ESTGV - DG - Capítulo em obra internacional, como autor
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- An Importance-Performance Matrix Analysis of the Factors Influencing US Tourists to Use AirbnbPublication . Palmer, Alicia; Amaro, Suzanne; Andreu, LuisaAfter 10 years of Airbnb and its significant growth, this research is conducted to identify which factors really matter to Airbnb users today. It provides an integrated approach, since it aggregates factors that other studies have considered separately. With a sample of 101 US respondents, the partial least squares structural equation modelling results evidence that the only factors that influence future intentions to use Airbnb are its unique and varied accommodations and satisfaction. Enjoyment was also found to have a positive effect on Satisfaction. The study further investigates these factors with an Importance Performance map, providing guidance for the prioritization of managerial activities of high importance for futures intentions to use Airbnb.
- Artificial Intelligence Theory in Service ManagementPublication . Reis, João; Santo, Paula Espírito; Melão, NunoArtificial intelligence (AI) is expected to be more promising in the coming years, with, for example, notable gains in productivity, although there may be a significant impact on job reduction, which may jeopardize labor sustainability. Accordingly, there is a need to better understand this phenomenon and to analyze it in the light of a particular theory. However, there is a scarcity of AI theories in the service management literature. In order to obtain a better understanding of the subject, we have conducted a systematic review of the literature to provide a comprehensive analysis of the theories developed regarding AI in service management. The results have showed a wide range of theories, but not all directly related with AI; the latter are smaller in number making it difficult to draw a clear pattern. At current days, researchers are slowly advancing with new AI theories and moving away from those already in use, such as in computer science, ethics, philosophical theories, and so on.
- Building food experiences: The case of food events in small regionsPublication . Barroco, Cristina; Augusto, Luísa; Martins, LurdesThe Dão Lafões and Alto Paiva Region (DLAPR) of Portugal includes five municipalities: Oliveira de Frades, S. Pedro do Sul, Vila Nova de Paiva, Viseu, and Vouzela. This region has a total area of 1,372,000 km2 and approximately 142,000 inhabitants. The DLAPR offers a set of differentiating local products, associated mostly with agricultural and animal production. These are promoted through different strategies, with special emphasis on organizing food events. These events can play a vital role in promoting small regions with fewer tourism opportunities.This study aimed to identify all of the food events taking place in the five DLAPR municipalities and analyze their role in communicating the local products and gastronomic identity of the DLAPR.
- Certificação de destinos turísticos sustentáveis: O caso do Arquipélago dos AçoresPublication . Pato, Maria Lúcia; Duque, Ana Sofia; Castillo, AlexandraO presente trabalho visa analisar o processo de certificação do arquipélago dos Açores, que em dezembro de 2019 entrou para a restrita lista de regiões certificadas pelo Conselho Global de Turismo Sustentável, passando a ser o primeiro arquipélago do mundo com o certificado de destino turístico sustentável. A metodologia utilizada no desenvolvimento deste trabalho combina a análise documental de planos estratégicos, notícias, relatórios e documentos oficiais, complementada com a realização de entrevistas semiestruturadas a profissionais na área turística. Os resultados mostram que a projeção do desenvolvimento económico do arquipélago dos Açores define o turismo sustentável como um dos seus pilares estratégicos. A certificação do Conselho Global de Turismo Sustentável tem contribuído para a notoriedade e afirmação do destino turístico. Conclui-se, pois, que nos Açores o turismo sustentável tem assumido crescentemente um papel de relevo na dinamização da atividade socioeconómica e ambiental local.
- COVID-19 Surprise Effect and Government Response Measures on the Influence on Asset Pricing Risk among European Travel and Airline SectorsPublication . Reis, Pedro; Pinho, CarlosPurpose: This work provides an empirical analysis of investor behaviour's simultaneous influence due to the surprise effect caused by COVID-19 cases and government responses to market risk. This analysis compares tourism assets risk with other sectors and different types of investors' assets and categories in Europe. Design: The paper applies an ARIMA with a GARCH model to predict conditional volatility of models for market uncertainty. Nonlinear models, factor analysis and time series linear regression for stationary variables in first differences are applied to predict market uncertainty. Findings: We demonstrate that market risk does not arise from COVID-19 cases but instead from the surprise effect, as the market accurately predicts future cases. Only the volatility of the sectors Travel, Airline, and Utility are influenced by both surprise effect and government response, but only the travel sector reveals an interaction effect with both government response effort and surprise effect. Originality: The article mutually studies the simultaneous interactions among investor behaviour due to the surprised effect caused by COVID-19 and government responses to the pandemic and the influence on professional investors' volatility in two asset types and between different sectors. Practical implications: With this model and results, investors and financial service providers may verify whether or not government intervention during pandemic periods is effective in reducing uncertainty and risk levels on sectors, types of investors and different sorts of assets.
- Destination Brand LovePublication . Amaro, SuzanneDestination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
- Disclosing Paths for Multi-channel Service Research: A Contemporaneous Phenomenon and Guidelines for Future InvestigationsPublication . Reis, João; Amorim, Marlene; Melão, NunoThe present paper reports on the findings of a systematic literature review on multi-channel services. In doing so, it uses an affinity diagram to show the results of a content analysis regarding the issues addressed by the existing literature in the field. This enables to understand areas of interest in the contemporary subject of research, find gaps in the literature and, lastly, to uncover guidelines for future research. The results suggest that future investigations should focus on the integration of traditional and virtual services, on quality issues and customer behaviour towards the use of multi-channel services. Previous research also suggests that multi-channel services are largely unaddressed, regarding issues as back-office processes, within the scope of operations management. Subsequently, since multi-channel services are multidisciplinary in nature, these guidelines represent a fruitful opportunity for future research to involve other disciplines.
- EpiloguePublication . Carlos Morujão; Samuel Dimas; Rocha Relvas, SusanaThe present text surveys and reevaluates the meaning and scope of Ortega y Gasset’s philosophy. The chapters reveal the most important aspects of his history such as the Neokantian training he went thru in Germany as well as his discovery of Husserl’s phenomenology around 1912. The work also covers his original contributions to philosophy namely vital and historical reason - and the cultural and educational mission he proposed to achieve. The Spanish – and to a certain extent the European – circumstance was the milieu from which his work emerged but this does not limit Ortega’s scope. Rather, he believed that universal truths can only emerge from the particulars in which they are embedded.
- ERP in the Education Sector: Evidence from Portuguese Non-higher Education InstitutionsPublication . Melão, Nuno; Loureiro, JoaquimAlthough there is a considerable body of literature on Enterprise Resource Planning (ERP) systems, the education sector has received little attention. This paper responds to calls for sector-specific research by investigating the adoption, implementation difficulties and post-implementation benefits of ERP systems in non-higher education institutions. To this end, it uses a multiple case study approach of three Portuguese small and medium-sized schools and develops a model based on the Technology-Organization-Environment (TOE) framework. The findings show that the TOE framework provides a useful explanation of ERP adoption, while many implementation difficulties and benefits are generally consistent with extant literature. Some unique, sector-specific insights also emerged. The findings are discussed, and avenues for further research are suggested.
- European Dialogue Project: Cooperar para Melhorar o Ensino e a Aprendizagem do InglêsPublication . Martins, Maria de LurdesA concretização de um Espaço Europeu de Ensino Superior está intrinsecamente relacionada com o desenvolvimento de uma competência plurilingue e intercultural por parte dos cidadãos europeus. Como consequência, a necessidade de uma língua que possa ser utilizada e compreendida por todos é um dos aspetos mais importantes que os profe ssores e estudiosos têm de enfrentar. Esta língua é uma língua franca, ou seja, uma linguagem utilizada para permitir a comunicação de rotina entre as pessoas que falam línguas diferentes. Nos tempos atuais, a escolha de uma língua franca, que possa ser us ada universalmente caiu sobre o Inglês, definida como a língua mais ensinada, lida e falada que o mundo já c onheceu (Kachru & Nelson, 2001). Desta forma, é de suma importância sensibilizar os estudantes para as atuais mudanças na natureza do Inglês, utilizado como língua franca internacional, quer na comunicação face - a - face ou interações mediadas por computador entre um número potencialmente ilimitado de oradores que não compartilham a mesma língua materna. Essa sensibilização deverá estar associada a uma pedagogia ativa, levando os estudantes a descobrir por si próprios, vinculando - os a um tipo de aprendizagem mais eficiente e eficaz, que se baseia fortemente no conceito de autonomia, considerada uma característica definidora primordial para a aprendi zagem ao longo da vida. A presente contribuição pretende dar a conhecer um projeto desenvolvido entre quatro instituições de ensino superior europeias de quatro países - França, Alemanha, It ália e Portugal com o principal intuito de fomentar nos estudante s a capacidade para a solução de desafios derivados de situações de contacto entre culturas através da língua inglesa. Pretende - se, igualmente a sensibilização para o estado atual de Inglês como língua franca. Os alunos trabalharam em 10 equipas internacio nais de 8 elementos cada, utilizando várias ferramentas online para comunicarem entre si. Cada equipa esteve responsável pela conceção e realização de uma investigação relacionada com a temática “Valores na Europa”. Numa fase inicial, cada equipa internaci onal teve de criar um questionário que foi aplicado localmente. Depois de apurados e analisados os dados relativos a cada país, os estudantes procederam a comparações, destacando semelhanças e diferenças entre as diferentes culturas e as conclusões foram d ivulgadas num compêndio final redigido de forma colaborativa.
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