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- Práticas de Avaliação de Desempenho: O caso das Organizações Sociais em ViseuPublication . Fonseca, SMSR; Branca Carvalho, Ana; Guia, Ana; Menezes, Nídia; Silva, TatianaOs recursos humanos têm um papel relevante e valorizado nas organizações, atualmente é aceite que estes são o elemento-chave para o sucesso organizacional bem como os alicerces da sustentabilidade. A gestão do desempenho é necessária para um Sistema de Avaliação de Desempenho (SAD) e permite-nos entender se as metas e objetivos definidos estão a ser alcançados, podendo desta forma, existir uma readaptação de finalidades que permite manter os colaboradores empenhados e torná-los em bons profissionais, bem como o incentivo ao desenvolvimento da sua carreira. Assim, o objetivo deste artigo é abordar a temática dos SAD nas organizações sociais (OS) em Viseu. Estruturamos o artigo de forma a aferir do impacto sentido pelas organizações na existência ou inexistência do SAD. A recolha dos dados foi realizada através do envio pelo Google Forms do questionário e permitiu-nos comprovar que o SAD tem influência no desempenho e motivação dos colaboradores, bem como na sustentabilidade das OS. Concluímos que colaboradores motivados apresentam um melhor desempenho e a organização por sua vez usufrui desse empenho, o qual, contribui para o seu bom funcionamento e sustentabilidade.
- Strategic Management of Cultural Projects—CIM DOURO TrainingPublication . Soeiro De Carvalho, Ana Branca; Fonseca, Susana M. S. R.; Guia, Ana; Mota, Miguel; Carvalho, MileneConsidering the implementation of new forms of strategic management in organizations and the development of competencies, training in the area of cultural heritage has become a priority in the CIM (Inter-municipal Communities). The SMART methodologies and Start Up tools allow creating a commitment to the organization in a holistic vision, which is essential for local development. The 19 municipalities of the Douro region, part of the territorial structure of Intermunicipalities Community (CIMDOURO) have invested in the training of their employees with the aim of equipping them for the new technological realities in the strategic management of cultural projects. This training is based on simplification of processes and improvement of procedures, using digital platforms. The e-learning training took place from January to June 2023. Through online training, our goal is to identify the needs of organizations, particularly municipalities, and their territorial identities, developing strategies for managing cultural projects and creating their own action plans. Currently, employees of various municipalities have the task of developing action plans to study or explore new locations or create networks based on the cultural heritage of these places, promoting sustainability and diversity. This study aims to identify what strategic management of cultural projects is and the need for various territories to use different types of action plans to improve their performance. The case study is limited to the training of employees in the 19 municipalities of the Douro region. The case study was limited to the training of employees in the 19 municipalities of the Douro region. To achieve this objective, a non-probabilistic convenience sample of 16 employees was directly involved, representing various municipalities working in the field of heritage and culture.
- Organizaciones, Recursos Humanos y Ecosistemas de EmprendimientoPublication . Duarte, Filipe A P; Guia, Ana; Soeiro De Carvalho, Ana Branca; Ribeiro, Alexandra; Fonseca, Susana Maria Salgueiro Rebelo da
- Wine Tourism LawPublication . Soeiro De Carvalho, Ana Branca; Guia, Ana; Fonseca, Susana; Mota, Miguel Ângelo Sousa Dias Ferreira da
- Strategic Management of Cultural Projects—CIM DOURO TrainingPublication . Mota, Miguel; Carvalho, Ana; Fonseca, SMSR; Guia, AnaConsidering the implementation of new forms of strategic management in organizations and the development of competencies, training in the area of cultural heritage has become a priority in the CIM (Inter-municipal Communities). The SMART methodologies and Start Up tools allow creating a commitment to the organization in a holistic vision, which is essential for local development. The 19 municipalities of the Douro region, part of the territorial structure of Intermunicipalities Community (CIMDOURO) have invested in the training of their employees with the aim of equipping them for the new technological realities in the strategic management of cultural projects. This training is based on simplification of processes and improvement of procedures, using digital platforms. The e-learning training took place from January to June 2023. Through online training, our goal is to identify the needs of organizations, particularly municipalities, and their territorial identities, developing strategies for managing cultural projects and creating their own action plans. Currently, employees of various municipalities have the task of developing action plans to study or explore new locations or create networks based on the cultural heritage of these places, promoting sustainability and diversity. This study aims to identify what strategic management of cultural projects is and the need for various territories to use different types of action plans to improve their performance. The case study is limited to the training of employees in the 19 municipalities of the Douro region. The case study was limited to the training of employees in the 19 municipalities of the Douro region. To achieve this objective, a non-probabilistic convenience sample of 16 employees was directly involved, representing various municipalities working in the field of heritage and culture.
- The importance of implementing strategic management in third sector organizationsvPublication . Fonseca, Susana; Vaz, Carla; Duarte, Filipe A P; Carvalho, Ana; Guia, AnaEste artigo pretende realçar a importância do uso das ferramentas de gestão estratégica nas Instituições Particulares de Solidariedade Social (IPSS) visando a sua sustentabilidade. Adicionalmente, pretende-se também analisar o perfil dos gestores de topo destas instituições de forma a demonstrar a importância na formação específica de gestão. Primeiramente realizou-se o enquadramento teórico onde se debateram ideias de diferentes autores referentes à economia social, gestão estratégica e suas ferramentas. Seguidamente utilizou-se o método quantitativo com o envio de um questionário a várias IPSS do distrito de Vila Real onde se realçou que o mesmo deveria ser preenchido por gestores de topo. Os resultados obtidos permitiram validar as questões de partida, nomeadamente verificaram-se diversas falhas no que diz respeito a implementação de ferramentas gestão estratégica nas OSFL tendo repercussões na sua sustentabilidade e na forma como as mesmas estão organizadas. Assim, é primordial que estas invistam na capacitação na área da gestão estratégica tendo sempre presente a sua missão.
- Innovation activities and R&D investments as determinants of ongoing or abandoned activitiesPublication . Duarte, Filipe A.P.; Madeira, Maria José; Fonseca, SMSR; Moura, Dulcineia Catarina; Guia, AnaPurpose – The purpose of this paper is to explore the effects of R&D investment as a determinant of ongoing or abandoned innovation activities. The literature review focuses especially small and medium-sized enterprises (SMEs) that deploy R&D investment as a way of developing innovation processes. Design/methodology/approach – This study’s design used a sample of 4,229 Portuguese SMEs to analyse the effects R&D investment has on the innovation activities; the results obtained demonstrate the great importance of firms investing in R&D internal activities for the development of their innovation process. Findings – The most important findings highlight the types of activities that emerge as relevant to innovation processes susceptible for development to avoid abandoning and maintaining ongoing innovation activities. Among them, the authors would highlight the design of products or services, the introduction of innovations to the market and the acquisition of machinery, equipment and specific software, among others. Originality/value – In addition, other types of activities emerge as relevant to innovation processes susceptible for development to avoid abandoning and maintaining ongoing innovation activities. This research adds value to the current literature mainly showing several determinants related to R&D, which could be used by SMEs to improve and develop their activities of innovation.
- HERITAGE PROTECTION IN LOW-DENSITY AREAS: CIMDOUROPublication . Araújo, Carlos; Barrosa, Paulo; Gomes, Tiago; Dias, Xavier; Carvalho, Milena; Fonseca, Susana; Bernardo Guia, Ana Teresa; Martins, Susana; Da Silva Soeiro De Carvalho, Ana Branca; Instituto Politécnico de ViseuIntrodução: Este estudo investiga as estratégias de salvaguarda do património em territórios de baixa densidade na Comunidade Intermunicipal do Douro (CIM Douro), explorando os desafios da preservação do património cultural e natural nessas áreas. Objetivo: O objetivo é avaliar a eficácia das medidas de proteção do património nos 19 municípios da CIM Douro, fornecendo um instrumento de verificação sistemática para autoridades locais e a Direção-Geral do Património Cultural (DGPC). Métodos: A metodologia incluiu o desenvolvimento de uma checklist para assegurar uma análise padronizada dos bens culturais, facilitando a avaliação sistemática das estratégias de conservação. Resultados: Os resultados destacam a necessidade de uma ação coordenada entre municípios e organismos de tutela, evidenciando a relevância de programas como o PROVERE Douro 2020 e a Estratégia Douro 2030 na promoção do desenvolvimento territorial sustentável. Conclusão: Conclui-se que a preservação do património em áreas de baixa densidade requer abordagens inovadoras, combinando cooperação institucional, envolvimento das comunidades locais e alocação estratégica de recursos para garantir a sustentabilidade cultural e socioeconómica a longo prazo.
- The Formation of Assets in Family Health Units: A Case StudyPublication . Da Silva Soeiro De Carvalho, Ana Branca; Bernardo Guia, Ana Teresa; Fonseca, Susana MSR; Correlo, Casimiro; Nunes, Marisa; Carvalho, Milena; Martins, SusanaIn recent times, Family Health Units (USF) have achieved greater efficiency, accessibility, a better work environment, higher citizen satisfaction, and, overall, better quality. The reform has been a clear success in terms of professional engagement. However, there are still some weaknesses to address, and the continued success of USFs is closely dependent on the sustained interest from both government entities and healthcare professionals. This study focuses on the capacity building of staff and, mainly, the acquisition of skills within a family health unit. A quantitative and qualitative methodology employed, involving a focus group and a questionnaire survey, ensuring confidentiality and anonymity, and ensuring that the questions asked weren’t related to sensitive data. The staff of the USF were our target audience, with a sample of 17 people who attended the training and responded to the questionnaire. The results revealed a general need for training on teamwork and the analysis of information/communication provided. Working with multidisciplinary teams is increasingly important in healthcare structures. This is a preview of subscription content, log in via an institution to check access.
- The Impact of Using Digital Marketing Tools for the Strategic Visibility of the Organization: A Study in Social Institutions in the Municipality of VagosPublication . Fonseca, Susana M.S.R.; Duarte, Filipe; Bernardo Guia, Ana Teresa; Martins, Eduarda T.; Da Silva Soeiro De Carvalho, Ana BrancaDigital marketing has become a widely adopted strategy for companies seeking to promote their activities and enhance visibility. This study investigates the impact of digital marketing on third sector social organizations, focusing on how these entities perceive and implement digital strategies. The research involved interviews with organizations based in the municipality of Vagos, aiming to identify the digital tools employed and the extent of their strategic planning in this area. Findings indicate that most social organizations in Vagos lack structured digital marketing strategies. However, there is a strong recognition of the growing importance of digital tools for organizational development and competitiveness. Notably, organizations that have integrated such tools tend to exhibit greater structural consistency and financial sustainability.