ESTGV - DG - Capítulo em obra internacional, como autor
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- Tourists of natural areas: Place-attachment and involvementPublication . Seabra, Cláudia; Silva, Carla; Abrantes, José Luís; Vicente, MargaridaTourism studies have experienced significant advances through the intersection of theories developed in several disciplines: Psychology, Sociology, Anthropology, Geography, Marketing, among others. This interconnection is visible in two concepts that have received increasing attention from researchers as they measure how tourists relate themselves with tourism products and with the destinations visited: Involvement from Marketing and Place Attachment from Environmental Psychology and Geography. The study presented here intends to contribute to a more depth study of the relationship between those two constructs, specifically in the natural areas’ context. The main objective is to create a scale to measure involvement of tourists with destinations both as products (involvement) and as places (place‐attachment). Insights from an empirical study of 615 natural areas’ tourists indicate that this multi‐ dimensional scale incorporates constructs from involvement and place‐attachment. Discussion centers on the implications of this scale for theory development and management decisions. Tourism firms may better understand the involvement of tourists with the buying decisions and also how they connect with the destinations they visit. Also, managers can understand the impact of these two types of linkages can have on tourists’ decision making, namely in what regards to natural areas. Directions for future research are also presented.
- Factors that influence the purchase of travel online: A proposed modelPublication . Amaro, Suzanne; Duarte, PauloOnline travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, a thorough literature review has revealed that research on what drives consumers to purchase travel online has typically been fragmented and that there is a lack of studies that integrate well-grounded theories to better understand online travel shopping. Therefore, this chapter develops an integrated model to explain which factors affect online travel purchases. Furthermore, it proposes a new construct, termed social media involvement, defined as a person’s level of interest or emotional attachment with social media based on their use and motivation regarding social media websites. As a conceptual paper, the chapter is limited to literature and prior empirical research. However, it provides a solid basis for future investigation by reviewing prior empirical research concerning the constructs proposed in the model and by supporting possible structural relationships among those constructs. The findings will extend the knowledge on online travel purchases.
- ServitizationPublication . Melão, NunoServitization is a transformation process in which a manufacturer changes from selling products to selling integrated packages of products and services that are tailored to the specific needs of customers. This concept is particularly important in the context of the service economy, as services play an increasing role in providing value to customers. That is, manufacturers can be more competitive and sustainable by adding a service component to their products, while customers can have their satisfaction levels increased. This entry reviews the concept of servitization, examines its benefits, discusses its implementation challenges, and ends with a presentation of two classic application examples.
- Residents’ Perceptions of Mountain DestinationsPublication . Silva, Carla; Kastenholz, Elisabeth; Abrantes, José LuísThis chapter analyses residents’ perceptions of mountain destinations. The aim is to develop a scale for assessing residents’ mountain images. An extensive literature review and insights from an empirical study of 315 residents of the Serra da Estrela in Portugal, the Alps in France, Austria and Switzerland, and the Peaks of Europe in Spain show that mountain images held by local people refer to the dimensions: mystic/sacred, historic-cultural life; health and affective image. Results were obtained by both content analysis of open-ended questions and by a quantitative approach based on scale items identified as belonging to specific dimensions in the literature review, whose relevance was confirmed through a confirmatory factor analysis using LISREL. Discussion is focused on theoretical and practical implications of findings and limitations are also presented.
- Service SciencePublication . Melão, NunoService Science is an emerging interdisciplinary field to systematically improve the design and innovation of service. Although many of the concepts used in service science have been around for some decades, this term is usually associated with an initiative called Service Science, Management, and Engineering (SSME), led by IBM in the first half of the 2000s to advance service research and education (in this entry, Service Science and SSME are considered synonymous, but the shorter term will be used here). Service Science is receiving growing attention due to the rising importance of service industries in world economies. The relevance of this topic is also justified because it helps organizations improve service performance, including service quality. This entry describes the key drivers, analyzes the evolution, examines the theoretical underpinnings, and defines Service Science. It concludes with a brief discussion of the challenges facing Service Science.
- Disclosing Paths for Multi-channel Service Research: A Contemporaneous Phenomenon and Guidelines for Future InvestigationsPublication . Reis, João; Amorim, Marlene; Melão, NunoThe present paper reports on the findings of a systematic literature review on multi-channel services. In doing so, it uses an affinity diagram to show the results of a content analysis regarding the issues addressed by the existing literature in the field. This enables to understand areas of interest in the contemporary subject of research, find gaps in the literature and, lastly, to uncover guidelines for future research. The results suggest that future investigations should focus on the integration of traditional and virtual services, on quality issues and customer behaviour towards the use of multi-channel services. Previous research also suggests that multi-channel services are largely unaddressed, regarding issues as back-office processes, within the scope of operations management. Subsequently, since multi-channel services are multidisciplinary in nature, these guidelines represent a fruitful opportunity for future research to involve other disciplines.
- Touching but with the Eyes Only! The Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile StimulationPublication . Ferreira, Bruno; Capelli, Sonia; Trendel, OlivierThis study analyses the effectiveness of textured packaging and the moderating roles of tactile stimulation and an individual level variable, the NFT instrumental dimension. We show that touching a first product can fulfill the need for touch and potentially decrease or suppress the visual effect of texture of subsequent products.
- The Congruency Between the Container and the Content: Should We Texture Everything to Seduce the Consumer?Publication . Ferreira, Bruno; Capelli, Sonia; Trendel, OlivierThis study examines the effects of congruency between the texture of the packaging and the texture of the product. Three experiments on chocolate tasting reveal that when the texture of the product is not congruent with the texture of the packaging, this leads to a disconfirmation of expectations and a lower evaluation of the taste of chocolate.
- Pilgrims’ Acceptance of a Mobile App for the Camino de SantiagoPublication . Antunes, Angela; Amaro, SuzanneThis study aims to identify which factors affect pilgrim’s intentions to use a pilgrimage app, based on the extended unified theory of acceptance and use of technology (UTAUT2).The empirical results were obtained from a sample of 222 pilgrims of the Camino de Santiago (Saint James’s Way). Partial Least Squares Structural Equation Modelling was applied to test the hypothesized relationships of the proposed model. The results indicate that the most important factor affecting intentions to use the app is performance expectancy. Effort expectancy, social influence and hedonic motivations are other determinants of intentions to use a pilgrimage app. Facilitating conditions and habit do not affect intentions to use the app. The results of this study are valuable for a successfully implementation of pilgrimage apps, providing useful insights for pilgrimage app designers.
- The choice of a destination to enterPublication . Barroco, Cristina; Castro, Eduardo Anselmo; Costa, CarlosA thorough literature review has shown that although there are many theories to explain international trade, researchers are unanimous in affirming that hotel chains' internationalisation is influenced by pull factors, related to specific characteristics of the host country (contextual and transactional environment), and by push factors, related to specific characteristics of the companies and of their home country. This chapter aims to identify which factors influence hotel chains choosing a destination to invest over another. With this purpose, a theoretical model, that included six pull factors related to the contextual environment and five factors linked to the tourism industry, was developed. This model was validated through questionnaire surveys applied to foreign investors running accommodation units in mainland Portugal. Fifty three questionnaires were considered valid, representing 64% of the universe of foreign investors in Portugal (accommodation sector).
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