ESTGV - DG - Capítulo em obra internacional, como autor
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Browsing ESTGV - DG - Capítulo em obra internacional, como autor by Author "Amaro, Suzanne"
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- An Importance-Performance Matrix Analysis of the Factors Influencing US Tourists to Use AirbnbPublication . Palmer, Alicia; Amaro, Suzanne; Andreu, LuisaAfter 10 years of Airbnb and its significant growth, this research is conducted to identify which factors really matter to Airbnb users today. It provides an integrated approach, since it aggregates factors that other studies have considered separately. With a sample of 101 US respondents, the partial least squares structural equation modelling results evidence that the only factors that influence future intentions to use Airbnb are its unique and varied accommodations and satisfaction. Enjoyment was also found to have a positive effect on Satisfaction. The study further investigates these factors with an Importance Performance map, providing guidance for the prioritization of managerial activities of high importance for futures intentions to use Airbnb.
- Destination Brand LovePublication . Amaro, SuzanneDestination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
- Factors that influence the purchase of travel online: A proposed modelPublication . Amaro, Suzanne; Duarte, PauloOnline travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, a thorough literature review has revealed that research on what drives consumers to purchase travel online has typically been fragmented and that there is a lack of studies that integrate well-grounded theories to better understand online travel shopping. Therefore, this chapter develops an integrated model to explain which factors affect online travel purchases. Furthermore, it proposes a new construct, termed social media involvement, defined as a person’s level of interest or emotional attachment with social media based on their use and motivation regarding social media websites. As a conceptual paper, the chapter is limited to literature and prior empirical research. However, it provides a solid basis for future investigation by reviewing prior empirical research concerning the constructs proposed in the model and by supporting possible structural relationships among those constructs. The findings will extend the knowledge on online travel purchases.
- Pilgrims’ Acceptance of a Mobile App for the Camino de SantiagoPublication . Antunes, Angela; Amaro, SuzanneThis study aims to identify which factors affect pilgrim’s intentions to use a pilgrimage app, based on the extended unified theory of acceptance and use of technology (UTAUT2).The empirical results were obtained from a sample of 222 pilgrims of the Camino de Santiago (Saint James’s Way). Partial Least Squares Structural Equation Modelling was applied to test the hypothesized relationships of the proposed model. The results indicate that the most important factor affecting intentions to use the app is performance expectancy. Effort expectancy, social influence and hedonic motivations are other determinants of intentions to use a pilgrimage app. Facilitating conditions and habit do not affect intentions to use the app. The results of this study are valuable for a successfully implementation of pilgrimage apps, providing useful insights for pilgrimage app designers.
- The use of information and communication technologies in religious tourismPublication . Amaro, Suzanne; Barroco, Cristina; Fonseca, PaulaThis chapter provides an overview of the use of information and communication technologies (ICTs) in the religious tourism industry, evidencing how useful they can be in this specific tourism context, as they are in the tourism industry in general. Deconstructing whether religious tourism is conducted for purely religious motives or not is not the aim of this chapter. Instead, for the purposes of this chapter, religious tourism is a type of tourism that includes a religious site as a destination or a pilgrimage to a religious site or religious event, regardless of the traveler's motivation. The chapter highlights several uses of ICTs in religious tourism contexts and how religious sites, events and pilgrimages can be more effectively managed. Finally, ICTs can contribute to advancing religious tourism research. Indeed, tools such as tracking devices can help researchers and managers gain more comprehensive knowledge of religious tourists’ behaviors regarding, for example, entry/exit times, length of stay and hotspots for crowd gathering.