CI&DEI - Capítulo em obra internacional, como autor
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- Meta_Body: Virtual Corporeality as a Shared Creative ProcessPublication . Sousa, Catarina Carneiro deThis chapter discusses the Meta_Body participatory art project. Initiated in a collaborative virtual environment and in a “real life” art exhibition, it now continues in the metaverse creative flux. Meta_Body focuses on two aspects: first, the avatar as body/language, open to experimentation and potency; second, avatar building as a shared creative process and as aesthetical experience. Through the practice of avatar creation, distribution, embodiment and transformation, the artists aim to understand the processes of virtual corporeality constitution: to question the role of the body in virtual environment, its importance in engaging with the world and in self-expression, and explore its metaphorical aspects. The method used to implement this project is a shared creative process, in which multiple subjects come to be authors along different phases of the project. Through the embodiment and transformation of avatars, the artwork's aesthetical experience becomes a creative process.
- Creative Collaborative Virtual EnvironmentsPublication . Eustáquio, Luís; Sousa, Catarina Carneiro deThe authors propose to define Creative Collaborative Virtual Environments (CCVEs), as platforms for collaborative and distributed creation in online communities. This will be established by examining virtual worlds as agents of change towards new creative and collaborative models. CCVEs are grounded on three key elements: creation, collaboration, and distribution. These relate not only to the technical, but also to the social layers of virtual online communities. Shared creativity and distributed authorship are approached as examples of specific dynamics rooted upon these three elements. The concept of CCVE is important to the design of emerging virtual worlds, specifically regarding the preservation of affordances for collaborative creativity. Discussion based on these observations demonstrates how collaborative creation of new content and meaning takes place in CCVEs, and how they transform communicative and creative agency in digital communities.
- Older Adults’ Participation in VIAS’ Mobile App DesignPublication . Gomes, Cristina Azevedo; Ferreira, Sónia; Sousa, BárbaraThe literature is consensual when it tells us that the choice of the intergenerational approach brings significant advantages, both for the youngest, the oldest and even for the technological products under development. Given this reality, this article describes some of the intergenerational workshops developed within the ViseuInterAgeStories Project (VIAS), although with a special focus on the participation of the elderly. VIAS promotes collaboration between children and the elderly in the creation of georeferenced stories in a mobile application while touring places of culture, heritage and a natural interest in the city of Viseu. To do so, they can publish local images, texts or audios or access stories already shared by other users, creating a city identity network. The project followed a Participatory Design approach, involving children and older adults during intergenerational dynamics and practices and to co-design the app. The results reveal the appreciation of the city’s history by the seniors and the importance of thematic categorization in the organization of the mobile application. Thus the App integrates georeferenced historical information. Even assuming difficulties in using the technology, participants built meaningful ideas of what they wanted and could get from it. Intergenerational experience and the co-design process have revealed positive implications for self-esteem and satisfaction among older people.
- Formação de leitores na (e para a) complexidadePublication . Balula, João Paulo; Melão, Dulce; Silva, Ana Isabel
- A perceção dos indivíduos sobre um vídeo publicitárioPublication . Ferreira, Sónia; Santos, Sara; Do Espírito Santo, Pedro ManuelOver time, brand communication has changed. Nowadays, there are several ways that companies use to transmit their message to the public. The current context of communication reflects an unquestionable need for brands to distinguish themselves. To that end, they design videos to attract their customers, since the symbiosis between the structure and the narrative´s elements is a powerful tool to convey information about the brand. In this sense and considering that when transported to a narrative the members are less critical, the aim of this study is to identify a relationship between sociodemographic characteristics of participants and the “narrative structure”, “joy” and “transportation” of the video ad. The object of this study is the video ad “Cara de Beirão” published by the portuguese brand “Licor Beirão”. It was used as a data collection tool an online questionnaire, previously validated by experts. The sample of this study is composed by 319 individuals. The results show that “narrative structure”, “joy” and “transportation” of the advertising are influenced by gender, academic qualifications, professional status and age. This work offers important contributions to the brand’s marketing strategies.
- Humour in mathematics teaching: A study in Portugal and SpainPublication . Menezes, Luís; Viseu, Floriano; Flores, Pablo; Amante, Susana; Costa Lopes, Ana MariaThis study analyses humour in a school context in Portugal and Spain. The study aims to respond to the following questions: (1) Do mathematics teachers consider that they have a sense of humour? (2) What conception do they have of humour? (3) Do they consider humour to be compatible with the teaching of mathematics? and (4) If teachers use humour in the teaching of mathematics, how do they use it and for what purpose? To carry out this study, we adopted a mixed methodology. Mathematics teachers, Portuguese and Spanish, teaching from primary school level to higher education, were asked to respond to a questionnaire, comprising open and closed questions. Data analysis combines statistical with content analysis. The main results reveal that most teachers claim they appreciate/value humour and acknowledge its educational relevance. Most teachers claim they use it regularly and present examples of its use. These examples show small differences between Portuguese and Spanish teachers.
- Desenvolver novas perspetivas sobre o ensino da Matemática através da análise da prática: os casos multimédia na formação de professoresPublication . Oliveira, Hélia; Canavarro, A. P.; Menezes, LuísEste capítulo tem como objetivo discutir o uso de casos multimédia focados no ensino exploratório como recurso para a formação de professores que ensinam Matemática, tanto na formação inicial, como na contínua. Para tal, realizámos uma meta-análise de estudos que foram realizados no âmbito de formações com recurso aos casos multimédia construídos pelo Projeto P3M e procuramos identificar as aprendizagens e contributos reconhecidos pelos formandos a partir de tais contextos.
- Social Media Engagement Through Video Advertising: Informativeness and Self Brand Connection as PredictorsPublication . Ferreira, Sónia; Santos, Sara; Santo, Pedro EspíritoThe evolution of social media has been great and people have been looking for more information on these networks. Globally, there are more than 4 billion active users on social networks who brands seek to attract their products and services. In this context, our investigation found factors that influence social media engagement: informativeness, self-brand connection and advertising stimulation. Through the literature review, a conceptual model was proposed that was later tested using PLS-SEM. Data were collected from 237 consumers and it was revealed that engagement in social media is explained by the variables identified by our model. Important contributions to the theory and management of the brand will be found in this investigation.
- Plastic Food Packaging: Perceptions and Attitudes of Portuguese Consumers about Environmental Impact and RecyclingPublication . Macena, Morgana; Carvalho, Rita; Cruz-Lopes, Luísa; Guiné, RaquelThe use of plastics for packaging has some advantages, since they are flexible and inexpensive. However, most plastics are of single use, which, combined with low recycling or reuse ratios, contributes substantially to environmental pollution. This work is part of a project studying the habits of Portuguese citizens concerning plastic food packaging and focuses on aspects related to sustainability. The survey was carried out via an online questionnaire about sustainability, recycling, and knowledge of the effects of plastic materials or their residues on the environment. The results were obtained based on a statistical analysis of the data. The participants tend to think about the negative impact of plastic packages on the environment; 39% sometimes do not buy plastic; and 30% try to look for alternatives. A substantial fraction, 81%, support the avoidance of plastic utensils and reduction in the use of plastic bags. Most participants have a good knowledge of recycling and strongly agree with the use of recycled materials, and 87% of respondents practice separation of different types of waste for recycling. Changing plastic consumption habits has not been an easy task. Nevertheless, it is expected that society will increasingly move toward sustainable habits, questioning its actions and considering their impact on the environment.
- Ensino Politécnico, diplomas e empregabilidade: desafios, mutações e realidades institucionaisPublication . Sousa, Luis Nuno Figueiredo e