridaO turismo cultural é uma das áreas que tem suscitado interesse por parte dos turistas que, cada vez mais exigentes, procuram experiências marcantes. O aumento de visitantes em locais históricos, sítios arqueológicos, museus e outros locais, para participar e experimentar rituais e festividades tradicionais mostra o interesse crescente por este tipo de turismo. Os turistas culturais são altamente seletivos no consumo de recursos patrimoniais considerando, na maioria dos casos, o património tradicional uma mais-valia procurando a história e o mistério que envolve cada património a visitar (Besculides, Lee & Peter, 2002). O turismo cultural é um produto com um mercado vasto, mas com uma necessidade reforçada de ser diferenciador devido ao tipo de consumidor seletivo e exigente. O principal objetivo deste trabalho é avaliar as motivações e satisfação dos turistas que participaram no evento Guimarães – Capital Europeia da Cultura 2012 (CEC 2012).
- Marketing capabilities in exporting companiesPublication . Vicente, Margarida; Seabra, Cláudia; Antunes, Maria JoséThe export marketing literature has demonstrated that marketing capabilities are key drivers of export market effectiveness. However, researchers highlight the need to understand better the antecedents that may influence the development of marketing capabilities in export markets. Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to the development of marketing capabilities, and the effect all these factors will have on export market effectiveness. We use a survey data of 471 exporting manufacturing companies based in Portugal to test the relationships between the constructs analysed in this study. The findings demonstrate that a high export commitment tends to cultivate a higher degree of innovativeness, which in turn allows companies to develop superior marketing capabilities. Both export commitment and two marketing capabilities, specifically product development and communication, have a direct impact on export market effectiveness. The results provide guidelines for managers and generate new directions for future research works.
- Measuring innovation capability in exporting firms: The INNOVSCALEPublication . Vicente, Margarida; Abrantes, José Luís; Teixeira, Mário SérgioThis study develops a new scale, the INNOVSCALE, which is a measure of innovation capability of exporting firms, and tests its impact on three measures of export venture performance, namely financial, strategic, and achievement.
- As medidas de apoio à Covid-19 nas agências de viagensPublication . Loureiro, Ana Cristina; Duque, Ana Sofia; Vicente, MargaridaO impacto económico que o surto de Covid-19 teve no setor do turismo, a incerteza da sua duração e o agravamento dos seus efeitos nas empresas, justificaram a criação de várias medidas de apoio à manutenção do emprego e à mitigação de situações de crise nas empresas. Este estudo procura identificar os apoios que o Governo português disponibilizou às agências de viagens, analisar aqueles que foram mais adotados e estudar os principais efeitos da pandemia Covid-19 neste segmento turístico. A recolha de informação foi feita através do método de inquérito por questionário, recorrendo-se a escalas previamente testadas na literatura. O inquérito online foi realizado entre os meses de abril e agosto de 2021 e foram obtidos 68 questionários válidos. É possível constatar que as agências de viagens se viram obrigadas a adaptar às exigências impostas pela imprevisibilidade e agravamento da pandemia Covid-19. Os resultados mostram que as principais medidas adotadas foram o layoff, o programa apoiar, a linha de apoio à tesouraria para micro e pequenas empresas do turismo Covid-19 e a linha de apoio à economia Covid-19: agências de viagens e operadores turísticos. As agências de viagens classificam os apoios disponibilizados pelo Governo português como insuficientes e apontam outras ajudas que deviam ser fornecidas pelo Estado. Conclui-se ainda que, neste período de pandemia, as agências aproveitaram para implementar medidas de segurança e apostar em ações de formação para o desenvolvimento e atualização de competências dos seus colaboradores.
- As motivações do turista de aventura e a imagem dos destinosPublication . Lopes, Rita; Seabra, Cláudia; Vicente, MargaridaO turismo de aventura é entendido como a deslocação de pessoas para espaços naturais, motivadas pela atração, pelo desconhecido e pela vontade de enfrentar situações de desafio físico e emocional (Beni, 2003). Este tipo de turismo impulsiona a prática de atividades físicas, que tem por intuito abranger emoções e riscos controlados, obrigando a técnicas e equipamentos particulares, garantindo a segurança de quem o pratica (Fernandes, 1998). O objetivo deste trabalho em progresso é analisar o perfil dos turistas de aventura na região Centro de Portugal, especificamente estudar as variáveis de motivação, risco e imagem. Pretende-se avaliar os diversos aspetos e elementos inerentes à prática deste tipo de turismo: o que motiva e influencia os turistas para o seu consumo, avaliar o risco como fator motivacional, bem como a imagem que um turista tem de um destino de aventura e de si mesmo após o consumo do produto.
- Motivation and involvement in international tourismPublication . Seabra, Cláudia; Vicente, Margarida; Silva, Carla; Abrantes, José LuísUsing a sample of international tourists travelling in Portugal, Spain and Italy, this study identifies key issues related with tourist involvement. One of the main aspects in the consumer behavior and the decision processes’ understanding is the concept of involvement (Broderick & Mueller, 1999; Dimanche et al., 1993) because it influences the decision rules used by tourists to reach the final decision (Sirakaya & Woodside, 2005). An empirical study of 600 international tourists reveals that motivation to relax influences tourists’ involvement with the trip. A structural model reveals that when tourists are motivated to relax they get directly more involved with their trip (pleasure and information seeking). The motivation to relax also influences indirectly the tourist involvement with the evaluation and quality perception of the trip through its influence on involvement with the trip planning. Discussion centers on the implications of this model to theory and managerial development of tourism and services strategies. Directions for future research are also presented.