ESTGL - DGAT - Artigo em revista científica, não indexada ao WoS/Scopus
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- Programa de voluntariado cultural: cultura voluntária em LamegoPublication . Vieira, Isabel; Branco, DidianaPretende este artigo apresentar o projecto de Voluntariado Cultural – Cultura Voluntária em Lamego, procurando relacionar os objectivos inerentes a um programa de Voluntariado com os propósitos e as realidades conducentes ao seu desenvolvimento, por parte de uma instituição de ensino superior. Por outro lado, pretende-se descrever as diferentes etapas de progresso e alargamento deste programa, apontando ainda, outras reflexões e propósitos a incrementar no futuro.
- The importance of perceived service quality in banking loyalty for large business customersPublication . Fragata, A.; Munõz, P.The behaviour of the large corporate banking customers when selecting the main bank and the level of their bank loyalty, are subjects that haven´t been much investigated in previous studies. Most of Portuguese large companies in our sample work with more than 5 banks and there is a positive relation between the size of the company and the number of banks used. The competition in this bank segment is fierce, so it´s important to investigate the selection of the main bank.The data showed that Banking Loyalty for large corporate banking customers depends on Perceived Service Quality, which in turn is one factor construct explained by the variety of products, reliability and by the interpersonal relationship established between the decision maker of the company and the business bank manager. There is no statistical evidence to suggest that the variables Tangibles, Responsiveness and Price conditions are important to predict Perceived Service Quality for large corporate customers. The results of his study can help banks to build a loyalty strategy towards the segment of large corporate customers.
- Economic Valuation of Cultural Heritage: Application to a museum located in the Alto Douro Vineyard– World Heritage SitePublication . Fonseca, Susana; Rebelo, JoãoCultural assets are increasingly being considered in the policies of social and economic development of territories due to spillover effects. However, since cultural assets are not transacted in the market, their use value should be calculated using indirect methods of evaluation or non market techniques. In this paper, the travel cost method was chosen to estimate the curve of demand in the Museum of Lamego which constitutes an important cultural item of the Alto Douro Wine Region, classified by UNESCO in 2001, as a world heritage site – a living and evolving cultural landscape. The results of the application of the Poisson model confirm the expected, that is, the probability of visiting the museum is positively influenced by the educational level, female gender and negatively by the travel cost
- Percepções do desempenho de hotéis do Alto Douro: Uma análise comparadaPublication . Teixeira, Helena; Monteiro, Carlos M.F.; Soares, João Oliveira; Meireles, AnaO desempenho da industria da hospitalidade é fundamental para sustentar o desenvolvimento da actividade turística, em especial nas regiões onde o turismo ainda esta numa fase inicial desse desenvolvimento. As principais etapas desta investigação são, em prime iro lugar, comparar o desempenho percebido de quatro relevantes hotéis da região do Douro; em segundo lugar, identificar os principais atributos que determinam a satisfação global com os hotéis; em terceiro, lugar, examinar a relação entre a perceção das politicas de marketing relacional e a satisfação global do cliente e, finalmente, examinar a relação entre satisfação e lealdade, com base nas perceções dos hospedes frequentes. Os dados foram recolhidos entre Outubro de 2006 e Maio de 2007. Um novo instrumento foi construído, com base na literatura e em entrevistas com profissionais da industria hoteleira, destinado a medir os aspectos fundamentais que determinam a satisfação de clientes frequentes. Posteriormente, foi realizada uma análise comparativa com base nos atributos utilizados para medir o desempenho percebido da oferta hoteleira, o que permitiu determinar, para cada hotel, as principais variáveis em que a gestão se deve centrar a fim de aumentar a satisfação dos seus clientes frequentes. Por ultimo, verificou-se, por um lado, que as politicas de marketing relacional não são, fortes determinantes da satisfação e, por outro, que existe uma forte correlação entre a satisfação e lealdade do cliente frequente.
- Secretariado: um factor de competitividade organizacionalPublication . Santos, Paula Marques dosPretende-se com esta comunicação apresentar uma reflexão acerca da complexa realidade que hoje envolve a profissão/função de secretário/assessor. De facto, o meio ambiente onde cada secretário(a) desenvolve a sua actividade influencia directamente essa função e, por essa razão, torna-se muito importante conhecer as condições onde vamos desenvolver o nosso trabalho para nos tornarmos num elemento diferenciador e factor de competitividade.
- As Relações Portugal-Brasil e a emigração - Enquadramento político-diplomático da 1ª metade do século XXPublication . Santos, Paula Marques dosA primeira metade do século XX caracteriza-se, no que se refere ao relacionamento Portugal – Brasil, como um período onde se verificou uma difícil manutenção da ligação luso-brasileira, quer ao nível político-diplomático, quer ao nível pragmático, procurando aprofundar esse relacionamento através de mecanismos formais e operacionais que se traduzissem em vantagens para as populações nacionais e para o melhoramento da própria imagem e prestígio de cada nação perante o sistema das relações internacionais. Neste artigo, pretendemos analisar o impacto da evolução deste relacionamento bilateral desde o fim do regime monárquico em Portugal até ao final da II Guerra Mundial nos fluxos migratórios portugueses em direcção ao Brasil. Abstract The first half of the 20th century is, regarding the Portugal – Brazil relationship, a period where the efforts were made to maintain Luso-Brazilian connection, at political-diplomatic level, as well as at pragmatic level, seeking to deepen this relationship through formal and operational mechanisms that could bring advantages to populations and to improve the national prestige of each nation to the international relations system. In this paper we pretend to analyze the evolution of these bilateral relations since the end of the portuguese monarchy until the end of the II World War, events that we consider basic to limit a particular period of this relationship and how this characters influenced the Portuguese emigration towards Brazilian territory.
- A identidade europeia: a cidadania supranacionalPublication . Marques Dos Santos, Paula; Silva, MónicaPretende-se com esta comunicação apresentar uma reflexão sobre a construção da cidadania/identidade comunitária europeia, procurando identificar os principais desafios à consolidação desse vínculo de cidadania e as dificuldades em tornar os indivíduos do espaço comunitário mais participativos no processo de integração e as instituições europeias mais próximas do cidadão comum Abstract We pretend with this article to analyze the European construction’s process as well as to identify the main challenges to consolidate the European citizenship. This will allow us to foresee the difficulties to citizens become more pro-active in the integration process and make themselves closer to European institutions
- The role of teaching institutions to prepare and promote social entrepreneursPublication . Santos, Paula Marques dos; Guedes, Anabela; Silva, MarisaThis research intends to analyse how Universities must have an important role in social entrepreneurship promotion and in the regional and social sustainable development itself. In fact, it's our opinion that students must be advised how can they start up their professional careers in social area and how they can be competitive in the professional world. Thus, academic curricula and teaching methodologies must give them the basic tools so they can have entrepreneurial spirit and to develop innovative programmes/organizations as well as, at the same time, to contribute for a more inclusive society.
- Investigating the determinants of E-banking loyalty for large business customers: two empirical modelsPublication . Fragata, A.; Moustakas, E.The current research paper proposes two models for the determinants of E-banking Loyalty for large business customers. The results demonstrated that five main quality dimensions were identified for the e-banking portals: assurance, reliability, convenience and quality monitoring by the financial director of the company. The results also confirm that e-banking quality has a strong impact on e-banking loyalty via the mediating effect of e-trust and switching costs have strong a impact on e-banking loyalty. Further our findings also suggest that interpersonal relationships generated between the bank manager and the decision maker of the company have a strong impact on the perceptions of service quality in online banking, and will also affect positively E-Banking Loyalty. Banking, e-loyalty, e-banking quality.
- Market orientation, organizational learning, innovation and performance: keys to the sustainability of non-profitsPublication . Fonseca, Susana; Baptista, AlbertoThe purpose of this paper is to review literature, exploring the relationships between the concepts market orientation, organizational learning, innovation and performance in nonprofit organizations. To understand the nature of these concepts in the nonprofit context, the authors will discuss their application to nonprofit organizations. It questioned the use of management methodologies in these organizations and suggests the investigation of its application to improve its performance. The management of nonprofit organizations should move to another setting, unlike the informality that characterizes them. The question which arises is this reality that these organizations as complex organizations, should strive to implement new management tools that enable them to achieve sustainability, while they seek to achieve their social mission in the universe that are inserted. Thus, the authors propose a conceptual model that relates the concepts above and presents the hypotheses to be tested. They conclude by suggesting the application of the empirical model NPO management as a line of future research. The paper presented, which is part of a broader work of a doctoral thesis, refers mainly to literature.
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